The need for content analysis research is increasing amid growing business competition. Marketers need to continually embark on a comprehensive study of every aspect of their business, including customers and their market. The goal is to use any information gathered to maximize sales and profits. One exciting development in the
A glance at the world of marketing reveals that businesses are drifting away from the practice of shoving their products in the faces of their customers. The name of the game is to extend a helping hand. Businesses present solutions to their audience’s problems by creating and sharing valuable
Today, you can rarely find a business that doesn’t have at least one social media account. Not to mention that it’s almost obligatory to be active across all popular social media platforms. However, being present on social media doesn’t guarantee you recognition and popularity. It’s content
It’s important for every company to promote its brand to promote itself and increase its awareness. The best way to do this is by creating good content marketing strategies that will address the needs of your customers while reaching the goals you’ve set for your business. The same
As a law firm, you’re probably aware of how social media is changing the world of marketing and communication between clients and their attorneys. There are many benefits for legal firms using social media platforms. Not only can they improve the lines of communication between them and their clients,
It is no news that people are generally drawn to what they see over any other form of communication or advertisement. It's harder to forget the things you see over the ones you have heard as the former lingers in your memory for a longer while than the
I know, I know. As a content marketer, you don’t exactly want to spend your valuable time working on dull content. Especially when there are a million-and-one other more exciting things to explore and discuss. However, what’s deemed as ‘boring’ content can give some of the best results.
Your traffic is highly dependent on your content. There is no substitute for a well-rounded content marketing strategy, especially for ecommerce businesses that want to generate inbound leads. If you want to grow, you’ve got to take a look at the kind of content that you’re creating for
Content marketing can be defined as a marketing technique that connects the consumers to the company via a piece of content that may be of value to them. Marketing techniques utilizing content have been existent forever. What is new is how people are using this format and putting it to
We all have heard of the phrase - content is king. Yet even after enthroning content as one of your main marketing channels, the king is still not commanding enough action from your subjects (sorry, customers). Your content is still not driving the desired results. There’s no reason your
Ephemeral content on social media is nothing new, but it is continuously giving way to new ideas while reshaping the way brands communicate with their audiences. It might appear paradoxical at first glance that a brand would incorporate content with a 24-hour lifespan into their social media marketing strategy. Why
SEO is a cornerstone of modern digital marketing. Organic traffic is key to any online project’s success. A steadily growing digital marketing trend is influencer marketing. We’ll get into the definition soon, but did you know that influencer marketing can improve your SEO? Keep reading to learn how!
Want to learn how to create better evergreen content this 2022? Take a look at these tips to help you create solid content for your business. Creating content to bring in traffic, clicks or even sales can be tricky. If you continue to struggle coming up with trendy content then
For many businesses, especially small and medium-sized ones, influencer marketing seems challenging because of the high costs involved. However, this is not the only way you can market your brand. If you can't afford the thousands of dollars charged for a single Instagram post, you can always count
One of the boring things I hear so often is “SEO is hard” and for reasons we are about to discuss, I do not blame many who are of this school of thought. SEO is basically everything you do to get traffic sent to your website by the search engines.
Many small business owners looking to improve their online presence in Google search results find it daunting for many reasons. One of the biggest challenges facing small business owners is finding the time to work on their search presence. If you are like most small business owners, you wear many
