Social media isn’t just for socializing anymore. Plenty of brands, businesses, and innovators survive from their social media marketing strategy. Some businesses actually have their social media as their strongest form of marketing. Times are changing and this will continue.
According to the statista, “more than 2.5 billion people use social media networks, and the number is expected to grow in upcoming years.”
It’s almost impossible nowadays not to be on social media. In a society that thrives on digital connection, it’s how we socialize, how we buy, and how we share.
Marketing firms have figured out ways to combine social media marketing with the traditional ways of marketing to cater their campaigns to specific brands, and to a specific customer base.
You’d be hard pressed to find a brand that doesn’t do some form of social media marketing. Social media is changing the game of marketing. This helps brands to realize their full potential and to expand their base.
1. A Way to Connect
Social media brings people of different backgrounds, cultures, and languages together instantly. With such a steady growth of using social media to connect, brands would be foolish not to market to users who are already in a space for a large majority of their day-to-day existence.
For example, 4 billion users frequent the Internet every day. Many of those visits are on social channels. Because of this, sites like Facebook or apps like Instagram cater to an audience they know well, and with algorithms that identify what users are looking for, wanting, or buying. It’s one of the best places to advertise and ensure that new customers will come in droves.
2. Create a clear and unique brand identity.
Users are constantly reevaluating what they want and do not want within their social media feeds. Hence, it’s important to develop a clear and compelling brand identity. Develop a strategy that expresses a clear and unique brand identity in innovative ways using a mix of multimedia content.
3. A Multitude of Interactive Branding Strategies
Marketing has moved beyond a one-click or a one-visit strategy. In fact, users can now engage, especially on social media, in more ways than ever.
Implementing “stories,” a technique adopted from Snapchat, which is now featured on Instagram and Facebook, or live streams, as well as interactive videos, photos, slideshows, and polls, have given users more ways to connect, and thus, more ways to brand.
Following certain brands is also a standard on social media, allowing users to keep up with the brands they buy and have yet to discover. With so much connection, there’s abundant potential for reaching customers you may not have otherwise.
4. Social Media and the Improved ROI
Sales are obviously the goal of marketing a product. Social media allows users to identify, research, and commit to buying a product, which opens up the possibility of a heightened return on investment due to the affordability of social media marketing, and the widespread engagement it ensures.
Interestingly enough, the majority of users of social media, the 18-34 age group, also have the most buying power of any other group, making them the best to market to this way.
5. Schedule frequent and consistent posts
In order to flourish your brand over social media, it is important to consistently post information and pictures about your business. Post original content once a week, but prioritize quality over quantity.
Posting several times a day may create a negative impact on followers causing them to unlike or unfollow your page.
Social media is the best platform to let your followers or customers know about your recent blog post updates or other business announcements or news. With the help of social media, your posts will reach to a larger audience and they can directly visit your blog or special offer page by clicking on the link.
6. Engage commenters as quickly as possible.
Most social media platforms work on algorithms to determine what content is displayed prominently and what content is hidden. Facebook and Instagram use “engagement” as a major factor in determining what content should or should not be displayed.
One primary form of engagement is commented. Posts that receive more comments are often displayed more within social media feeds. The faster you react to the comments, the more number of users will engage with your content.
The faster you respond to the comments of the commenters will help to improve brand sentiment in your target audience.
7. Specializing in Social Media
There are always outlets that can be used to inform certain types of marketing. Social media is one of the most specific and the most valuable. There’s no shortage of social media experts in marketing. For all other experts, you can consult a company like Bing Digital.
In today’s digital world, it is important to maintain an online presence in order to stay ahead to competition. Having an online presence gives an opportunity to be more engaged with customers and the broader community.
With users who check their social media profiles multiple times a day, your branding posts will be visible to your potential customers. Social media allows you to promote your brand with an audience that’s as broad or specific as needed.
Sam Makad is a business consultant. He helps small & medium enterprises to grow their businesses and overall ROI. You can follow Sam on Twitter, Facebook, and Linkedin.