Covid-19 has posed a challenge to many sectors across society and the economy. It has stressed health care systems to their very limits and has put millions of people out of work. And then there are the families who have had their lives turned upside down from the loss of
Lead generation is one of the most crucial marketing processes, regardless of industry or business type. It involves getting consumers interested in your business, which leads to more sales and revenue. However, according to the latest marketing statistics, lead generation is the top challenge for 65% of marketers. However, it
Mobility has made inroads into businesses across diverse industries and while it is a great initiative to revamp the conventional means of operations, processes it also brings forth concerns that did not exist before. Mobility can be incremental to workforce productivity and engagement and can immensely help business continuity, especially
The future of business security may seem like a very daunting topic to some, understandably so -with our grasp on technology as we understand it having to constantly evolve with the digital world around us, it is no wonder some of us would rather the world just freeze as it
Business to Business, or B2B, companies are organizations that provide services and sell products to companies instead of direct consumers. The B2B sales cycle is more robust and longer due to the presence of multiple key players, such as gatekeepers, influencers, and decision-makers. Hence, B2B companies require a different marketing
It is no secret that the business world is constantly evolving in terms of technology. Cloud technology is among the most promising of these technologies and is particularly useful for managing notoriously time-consuming tasks like payroll. That said, adapting to new technology in the workplace can be a challenge, especially
With more businesses than ever taking their operations remote, it has been imperative that their employees find ways to adjust to the demands of virtual work. One tool for this adjustment that’s often overlooked is the VoIP phone plan. A hosted phone system that uses the internet to transmit
Is there a business idea that has been haunting you for a while? Or maybe it's not just an idea, maybe you have an entire plan. Also, it could be the desire to lead and administrate that is overwhelming you now, but with the lack of a business
As an increasing number of buyers turn to e-commerce platforms for their shopping needs, an efficient reputation management system becomes the need of the hour for all e-tailers. In the e-commerce marketplace, customers heavily rely on social proof to make informed purchase decisions. If done correctly and successfully, this system
As we continue to embrace technology in every aspect of a business, marketing and digital advertising have changed significantly. In the past, it was all about getting the promotional copies out and hoping that it would get to the right audience; it was basically guesswork. The marketing business has shifted
A lot of people are stuck at home due to the pandemic. And not everyone can continue with their work. The financial situation can be pretty rough, and it would seem that more and more people are looking to start making money on the internet. The learning threshold varies from
Statistics show that by the fifth year of operation, more than 95% of all newly created businesses will fail. And it’s true. That’s because running a successful business is hard and requires you to have marketing chops that most folks don’t. But being a savvy marketer and
Business coaching is the process in which an accredited business coach associates with a business owner to improve performance in business. It is a relationship between a business coach and a business person. This relationship is meant to help business owners to design their business vision that aligns with their
Delivering an amazing in-store experience is essential to long-term success in today’s retail industry. But with more and more consumers moving online, standing out from the crowd is increasingly difficult. Creating an integrated customer experience that matches the ease and efficiency of shopping online is no longer a necessity
A Few Simple Ways to Reach More Potential Customers A solid B2B strategy is vital for any business to progress. You need to reach the right audience, in the right way, to grow. However, according to Fortune nine out of ten startups fail regardless of their early growth. Therefore, this
Isn’t the world becoming digital at a freakishly fast pace? In today’s high-tech age, the magic of digitalization has got everything transforming at a faster-than-light speed including businesses, education, entertainment, social interactions, fashion trends and even the products and services we use. You might have heard of Artificial
