Sawaram Suthar is CMO at Acquire, and also a founder of Jagat Media, a digital marketing agency. A digital marketing consultant, he has experience in things including branding, promotions and page optimization, along with research and strategy. He has an MBA from the University of Pune. Anyone can find him on @sawarams.
Want to grow your business with social media? Read these awesome tactics from our expert
The marketing through social media has its landscape over the year and it is becoming much different than any traditional marketing you may have used in the past. So, if you’re planning to start leveraging social media today, you have to be more active and game changers than ever. If these amazing channels implemented correctly, marketing with social media can bring significant success to your business. This success can happen through the following waHow Web Design Affects SEOys;
- Accelerate brand awareness
- Contribute in generating website traffic
- Push new product or service launch on next level
- Improve customer services through feedback models
- And many other ways….
As we know there are plenty of social media sites available but few are more important like Facebook, Twitter, Google+ LinkedIn and Pinterest represent a huge opportunity for businesses to grab the attention of customers while simultaneously building a brand image. And for all these channels, there would be different-different tactics used. That means we can’t just stick on one tactic or method. So we have to plan, a strategy, and a framework that can work within all channels and it can help business to accelerate growth. Below are few social media tactics which make your business huge success.
1. Create Social Media Marketing Funnel
Before starting an actual work on social media marketing, you should do little research on which social media platform will fit for your business and if you already know than it is ok. If you choose a right social media platform and do approach in the right way, no one will stop to generating leads or convert social media users into your client.
Seth Godin noted: “You can use social media to turn strangers into friends, friends into customers, and customers into salespeople.”
For instance, if you’re into selling books for college student then targeting Facebook users would be perfectly idea. Here is an infographics written by Neil Patel will provide guidance on how to build Social Media Funnel.
2. Build Complete Social Media Profile
The first and foremost step toward social media strategy is to create profiles. If you’ve already set up your social media profiles than make it better visible by filling complete necessary information. As many sites offer best advance feature so don’t hesitate to take advantage of all of the features offered. Use professional image, create unique background image and description.
As we know having a complete profile is the gateway of company presence on social media. So if you have a clear theme, picture and overview of the organization then visitors can directly learn about whom you are, who you help, and how you help.
3. Set a Clear, Measurable Goal and Objective
While preparing a social media strategy, you should be clear about audience theme like what to target, where to target and whom to target. As many experts say setting a right objective can help you complete a goal more easily and that is true. Recently, Forrester Analyst Augie Ray broke the various types of social media influencers into three distinct categories:
- Social Broadcasters (at the top)
- Mass Influencers (middle)
- Potential Influencers (bottom of the pyramid)
4. Brainstorm Idea, Create Content & Share Content
Once you set up a goal and fixed objective after that next task is to brainstorm ideas, search and watch your competitors on target social media networks and accordingly prepare a strategy for next step (content creation). Consistent with other areas of online marketing, content prevail king when it comes to social media marketing. Therefore you need to make sure offer valuable information that your ideal customers will find interesting. Always use variety content like images, videos, and infographics in addition to classic text-based content. The creation of engaging content is one of the most important things in social media.
Enriching your presence on social media with content related to your area of expertise can help to attract the attention of users. Creating and sharing insightful, relevant information through your social media profiles will showcase your know-how and increase your credibility.
5. Increase Connection, Promote Content & Engage Consistently
Once you have ready content in hand then the next step is to share that content within right people or audience at the right time. This is the greatest challenge and definitely huge need resources, like monitory fund to promote the content, or hire any social media expert to increase presence on social media. Because promoting your work or insight into these networks and through online communities will also clearly demonstrate your competence to potential future employers. Always reply or communicate with users who likes, share your content and try to enthusiasm then by offering something interesting deal.
6. Monitor Social Media Marketing Performance
Ultimately your business success or failure depends how many audiences are interested in your business it can be in any form- new customer, old customer, customer complains etc. There is only one way to find out is to keep your eyes and ears open and start listening to the buzz around you.
By interacting on social media, organization and audience contribute every day to create an extensive amount of measurable data that can be used to measure results. Through these data you can know or change your perceptions of who your consumers actually are. The most important things need to know before selecting monitoring tools is what you’re actually going to measure. If you found any social media campaign successfully means it has clearly defined objectives and measurable outcomes.
There are plenty of social media monitoring tools available which can help out to monitor all data and you can and show result or we can say give us the visual path of how data or audience flow. Following are social media monitoring tools Social Mention, HootSuite, Postific, Topsy, CircleCount, TweetReach, TweetDeck etc.
As we know that having knowledge of the right methods to reach your audience can save you enormous time and money. So these social media monitoring tools can easily help you out to gain this knowledge and can improve your social media campaign performance.
7. Social Media Reporting and Measure Result
Once you have your stats or measurable data in front of you, you can easily calculate your ROI and review the results of your marketing campaign to see what worked and didn't work. If your social media campaigns worth full then you are meeting your objective and measures can outcomes. Especially if you have paid advertising, then it becomes important to measure as well, because it relates to a additional cost.
- First Funnel Social Media channels
- Second create complete social media profile
- Set measurable objective
- Create great, interactive contents
- Diversify content strategy – Image, text, video, infographics, ppt etc.
- Share content within right audience
- Engage them on regular basis or real time.
- Monitor Social Media Marketing Performance
- Social Media Reporting and Measure Result
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