If the last few years have shown us something, it is that the field of digital marketing and e-commerce is on an ever-growing growth and increase, both in reach and application. With the introduction of mobile smartphones and affordable internet for all, the field of e-commerce has had a significant boost. This is especially true in the case of mobile users.
There are more and more apps and websites that have been designed and optimized for the use in mobile devices and more are launched into the market every day.
Here, in this article, we will be talking about some of the reasons why 2017 can be called as the year for mobile e-commerce and shopping.
Mobile commerce is growing at a faster rate
Mobile commerce and shopping are not the news of the future anymore. There are a large number of mobile shops and stores, where you can select and buy almost anything in the world. The number of mobile users and the online stores that these users can choose from is still growing, with more than half of the mobile commerce market coming from Asian countries. One of the best things to make sure that you get a lot of traffic to your mobile website is with the use of responsive design and mobile applications.
Responsive design means that your web page will be adapted to whatever screen size the user wishes to have. This means that you will be able to browse your company’s website irrespective of the device that you are using. You also have the option of using a personal mobile app for your company. There are many companies that have their own mobile shopping apps. These shopping apps make shopping a more convenient and user-friendly activity.
Social commerce is easier and more convenient than it has been before
One of the biggest factors that have led to such a sudden increase in mobile commerce is the speed with which the social media channel has been able to adapt. A couple of years ago, it would be unimaginable to be able to sell a product from a single Instagram post. Certain social media platforms like Facebook and Instagram dominated this field, with a large portion of it is currently used e-commerce and marketing purpose.
Facebook also boasts the highest conversion rate among all the social media platforms. In fact, according to Spotify, more than two third of all the social media visits that they get comes from Facebook profiles. Instagram has also made it a lot easier for a producer to showcase and display his products to a wider range of audience.
Mobile internet usage is overtaking desktop use
One of the biggest and most influential factors that have led to the increase in mobile e-commerce is the increased number of users for smartphones. In fact, the internet usage in the mobile applications has overtaken the internet used in desktop by a long run. But these changes have been found to be region-based as the desktop internet usage is still more in countries like the UK and the USA when compared to countries like India and China, where mobile phones dominate the internet. The introduction of mobile devices and internet connectivity has also increased the amount of time people spend on the internet. A popular study has concluded that people spend around 5.6 hours a day in front of the internet, out of which 2.8 hours are through mobile devices.
Smart tactics that lead to more immediate conversions
There are more and more techniques and tool out there that have enabled e-commerce owners to better their conversion rates. The introduction of facilities like email marketing, advertisements in apps etc. have helped increase the revenue and traffic to these websites.
Seamless cross-device experience
Another factor that has led to the increase in the mobile e-commerce platform is the ability to connect seamlessly to other devices using your account. You could be using the internet through your desktop at one moment and can browse the same website through your phone in the next. This seamless experience has been made possible by many factors:
- Removing the barriers placed for re-logging into a website
- Present and consistent personalization on any device
- The ability to fill and complete forms easily in mobile as in the desktop version
- Remembering the user’s past search history and preferences
Another important factor that has led to the increase in mobile e-commerce revenue is the availability of better mobile UX. If you are looking to convert your e-commerce website into an efficient mobile UX, you can start by giving attention to:
- Simple form: Making the form filling process easy and fiddle free in mobile
- Checkout accessibility: Many people stop their purchase if they find that the checkout process is too long or tedious. Making it easy and accessible can greatly affect your conversion rates.
- Easy navigation: This can help reduce the risk of your customer entering the information twice
- Guest access: Gives the user the ability to checkout without creating an account
- Default shipping or billing address: Your user does not have to enter the billing address twice etc.
There is no doubt that mobile e-commerce and shopping industry is witnessing a tremendous growth and this growth is not going to stop anytime soon. There have been many changes in trends and needs in this field and to succeed, it is important that you keep track of these changes and make the maximum of your business. There are many ways by which you can make sure that you don’t get left behind in this digital race to the mobile era. Optimizing your website, creating customized and special Mobile apps can go a long in making sure that you do not get held back in the race.
Tom Blake is a digital marketing guru at Media Shark. Running his own businesses since the age of 20 he’s work has seen him travel the world living in various countries. Now heading up Media Shark in the sunny Gold Coast of Australia. His passion lies in helping people with online marketing and providing technical SEO and digital strategies with one goal ROI. You can follow Tom on Facebook, Twitter.