An Effective SEO Text- What Does It Mean And How To Write It?

An Effective SEO Text- What Does It Mean And How To Write It?

If you are relevantly new to create an effective SEO optimized article then here are best practical tips concerning writing useful articles both for searching machines and people.

Practical tips concerning writing useful articles both for searching machines and people.

What is an Effective SEO Text?

SEO article is the textual content of a website page with the inclusion of keywords written according to specific SEO rules to attract visitors to the page from search engines. The main differences between high-quality SEO articles and simple words and sentences are readability, interest, and relevance among visitors.

Professionally written SEO-optimized content helps the search robots to define an essence, subject, idea and primary vital inquiries. It is impossible to ignore the writing process of SEO text because all your work on promoting the site may not give the proper result!

How to create an effective SEO-optimized article?

1. Solve user tasks

Do not forget that, above all things, the text should be written for readers, which means for ordinary people who opened the page with your text to find an answer to some important question for them or a solution to their problem.

When the article is helpful to the user, it will also be advantageous for search engines, so everybody wins. Page visitors get the information they were looking for, search engines receive higher traffic, and the author gets satisfaction from the well-done work.


  • Before writing, analyze what the user will look for on the page and how the text can help him with this.
  • Based on the analysis, draw up a thesis plan. It will help to solve the problem better.
  • Focus on the necessary information and place the crucial points at the beginning of the text.

2. Give more specifics and facts

Leave in your text specific figures, data, and links to pages where this information can be read. For example, "the high-quality essays you can find at cheap essay writing service save readers' time and demonstrate to them your care, unlike if you write "you can apply to an essay writing service."

Avoid empty phrases and senseless sentences. If readers come to you with a clear question, they will hardly be interested in reading your abstract reasoning for two pages without any specifics. They close such a site and go on. But the facts will interest them much more.


  • Give more objective facts and less subjective evaluations.
  • Dismiss verbiage.

3. Structure the text correctly

Dividing the information into paragraphs is necessary. It is advisable to make a subtitle for every 3-4 sections. It is also recommended to use various lists, maps, and quotes (by the quote here is meant the graphics selection of some small text fragment). You can also highlight and bold the key ideas (namely thoughts, not keywords!).

To ensure that the content attracts attention and does not suddenly make the reader bored, you can add images to the text and, when appropriate, video.

All this helps to quickly get acquainted with the content in the scan mode and understand whether it is worth reading.


4. Express the main idea of the text

  • Break the whole information into thematic blocks.
  • Create accents with the help of fonts and highlights.
  • Use images and videos if they are relevant.

The main thing here is for the text to look homogeneous, contain some thought and look like text for the reader, not for the search engine. Google is getting smarter every day and gradually begins to evaluate the writings on the pages like people. It's just not profitable for optimizers to adjust to each algorithm change.

That's why if the text looks harmonious, it will correspond to the topic, it will have a needed volume and will contain keywords (and ideally also synonyms of keywords). The customer will not need to edit anything in the text and will be happy.


  • Follow the main idea.
  • Do not take keywords as the most crucial criterium of a good text.
  • Think like a customer.

5. Take into account content usability 

Search engines evaluate the user's behavior on the page and in the search results list. If the user did not return to the list after reading the site's content, then the answer is entire to him.

One factor that prompts the user to return to search engine results is the quality of the text. Suppose the page uses too small font, minimal line spacing, solid text without paragraph breakdown, sub-headings, lists, tables, and information cuts. In that case, there is a high probability that the user will refuse to study the page and find a more convenient result from the list of other sites.

If usability is poor, the user does not even start reading.


  • attention to the appearance of your content - volume, font, spacing, etc
  • Analyze competitors.

6. Be Easier

Try to write easier. Eliminate the long, overloaded sense of the sentence. Readers are not ready for complex syntax and many terms - just not on the Internet. Your task is to bring useful information to as many people as possible and not just show how intelligent you are.

When such a work is ready, it is easy to remove unnecessary phrases and digressions from it. Clean - do not add, be natural. Written speech is not a particular world that lives by separate laws. The laws are the same as in oral speech. Be simpler, speak briefly, and make pauses.


  • Use simple and understandable vocabulary.
  • Avoid long, convoluted sentences.

It is essential: despite writing SEO texts for search engines, the copywriter must orient his language and design to people, to real readers, and not search engines. These rules to observe are necessary, no one argues, but the measure of compliance is much more important. If your readers like SEO text, it will be 100% popular with Google.

This post was submitted by a TNS experts. Check out our Contributor page for details about how you can share your ideas on digital marketing, SEO, social media, growth hacking and content marketing with our audience.

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