Sam Makad is a business consultant. He helps small & medium enterprises to grow their businesses and overall ROI. You can follow Sam on Twitter, Facebook, and Linkedin.
TikTok, good or bad? Learn six reasons why people are obsessing with TikTok and how to avoid its negative effects
TikTok has become the most used social media platform in modern times. There are several good reasons for this. It's just that people have fun at the top of all the senses. That's precisely what TikTok is all about. TikTok is a social media platform where users can create, post, and find short videos. The software allows young people to express themselves through lip-syncing, dancing, comedy, and singing. It also enables users to make movies and share them with their social media platforms.
TikTok says- Our mission is to inspire creativity and bring joy🥳
Let's give a brief history of TikTok. TikTok was launched in September 2016. Till now, it set a record with 1 billion active users. Almost in 2020, during COVID-19, TikTok gained more popularity. Because it has the most captivated users, TikTok has so far won the social media war this year.
Imagine making a video and sharing it with your audience without leaving your home and without any professional help. Within seconds, you will be flooded with likes and comments. Of course, this can be done through TikTok.
This means that people have been obsessing with TikTok. Let's clarify the main reasons for this one by one.
Why is everyone obsessed with Tiktok?
It's not like Instagram, Snapchat, or Facebook. It's much less groomed, to start. It emphasizes warped faces and bodies for bodies rather than photoshopping to feel attractive. Even while some individuals take it too seriously and try to copy Instagram influencers, it's still a casual and quick method to express yourself.
Additionally, there is no end to the creativity displayed on TikTok. People use the app to show off their skills (or lack thereof), showcasing everything from voice dubs and unique jokes to POV plays. The app is used by people of all ages, from young children to older people.
Let's clarify the main reasons why people are obsessed with TikTok🤔
1. Easy to use
There is trending music, and you like it very much. You want to make a video singing that song, and you can make a video with that music for 15, 60, or even 10 minutes just by opening the TikTok app on your phone. This is not all.
At the same time, you can give different effects to this video and write TikTok captions on them as you like. Your video is just for yourself that you can share, and you can also post it publicly so that your followers can see it.
And after a few minutes, the comments and likes coming to your video make you happy. Here it is! The main feature of TikTok. You can make videos of this type and more very easily. Also, you often don't need any additional video editing software for this. So everyone, from children to adults, can make TikTok videos.
2. Fun and laughter together
Have you tried TikTok's interesting filters? We recommend that you try them out. Because the filters you will encounter will enchant you. Here are some interesting effects where you can create both an Avatar and an animated version of yourself. People compete to join these trends and make better ones.
3. Make money on TikTok
We said and laughed, that's enough. And now it's time to earn money! Did you know you can make money on TikTok? Of course, it is possible. Just by using the right tips and techniques for TikTok marketing, you can be successful here. What you have to do is not that difficult.
- Sell Products with TikTok Shopping- One of the recently introduced TikTok features is TikTok shopping ads, according to the most recent TikTok updates. Three different shopping ad formats are being tested right now: video shopping ads, catalog listing ads, and live shopping ads. With the help of the new Shopping Advertising, advertisers may draw attention to one or more of their products in-feed video ads and increase product discovery.
- Partner with a brand you trust- If you have a product, consider promoting it on TikTok. Because here you can quickly gather an audience and quickly collect customers for your products and services. So you use TikTok to market brand.
- Use TikTok ads- You must first spend money on TikTok if you want to make money there. Absolutely true, Using TikTok Ads, you can promote your TikTok content. By doing this, you can use TikTok to make money as well as gain more followers.
- Receive donations through TikTok live gifting- While you are on TikTok live, your followers can send you donations in virtual currency (which can be traded for cash). Create amazing live streams, bring in a huge audience, and watch the cash start to flow. Once you have 10,000 followers, voila! You can now open TikTok live. Here you can chat and debate with your followers on various topics. Even over time, your followers will make various donations to support you and this will earn you money. We also give you good news that there are filters you can use on TikTok live, as well as competitive games you can play with your friends.
- Partner with an influencer- Like every social media platform, TikTok influencers are one type of TikTok account idea you can create. Their main work on TikTok is collaborating with brands and making various offers and recommendations to their followers. There are many valid reasons why influencers are choosing TikTok right now. This is exactly what we will discuss in the blog's next part.
4. Be TikTok influencer
Why Social Media Influencers Choose TikTok Because it is easy to gain an audience on TikTok, influencers can become famous on TikTok simply by using creative and trending effects and Tiktok sounds. 60% of TikTok's audience is Gen Z.
Thus, it is quite convenient to understand their interests and to make appropriate videos. To do this, simply follow what Gen Z is most interested in. For example, we can give tips that Gen Z does not like to watch long videos. That's why videos on TikTok are short, and Gen Z is obsessed with TikTok.
