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7 Steps to Get Started with a Successful Roundup Post That Attracts Leads

7 Steps to Get Started with a Successful Roundup Post That Attracts Leads

Roundup posts are an excellent way to connect with your target audience and grow your lead list. Today, we will show you six crucial steps you should take when creating these types of articles for your website.

Are you interested in creating a successful roundup post that attracts more leads to your site? If so, we have you covered! 

Content marketing is essential to your success as a business owner or marketer. Research shows that B2B companies that consistently post content on their blog see 67% more leads than those that don’t. 

Furthermore, surveys reveal that 60% of marketers say building their collection of blog posts resulted in more traffic, leads, and engagement.

 At this point, it’s clear that content marketing comes with a long list of benefits. But you may be wondering, ‘What makes roundup posts so special?’

We are glad you asked! 

What is a Roundup Post?

Roundup posts are a collection of tips, insights, and opinions from experts in your industry. These articles are an excellent way to enhance brand awareness, build social proof, and create valuable content for your website. 

People enjoy these blog posts because they are interesting and usually contain relevant, thought-provoking advice that users can apply to their own lives. 

For instance, an email marketing SaaS may have a roundup post titled “15 SEO Experts Share Their Predictions for 2025.” A small business owner interested in this topic would quickly click on this post because they can use the advice to optimize their site for search engines and ultimately drive more traffic.

Now that you know what roundup posts are and how they can help you attract more leads, let’s talk about the six crucial steps needed for a successful roundup post.

1. Brainstorm for Relevant, Interesting Questions

The first step in starting a roundup post is brainstorming for relevant, interesting questions. You can’t gather responses, start formatting the article, or any other key parts of the process without knowing the question or theme around your article. 

There are plenty of places you can turn to for information while brainstorming. Your first stop should be your buyer personas. Buyer personas are fictional profiles that help business leaders understand their target audience’s goals, pain points, and needs. 

Examining your customer personas will help you determine what type of questions your audience would find the most helpful. 

Review existing blog posts so you can identify which articles generate the most traffic. Since most people prefer getting to know businesses through their content, we can learn a lot by examining how visitors engage with published posts. 

You can also use AI tools like Claude or any other reputable AI program to develop ideas for your next roundup post. Here’s a sample response after the prompt, “Can you give me topic ideas for a roundup post on SEO?

There are countless other tools you can use to brainstorm. Customer surveys, social listening tools, and reading through popular searches on sites like Quora can inspire you to start your article.

2. Ask the Experts

Now that you’ve decided on a question, it’s time to reach out to experts in your industry. The internet has unlocked virtually limitless ways to connect with like-minded people who would love the opportunity to participate in your roundup post. 

LinkedIn is an excellent place to start because it’s one of the only social media sites designed specifically for professionals. You’ll have no problem getting plenty of engaging, interesting responses for your article if you have a large network. You can create a public post or contact people individually via direct message. 

You can also find people who’ve participated in roundup posts in the past. Simply search for “expert” or “roundup posts” centered around your industry, and you’ll find people who have already shown interest in getting featured in this type of content. 

Here’s a great example that illustrates what you’re looking for:

Source

One way to make this process easier is to keep a spreadsheet with the contact information of people you think would be a good fit for your article. 

To get as many answers as possible, you can use a website like Help a Reporter Out (HARO). HARO is a site for journalists and sources to connect and collaborate. 

Once you create an account, you can create a query with your website, question, and other relevant information. You can also choose multiple categories for your query, which will enhance the quality of the responses. 

After submitting your query, all you have to do is sit back and wait for expert responses to roll in. 

Source

Asking many different experts in your industry to share their thoughts or advice on a topic will help you gather plenty of interesting, thought-provoking responses for your roundup post. 

3. Find the Best Answers

At this point, you’ll have a long list of answers to sort through before you can start formatting and building your article. I advise choosing at least 10 answers for your post so it’s fully developed and engaging. 

The truth is, you can have way more than 10. It’s common to see titles like “33 Experts Chime in on the Future of Digital Marketing” or “27 Marketing Professionals Share Their Predictions for Email.” 

It’s important to remember that the answers must be unique and bring value to the core theme behind your roundup post. If you have 50 responses and most are repeated but worded differently, you won’t see as much positive engagement as you would if you only shared 25 unique answers.  

Spend plenty of time finding the best answers, then reach out to the people you want to feature in your article. Use this opportunity to thank them for their contribution, then ask if they could share a link to their website and their headshot for the article. 

4. Put Together Your Post

At this point, you should have everything you need to start putting your roundup post together. 

