Sam Makad is a business consultant. He helps small & medium enterprises to grow their businesses and overall ROI. You can follow Sam on Twitter, Facebook, and Linkedin.
If you're revamping your online strategy then here are some top tips that you can use to level your marketing methods in 2019.
If you are planning to dominate your industry in 2019, you need to come up with strategic policies that will make your marketing methods stand out as compared to those used by other organizations in the same sector.
You need to stay ahead of the game by leveling your online marketing strategies. The problem is that upping your marketing strategies is not a simple task. You need comprehensive plans so that you can market your products and services in a better way than how you did it last year.
Here are some top tips that you can use to level your marketing methods in 2019.
1. Inbound Marketing
One of the stand-out strategies of leveling your marketing plans is by engaging in inbound marketing strategies. This is a marketing plan that involves attracting customers to buy products and services through content creation.
This strategy tries to reach customers who are even not ready to buy the products from the company. This is an essential method of attracting strangers and converting them into potential customers. However, before you engage in inbound marketing, you should make sure that you understand the needs of your clients so that you can create relevant content.
2. Embrace Growth Hacking
Well, this year, you need to conduct some experimenting processes and determine what works well for your business. You can use various methods such as sale segments, marketing funnels, and product development and determine the best approach to market your business and its products.
Companies gain when they embrace growth hacking as they can understand what customers need. Buyers are the kings and any marketing metric incorporated by your organization should be directed toward enhancing customer experiences.
3. Revamp Video Marketing
If you want to outshine other organizations in your industry, you need to revamp your video marketing budget. Studies show that the demand for video marketing is on the rise. A considerable number of target customers are watching videos on the company websites.
The increased viewership causes Google metrics to push the video on top of the search engine as increased viewership creates a perception that the video is essential and relevant to the users. Given that your business has not been in the industry for a longer period use video marketing to create awareness and to build your brand.
4. Create Strong Headlines
Last year, you were lucky to survive in the industry using boring headlines. You will not get the same luck this year. For you to remain competitive in the industry, you have to create strong headlines for your content. You should use descriptive and properly formulated captions to attract the attention of potential customers.
If you still don’t know how to create captivating headlines, enroll for an online marketing course where you will be trained on how to create both headlines and informative content.
5. Become an Expert Blogger through Reading
If you want to promote your business through blogging, you need to get some blogging skills. Outsourcing content is an expensive strategy that you should minimize. Becoming an expert blogger is not an easy thing. You need to learn various methods of writing and optimizing content.
One of the best methods of understanding how to write quality blogs is through regular reading. You need to read many materials. Online course at Training.com.au will provide you with sufficient skills and knowledge to write optimized and informative content that can attract customers.
6. Engage Your Customers
Apparently, customer engagement is becoming an important factor in online marketing. Most of the customers are still attached to the traditional retail outlet where they used to get direct services from the stores. This seems to have been cut off by ecommerce platform.
However, those customers are still existent, and they still need a personal touch from you. You need to engage them through comments on the blogs and answering their queries on the social platforms.
These are simple strategies that you can quickly formulate and implement in your business. However, you should understand that online marketing is evolving at a higher speed, which means that you have to remain active so that you can incorporate new methods that will be relevant. You don’t want your business to lag behind other organizations in the same sector.
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