Blogging is a crucial part of a well rounded online marketing and automotive SEO strategy. Creating a successful blog is hard work, but the benefits can be huge. So how do you make sure that your blog is successful?
Here discuss are ten basic tips to keep you on the right track:
1. Keep your headlines succinct
The goal of a headline is to get readers interested in your post right off the bat. Don't be cute with convoluted, long or confusing headlines.
You want your headlines to be Urgent so that the reader is drawn to your post. Also keeping them short and specific will help you capture the interest of a reader quickly as they scroll through either search results or a feed reader.
2. Create good recognizable URLs for SEO purposes
If your URLs are a jumbled mess, it can affect you in two ways. First, if people can't read them, they look unprofessional and are less likely to be clicked on in search results. Many people use the URLs just below the title in Google search results as a reference in deciding whether to follow one link or another.
The second way terrible URLs can affect you is by hurting your SEO. Including keywords in your URL and removing things like "602-9912342-3046240?_encoding=UTF8&" will help search engines index you correctly. Fortunately, most blogging platforms out there make this easy allowing you custom edit the URL for each blog.
3. Remember to fill out your page title and description
Page title, description, and keywords are paramount if you want to rank highly in search. It is a simple thing to do, but it can have a significant impact on how well your blog performs.
WordPress has some great plugins that will help you be consistent and relevant with all of your post's metadata, and remember good titles, and descriptions will help your blog be more social media friendly.
4. Link to your old posts when you can
Links are everything on your blog, and linking to your older posts can help you in some different ways. To start by referencing your other posts can help you make your point better, but that's only the beginning.
5. Link to other bloggers
Linking out to other blogs is a great way to get more people involved, and will give you the opportunity to listen and trade ideas. Who knows maybe you'll learn something.
Also giving proper credit is huge. Many bloggers put their heart and soul into their writing, so if you make a post based on an idea you get from another blog or article, it's just common courtesy to give them credit by linking back to them.
Lastly, inbound links obviously help your rank but so do outbound links. This is especially true if you're linking to sites that are particularly popular or an authority on the topic at hand.
6. For the love of god don't plagiarize
This should be a no-brainer, but it still happens every day. Coming up with consistent, fresh and exciting content is hard to do, but copying content is not the way to go.
There are lots of ways to overcome writer's block and get yourself back on track, and there is nothing that will destroy your online reputation worse than plagiarism. Because, as you know, Google penalizes the site with plagiarised or duplicate content.
7. Write regularly
The amount of traffic you get on your blog is usually going to be directly proportional to how often you post. Obviously, you're busy so once a day is probably going to be out of the question.
Once or twice a week is usually good practice. Things move these days quickly so staying relevant usually means posting about a popular topic the day of, or at the latest, the next day. Try to set yourself a schedule; if you commit to posting on Tuesday and Thursday every week, you'll find it easier to blog twice a week consistently.
8. Invite your readers to leave comments
Having dialogue on your blog is very important if you engage your readers they will be more likely to come back and read more of your stuff. The best way to encourage comments is to ask a question at the end of your post.
Also posting about relevant, interesting, or even controversial topics will get readers to engage and express their own opinion.
9. Make sure your blog has a presence on social media platforms
One of the best ways to get more people to read your blog is to promote your content through social media. If you're not publishing each and every blog on Twitter, Facebook, and Google Plus you're missing loads of opportunities.
Make sure you're being strategic about how you're using these social media sites as well.
10. Don't give up!
Building a successful blog takes a lot of work and a lot of time. You might not get a readership or any success in the first few months of blogging. It is important to keep at it though because as soon as you give up all the work you've done until that point becomes useless.
You probably won't see immediate success but if you follow these ten steps and stay committed you will definitely begin to see results before long.
Starting with the basics will help you build a strong, successful blog in no time.