TikTok influencers also understand this and do their video marketing in this way. Also, various brands collaborate with influencers, so very good and successful collaborations are obtained. Thus, both parties won and became popular on TikTok.
To become a TikTok influencer, all you need is to be creative. Later, your videos will appear in the feed of your followers and other users through the TikTok algorithm.
The reason why influencers choose TikTok is because of the convenient content creation. That is why they are active on a TikTok. One reason they are active is the increase in TikTok engagements. It is best to schedule if it is still difficult to create and share content.
In this way, you will save time and have enough time to prepare good content. Our best recommendation for this is Planly social media scheduler. With Planly TikTok scheduler, you can easily schedule your TikTok videos. The main difference between Planly and other social media scheduling tools is that it auto-posts your TikTok videos without any notification. You can already make several videos and schedule them according to days or weeks.
5. Increase brand awareness
From what we mentioned above, you already understand that TikTok increases brand awareness. Why should a brand use a social media platform? Because that brand wants to increase its customer base, be recognized in the sector, and be ahead of its competitors.
As a result of these comes increased sales and brand awareness. Currently, many brands are planning to develop on TikTok. The main reason for this is the ease of creating content, the number of followers and activity, as well as the ability to place products on TikTok shopping. In TikTok shopping, you can present your products and services to your followers and categorize them accordingly. TikTok accounts in different statuses by creating new TikTok account ideas.
6. Use TikTok Now
Since TikTok is launching new features very quickly, users eagerly await what it has to offer. This feature is actually familiar to you: TikTok Now. Inspired by the BeReal app, TikTok Nou allows you to take photos or videos with both the rear and front cameras. This feature is currently a feature that is used quite often by users.
What are the disadvantages of TikTok?
1. TikTok is a powerful time killer
As interesting and fun as TikTok is, it is a time-consuming platform, and users spend quite a lot of time here. This fills people's daily time.
2. TikTok’s algorithm is hard to predict
Consider making a video that performs well. You cannot necessarily expect the same results even if you create the same style of video, the same length, with the same hashtags, and post it at the same time.
One crucial point: I discover that the more frequently I post, the more success my videos have. If I am an inactive user, TikTok does not appear to want to push my movies to users' For You Pages.
3. For children
Although TikTok has both advantages and disadvantages for children, it definitely helps in education. For instance, science teachers use TikTok videos to illustrate science experiments. They teach their students and share their best teaching techniques with other educators in this way.
But the downside is that they overuse the platform and exceed time limits. This is detrimental to their personal development. Must have parental controls. Parents should learn the dos and don'ts of TikTok for kids first.
What are the risks of obsessing with TikTok, and what solutions are available?
TikTok addiction poses a variety of risks. It may lead to a decrease in in-person social contact, an increase in online debates and cyberbullying, or even attention-related problems. Users may become distracted by important tasks like a job or school projects as a result of the software.
It's essential to track how much time is spent on TikTok and take breaks as needed if you want to prevent these risks. Parents must also monitor how their children use the app and stress the risks of addictive behavior.
Finally, it's important to remember that TikTok use must be done responsibly. The software may be a lot of fun and provide users with a creative outlet when used in moderation. Remember that anything in excess could be dangerous, so be careful to take a break regularly.
How to break free from the grip of obsessing with TikTok?
Breaking free from the grip of obsessing with TikTok can be a difficult task, yet it is possible and manageable. A great way to break that grip is to set limits for yourself about how much time you allow for TikTok and limit the days you use it.
Setting shorter, achievable goals can also help, like maintaining a healthy balance between doing something productive and using TikTok daily. You can also delete it from devices or uninstall apps so you won’t have access when needed. Lastly, find hobbies like reading books or streaming shows that provide mental stimulation instead of obsessing over TikTok; by shifting your mindset and focusing on things that make you happy, you will bring attention away from being perpetually hooked on TikTok.
Last but not least, seek the assistance of professionals or support networks like counseling or other services for mental health. Remembering that addiction is not anything to be ashamed of and that seeking help is an essential first step in escaping the hold of TikTok addiction are both vital.
Ultimately, we must be mindful that obsession with TikTok can lead us down an unhealthy path. Although it's a great platform for self-expression, consider how much time you devote to consuming and creating content.
If you find yourself obsessing or involving yourself too much, step back and engage in activities that bring you elsewhere, away from the app. With a healthy balance of online engagement and other forms of entertainment, you may enjoy life more than before.
But most importantly, have fun and let TikTok remain in your life as something enjoyable and not punitive. After all, it is a great virtual setting for us to explore our creativity!🤩
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