A good roundup article features a strong headline, an introduction by the author, and a clear value proposition. In other words, it’s not enough to talk about the topic of your article. Instead, you have to dive in and explain to users how this collection of tips, tools, and resources will help them find success. 

Once you finish your introduction, you can begin plugging in the various answers, headshots, and links for each person. Your formatting will vary based on how many experts you include. You can also place their portfolios, websites, or business logos if they have one to establish authority and contact information. 

Articles with 20 or more responses should be broken down into sections so users can find the topic that matches their specific interests. If you’re doing a top 10 post, there probably isn’t a need to break them up into separate sections. 

Here’s a sample from a real roundup post to see the formatting for yourself:

Source

Formatting your post in an organized and scannable way will make it more engaging, click-worthy, and shareable. 

It’s very important to make sure your roundup posts look good on mobile. We’ve all seen a poorly rendered article like this on our phones where the headshot is covering some of the response, or the page simply doesn’t load properly. 

I always check how our articles will look on desktop, mobile, and tablet before I hit publish. This quick test can save you a ton of time and effort in the long run.

5. Show Participants the Results

Here’s a very important tip that many marketers forget when creating their roundup post: reach out to everyone who contributed before the post goes live. You don’t want to go back and make edits after you hit publish. 

Not only will this cost extra time, but it can also harm the relationships you’ve built with contributors. If someone took time out of their day to share their response, you don’t want to make a careless mistake, like misspelling the link to their website or omitting a key part of their response. 

I suggest emailing each person and asking questions like:

  • Are you happy with how your answer is presented? 
  • Is the link to your website accurate? 
  • Do you want to use a different headshot? 

In my experience, asking these basic questions will help you build rapport with people in your industry and result in a more complete, well-rounded article.

If you can, make sure to reach out at least a full week before the article is published. This will give you enough time to go in and make changes without putting yourself or your team in a time crunch.

Building rapport with other experts will also increase the odds that they share the finished post, which means more exposure and opportunities to connect with your target audience. 

6. Share the Finalized Article

Finally, it’s time to share your article. 

How you share the post can vary based on your goals, budget, and marketing platforms. One sharing method you don’t want to skip is social media.

Research shows that well over 5.17 billion people use social sites each month, and that number is growing. There’s a 100% chance that potential leads are on these platforms and willing to read your article. If you don’t take the time to share your post across your social accounts, you could miss out on countless leads and growth opportunities. 

Here’s something else to consider: around 60% of online shoppers turn to social media when they need shopping inspiration. Your roundup post could catch their attention, and before you know it, they are browsing your product catalog and ready to place an order. 

If prospects haven’t heard of your brand, sharing your roundup post could be just the thing that helps them get familiar with your products and services. Also, consistency goes a long way on social media. You must post consistently and at regular intervals to stay abuzz. Opting for social media automation tools to achieve this is a good option. 

Include your roundup post in marketing emails, like your newsletter. This strategy will help you connect with subscribers, which can drive traffic to your site and increase sales. 

7. Measure Your Results

Once your roundup post is live and shared across platforms, the next step is to measure its performance. Monitoring your results will help you understand what worked well and what can be improved for future posts. 

Start by analyzing key metrics like traffic, engagement, and conversions. It’s a good idea to add Google Analytics to your site so you can understand what’s going on with your page. Pay attention to time on page and bounce rate since they are good indicators of whether readers are finding your content engaging. If people are spending more time on your roundup post, it's a sign that they are captivated by the insights provided by the experts.

Don’t forget to track social media shares and interactions. Check how often the post is shared, liked, or commented on, and see if the experts featured are promoting it within their networks. Social engagement often correlates with increased visibility and credibility.

Lastly, monitor lead generation by reviewing your email signups, inquiry forms, or sales generated after readers engage with the post. These insights will help you gauge the effectiveness of your content in attracting and converting leads.

By regularly reviewing these metrics, you can fine-tune your roundup posts and ensure they deliver even greater results in the future.

It’s worth mentioning that it can take days, weeks, and months to get accurate results. However, having an actionable strategy for measuring your results will help you improve your roundup posts over time.

Start Your Own Roundup Post

As you can see, there’s a lot of work that goes into creating a roundup post. It’s not easy, but it’s certainly worth it. These types of articles will help you connect with new visitors and existing customers and skyrocket engagement, especially if you get well-known experts featured in your posts. The only thing left to do is to get started! 

Thomas Griffin is the co-founder and president of OptinMonster. He is an expert software architect with a deep knowledge of building products for the mass market and consistently works to delight his customers.

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