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Practical tips concerning writing useful articles both for searching machines and people.
What is an Effective SEO Text?
SEO article is the textual content of a website page with the inclusion of keywords written according to specific SEO rules, to attract visitors to the page from search engines. The main differences between high-quality SEO article from a simple set of words and sentences are the readability, interest, and relevance among visitors.
Professionally written SEO optimized content helps the search robots to define an essence, subject, the idea and the primary vital inquiries. It is impossible to ignore the process of writing of SEO text because all your work on the promotion of the site may not give the proper result!
How to create an effective SEO optimized article?
1. Solve user tasks
Do not forget that above all things the text should be written for readers, that means for ordinary people who opened the page with your text to find an answer to some important question for them or a solution of their problem.
When the article is helpful to the user, then it will be advantageous for search engines as well, so everybody wins. Page visitors get the information they were looking for, search engines receive higher traffic, and the author gets satisfaction from the well-done work.
Recommendations:
- Before writing, analyze what the user will be looking for on the page and how the text can help him in this
- Based on the analysis, draw up a thesis plan. It will help to solve the problem better.
- Focus on the necessary information and try to place the crucial points on the beginning of the text.
2. Give more specifics and facts
Leave in your text specific figures, data, links to pages where this information can be read. Writing, for example, "the high-quality essays you can find at cheap essay writing service - Essay.Coach" you save the time of readers and demonstrate them your care, unlike if you write "you can apply to an essay writing service."
Avoid empty phrases and senseless sentences. If readers come to you with a clear question, they will hardly be interested in reading your abstract reasoning for two pages without any specifics. They close such a site and go on. But the facts will interest them much more.
Recommendations:
- Give more objective facts and less subjective evaluations.
- Dismiss verbiage.
3. Structure the text correctly
Dividing the information into paragraphs is necessary. It is advisable to make a subtitle for every 3-4 sections. It is also recommended to use various lists, maps, quotes (by the quote here is meant the graphics selection of some small fragment of the text). You can also highlight bold the key ideas (namely thoughts, not keywords!).
To ensure that the content attracts attention and does not allow the reader to become bored suddenly, you can add images to the text and, when appropriate, video.
All this helps to quickly get acquainted with the content in the scan mode and understand whether it is worth reading or not.
Recommendations:
- Break the whole information into thematic blocks.
- Create accents with the help of fonts and highlights.
- Use images and videos if they are relevant.
4. Express the main idea of the text
The main thing here is for the text to look homogeneous, contain some thought and look like text for the reader, not for the search engine. Google is getting smarter every day and gradually begin to evaluate the writings on the pages like people, and it's just not profitable for optimizers to adjust to each change in algorithms.
That's why if the text looks harmonious, it will correspond to the topic, it will have a needed volume and will contain keywords (and ideally also synonyms of keywords), then the customer will not need edit anything in the text and will be happy.
Recommendations:
- Follow the main idea.
- Do not take keywords as the most crucial criterium of a good text.
- Think like a customer.
5. Take into account content usability
Search engines evaluate the user's behavior on the page and in the searching results list. If the user did not return to the list after reading the content of the site, then the answer entirely to him.
One of the factors that prompt the user to return to search engines results is the quality of the text. If the page uses too small font, very small line spacing, solid text without paragraph breakdown, sub-headings, lists, tables, information cuts, then there is a high probability that the user refuses to study the page and will find a more convenient result from the list of other sites.
If usability is poor, the user does not even start reading.
Recommendations:
- attention to the appearance of your content - volume, font, spacing, etc
- Analyze competitors.
6. Be easier
Try to write easier. Eliminate the long, overloaded sense of the sentence. Readers are not ready for complex syntax and a large number of terms - just not on the Internet. Your task is to bring useful information to as many people as possible and not just show how intelligent you are.
When such a work is ready, it is easy to remove quite unnecessary phrases and unnecessary digressions from it. Clean - do not add, be natural. Written speech is not a particular world that lives by separate laws. The laws are the same as in oral speech. Be simpler, speak briefly, and make pauses.
Recommendations:
- Use simple and understandable vocabulary.
- Avoid long, convoluted sentences.
It is essential: in spite of writing SEO texts for search engines, the copywriter must orient in his language and design to people, to real readers, and not search engines. These rules to observe are necessary, no one argues, but the measure of compliance is much more important. If your readers like SEO-text, then it will be 100% popular with Google.
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