As a law firm, you’re probably aware of how social media is changing the world of marketing and communication between clients and their attorneys. There are many benefits for legal firms using social media platforms.
Not only can they improve the lines of communication between them and their clients, but it also helps to advance their search engine ranking whilst attracting new customers. Lawyers can create specifically tailored marketing strategies that can produce hundreds of potential new leads.
However, despite all the benefits and advantages of social media, one question still remains: what should lawyers post on Facebook? Legal firms should mainly be focusing on engaging, meaningful and relevant content but, what does that look like?
Here we’re going to look at some content inspiration, so read on for 8 examples of content ideas that are perfect for lawyers.
1. Articles that are based around your legal information
A great benefit of social media is that it allows you to establish your legal firm as a well-informed team, that can guide prospective clients. The most effective way to do this is by posting and promoting relevant legal articles and tips for potential clients to make use of.
Check out content from legally approved blogs, news articles or your own company website or organizations. This process can help you become the go-to page for reliable advice and support and in turn, promote your brand and your company.
2. Something funny
Just because you're a legal firm, it doesn't mean that you don't have a sense of humor. It shows your human side, makes you relatable and in many cases, makes you more approachable and likable as a legal firm.
Many people picture lawyers as being money-orientated, cold and stuffy characters, this humorous approach helps to change that. Legal jokes and memes are a great way to boost engagement – with some followers even sharing your content and allowing it to be seen by even more people. Give your firm a personality!
3. News about your firm
Have you got some upcoming events? If your firm likes to take part in local events or provides free advice sessions or they're involved in local charity events or sponsorships then it's important to let your followers and your clients know.
Rather than sending out hundreds of separate emails, an eye-catching, informative post is all you need. You can even create specific events on Facebook and invite clients and followers to attend!
4. Share motivational quotes
We've all probably liked or shared a motivational quote or post at some point. Which just goes to show how effective and engaging these types of posts are. Not everyone who goes on social media wants to have their news feed filled with promotional material or legal warnings and serious content, they go seeking entertainment and thought-provoking posts too.
Motivational quotes are a good way to keep your followers interested, have your content shared and seen by others and to boost your online follow ship. Give it a try.
5. Post breaking news stories
Has something huge just happened in the legal world? Is there a high profile case that you’ve been following? Posting about breaking news stories that are relevant to your legal sector is a great way to provide your own opinion and views on the matter and it shows that you’ve got your finger on the pulse and following world events.
6. Behind the scene photos and videos
These posts can be incredibly engaging and it’s an acute insight into the inner-workings of your firm and it makes you more relatable to prospective clients. A video of your office space, where the team gathers for coffee, or how you spend the hours of your day. Candid shots promote a sense of trust and add a sense of realism to your firm.
7. Ask questions relating to legal matters
Asking questions on your social media pages is a simple and easy way for potential and current clients to reach out to you and interact. Which in turn will get your pages noticed! Questions like – who got the pets after you divorced? Or, how long did it take you to get behind the wheel again after your accident? Questions similar to these evoke a strong emotional response from people!
8. Recommend your favorite items or products
Again, this kind of post is another way to build trust and relatability with your audiences. Whether you’re talking about your favorite pens and stationery products, or your favorite coffee brand and mug, you’re adding another level of realism to your brand and giving followers the opportunity to engage with you over another topic.
A trip down memory lane
Images of when you first graduated from law school, the initial interiors of your office, or shaking hands with a client from years ago. Posts that take you on a trip down memory lane are always good for engagement and help your clients and followers to feel like they’re part of your story!
Sam Makad is a business consultant. He helps small & medium enterprises to grow their businesses and overall ROI. You can follow Sam on Twitter, Facebook, and Linkedin.