Blog Not Performing Well? How to Improve Results by Going Micro Niche

/ March 2, 2021 | 6 Mins Read

Blog Not Performing Well? How to Improve Results by Going Micro Niche

Understanding micro niches and their benefits and the key steps for creating a profitable micro-niche blog.

Running a blog can be a cumbersome process, as it requires a lot of research to create useful and informative content that your target audience will love. You need to update it with fresh content frequently and get to know your readers to meet their needs and stay relevant.

But what if you do everything right and still not achieve the desired results? It might be time to step up your blogging game and go micro-niche.

Read on to learn more about micro-niches, why micro-niche blogs are more effective than their regular counterparts, and how to create a profitable one.

1. What Is a Micro Niche?

A micro niche is a highly-specific niche that typically focuses on just one topic, product, or service. When it comes to blogging, a micro-niche means focusing on a single topic that targets a highly-specific audience.

Let’s say your blog is all about hiking gear. If you start focusing only on high-end hiking gear, for example, you would have a micro-niche blog.

The same goes for topics like organic vegan cosmetics, black leather men’s shoes, or hair care tips/products for curly hair. It’s all about being as specific as possible and going into detail about (usually) only one topic.

2. Differences Between a Micro Niche and a Regular Blog

Differences Between a Micro Niche and a Regular Blog

Source: https://unsplash.com/

When you start a blog, you pick a niche that you want to write about, and that’s that. This niche could be food, fashion, lifestyle, health, fitness, finance, or anything else you’re passionate about and have a lot of knowledge about to boot.

These are broad niches that allow you to explore a wide range of relevant topics.

That’s why a regular blog with a specific niche can generate high traffic and lots of quality leads and conversions. But those pale in comparison to the effectiveness that a micro-niche can bring.

That’s because a regular blog that covers many topics may confuse or disengage visitors who are looking for something specific.

There’s also the problem of too many competitors who are covering the same ideas.

A micro-niche blog may bring you fewer visitors, but they would be genuinely interested in what you have to say or offer. They are looking for something specific, which means higher engagement, more conversion opportunities, and higher chances of ranking higher in search results.

3. Why Micro-Niche Blogs Work

We’ve touched upon micro-niche blogs’ effectiveness, but let’s go more into detail to see why they can work better than niche blogs.

Less competition

The more specific your niche is, the fewer competitors you will have. Most businesses and personal bloggers focus on a broad niche (e.g. hiking supplies), or even an entire market (e.g. outdoor gear).

They may be attracting a large audience, but they may not have high conversion rates.

By going micro-niche, you can gain better visibility and boost brand awareness. You can stand out and garner more attention since there are fewer competitors that you need to beat.

Specific knowledge/field

When creating content for a broad niche, you have a plethora of topics to choose from, and you can really get by on generalized content at first. For instance, if your niche is fitness, you can write about fitness for beginners, tips for improving physical and mental health, diet and nutrition, cardio workouts, strength training, clothing and equipment, and much more.

Writing about all those topics relevant to your niche takes a lot of time and increases the risk of providing poor-quality content. You know what they say, “A jack of all trades is a master of none.”

When you pick a single field that you’re knowledgeable in, you can dedicate your time to mastering it. You can continually provide high-quality content that’s informative and solves all your target audience’s pain points.

Highly-targeted visitors

Micro-niche blogs have highly-targeted visitors who already know a lot about a certain topic but need expert advice or product recommendations. They need specific products or services, such as French press coffee makers or women’s plus-size clothing.

When you attract such a small community, you don’t need to guess all their needs and preferences. You already know what they want, so you can engage them easily and foster long-term interest. You can bring a personal touch to your marketing and sales strategies and boost your conversion rates and ROI.

Faster turnaround

As you already know, it takes time for a regular blog to bring real results. When you’re just starting out, it can take months to start driving more traffic and even longer to start making a profit.

With a micro-niche, you can experience a much faster turnaround. Again, you may not see huge traffic spikes, but you’ll drive high-quality traffic.

With fewer competitors and a target audience that knows what it wants, you can quickly start generating qualified leads and conversions and supercharge your sales, revenue, and profits.

4. Do Keyword Research for Less-Competitive Keywords

turned on black and grey laptop computer

Source: https://unsplash.com/

Keyword research is one of the most critical processes for improving your blog’s results, no matter the type of blog. Trends and consumer behavior keep changing, so you need to stay up-to-date with all the terms and phrases your target audience uses in search queries.

But when going micro-niche, you need to focus on low-competition keywords.

Use a keyword research tool like SEMrush to find the most relevant keywords in your niche. Then, narrow down the list by filtering high-volume keywords with less competition, all of which will be long-term keywords.

Once you know which of them will bring you more organic traffic, you can start creating compelling content that your audience will love.

5. Choose a Niche in Which You Have Knowledge

You can choose from a wide range of micro-niches within specific niches, but it’s vital to pick one that allows you to showcase your strengths. If you write about a topic that you know little about, you would have trouble engaging your visitors and enticing them to keep coming back.

It’s essential to be passionate about the niche because that will positively impact your blogging journey.

Be sure to explore top internet marketing and SEO blogs to learn how to put your knowledge to practice and make the most of your blog. You’ll find an abundance of useful tips for attracting lots of interested readers.

6. Lots of AdSense, Direct Sales, and Affiliate Opportunities

Person Holding Turned-on Silver Laptop Computer

Source: https://www.pexels.com/

To start monetizing your blog, you need to boost brand awareness, reach, and lead generation.

Google AdSense, direct sales, and affiliate opportunities are some of the best ways to promote your blog to increase sales effectively.

With Google AdSense, you can optimize your Google ads to boost their visibility and get more clicks and conversions. It’s a free tool for helping you display your relevant ads in SERPs and earn a share of their revenue from every click.

Direct sales are excellent for monetizing a blog, as it allows you to avoid high overhead costs and engage with customers on a personal level. To boost direct sales on your blog, you can leverage social media, email marketing, connect with influencers to promote products or services, and much more.

If you don’t offer any products or services, you can consider affiliate opportunities. Implementing affiliate links into your content can provide you with a passive, recurring income. As it will also provide your blog visitors with benefits, it will compel them to keep coming back for more of your product or service recommendations.

If you’re still not sure which micro niche to pick for your blog, here are some ideas that you can use.

Some of the most popular micro-niches in 2021 include:

  • Beauty niches, such as vegan, cruelty-free, 100% natural makeup/skincare, or curly hair care
  • Accommodation niches like tiny, eco-friendly houses
  • Mental health micro niches like natural medicines for anxiety
  • Tech micro niches like video doorbells
  • Pet care micro niches, such as dog healthcare and allergies, puppy collars and accessories, homemade cat food, etc.

Whichever micro niche you choose, make sure it has a high demand and allows you to leverage your existing skills and knowledge. See what already works and what people are searching for so you can pick something that can make your blog profitable.

Conclusion

Going micro-niche can be one of the best solutions for improving your blog’s effectiveness. It can help you attract visitors who are genuinely interested in what you have to offer and keep coming back for more.

So, follow these tips and create a micro-niche blog that will help you stay relevant and consistently boost your conversions, sales, and revenue.

Ogi is the founder of FirstSiteGuide.com. With his website, he is trying to help people build a successful online business with the right mix of skills. Besides his online tutoring, he really enjoys offline activities, such as mount biking and walking his frenchie Jumbo.

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