Sam Makad is a business consultant. He helps small & medium enterprises to grow their businesses and overall ROI. You can follow Sam on Twitter, Facebook, and Linkedin.
Promotional products are a traditional form of marketing, used as cost-effective marketing tactics for years. Promotional products bring instant brand recognition and let your customers know you care about them. Know how
When you're running a business, excellent customer service is a must. You'll want to give your customers a good enough reason to keep patronizing your business. After all, it's safe to say that no business can ever run smoothly without first having a steady following of customers, who are also considered as loyal patrons.
Thankfully, in today's time, there's no longer a lack of ways to express gratitude and care towards your customers. The great advantage includes you have various options so you don't have to keep yourself focused on one strategy. You can pamper your customers in multiple ways, thus making them feel that you genuinely care.
Of the various means that are available for you to grab, one of the most effective has to be promotional products. What are these, and how are they so effective at showing your customers that you care for them? Read ahead to learn more.
A Brief Background On Promotional Products
Promotional products refer to items that are both useful and tangible. These are things that you can hand out to your customers from time-to-time, such as during your sale season, conferences, fairs, and events, among others. As their name implies, these products are meant to spread the word about your brand, so these have to contain your business name and your logo.
Promotional products are some of the most powerful marketing tools that you can ever use for your business. This begins with the very fact that through these freebies with your company name and logo, you're able to make that mark in the minds of your buyers.
So, when these promotional products are handed out to your customers, these make them feel that you truly care for them. Your customers, both loyal and new, get that special feeling of receiving something free from your company.
The Benefits of Promotional Products
1. Guarantee Customer Loyalty
For this first benefit, you may have to go a little bit deeper than merely mass-producing promotional products. If you have an opportunity to set your promotional products in a personalized manner for specific customers, why not choose a customised promotional product?
For instance, you know that Marc is a loyal customer of your store. So when his birthday comes on August 27, you can produce a promotional product that's also personalized as a birthday present.
Rather than simply giving him a water bottle with your company logo, maybe provide him one that also has his name on it. When Marc receives this from your business on his birthday, you are guaranteed that he's going to feel nothing short of exceptional on that day.
Such heartwarming gestures make your customers feel that you genuinely care about them. It encourages them to continue patronizing your brand even further, and, perhaps, to talk about your business to their family and friends.
2. Improve Relationship with Customers
Another way that promotional products can be given is by adding these as freebies whenever your customers make a purchase. If you're sneaky enough, you can create promotional products that consist of the up-and-coming products that you're also producing and will be introduced soon. When you hand out these promotional samples in advance, you're able to achieve two goals.
First, as to marketing, you've now given yourself that opportunity to talk more about your products and services before they're even mass-produced. In doing so, once you present these to the general public in the future, the acceptance will also be better.
Second, you're also making your customers feel well-loved. With the promotional products that you're handing out, they would feel like they have first dibs on products that are yet to be introduced. That way, these customers feel extra special as, in their minds, they're above all other people in the market who didn't receive the samples.
When it comes to running a business, you’ll experience that customer service is always key. Whenever your customers feel well-loved, they’ll keep coming back for more products and services offered by your company. Remember that the customers are the lifeblood of any business. So, at all times, you need to ensure that your relationship with your customers is smooth and sailing.
3. Make Customers Feel Like You've Given Them Something They Need
The promotional products imply you're not just producing whatever product that you can. Here, you're essentially giving away useful items or stuff that your customers are going to need as they go through their day-to-day lives.
Common examples of promotional products include notebooks, pens, water bottles, pouches, gift certificates, fans, and other useful items. Of course, one can never have too many ballpens as these can instantly get lost. When you're giving away something as useful as that, you're relieving your customer from the stress and hassle of having to buy this by themselves.
It may sound like only a tiny thing, but when you give out something that's needed by your customers, it shows that you care about them. As they quench their thirst using your water bottle, they're able to remember you through your business logo.
Even a gift certificate works for that purpose. Now, you're saving your customers from the expense of paying for something by themselves. Even with a small discount voucher or gift certificate, you've already made your customers happy.
When running a business, you need to ensure that all the activities that you undertake along this line serve a useful purpose, which is to ultimately improve the revenue-earning potential of your business.
By now, you already know that there is no other way for you to reach your business goals other than through taking care of your customers. After all, it's only through your customers that your business can run as effectively and successfully as you aimed.
With this list enumerated above, now you can better visualize the positive extent that giving out promotional products to your customers is going to bring. Well-thought and customized promotional products connect with the customers on emotional and loyalty levels.
Hence, this can be used in the company’s best interests. It may seem like an added expense for you at first, to have to come up with these products. But, there’s no denying the fact that these are all going to prove to be worth it.
When your customers are happy and well-loved, this reciprocates to you in terms of profits, and even better popularity. This makes you a very effective entrepreneur, both in the short and in the long run.
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