With so many other channels available and a variety of interactive ways that you could reach and engage your target audience, a lot of businesses are rightfully asking themselves if email is still worth the trouble.
The short is yes: email marketing is still very well alive and kicking. So much so that 73% of Millennials, the generation that grew up with the internet and are social media natives, prefer to reach out to brands via email.
Not only that email marketing is still relevant, but it’s also evolving and becoming automated.
With that in mind, here are five email automation facts and statistics that will make you rethink your entire strategy.
1. Automated Email Campaigns Generate More Leads
What happens when you combine the power of email marketing with the advantages of automation? Well, according to one study, the companies that automate their email campaigns generate twice as many leads than those that send standard software.
With automation software, you can set a “drip campaign” and schedule a series of auto-responder messages to send timely information to your prospects and move them down the sales funnel.
2. Automated Emails Have a Higher Click Rate
Reports show that automated emails get up to 119% more clicks than broadcast emails. That’s huge!
Automation enables you to send the right message at the right time and to the right audience. You no longer need a team of marketers on their position ready to deliver valuable information when your audience is the most active. You can set the automated software to do this task for you while you focus on other aspects of your business.
3. Businesses That Use Automation See a Positive ROI Within a Year
If you’re a small business, then you’re probably operating on a tight budget. So, you need to ensure that the investments you’re making will amount to something in the long run. Having reliable and professional tools, such as that IRR calculator that enables you to see how much money a potential investment would generate is vital. If you were to believe the data, then the calculator will show you that investing in automation will generate a positive ROI.
According to one study, 75% of businesses that purchased automation software saw a return in the first year. Just think about the profits you will generate overtime!
4. Relevant Emails Drive More Revenue
It shouldn’t come as a surprise: consumers are tired of generic messages and want personalized communication. Reports show that relevant emails drive up to 18 times more revenue than generic ones while personalized email can generate six times more revenue than broadcast messages.
With automation, you can use the data you’ve collected about your audience to personalize the message, tone, and timing of your emails and reap the benefits.
5. Email Automation Facilitates Lead Nurturing
Studies show that nurtured leads make purchases that are 47% higher than the ones made by prospects who moved down the sales funnel on their own. And, it makes perfect sense if you think about it: a nurtured lead has gained the right information about your brand and products, has been educated about your mission and values, and sees you as a valuable partner that can help them solve a problem they’re facing.
How does email automation fit into this equation?
That’s simple: you can set a series of automated emails to keep prospects engaged, informed, and curious until they are ready to buy.
Marketing is an ever-changing industry. Just when you feel like you are getting the ropes of the game, a new trend emerges, and you need to adapt. According to predictions of email marketing, automation is the future. If you want to remain relevant, then you need to keep up with the changes and ensure that your business is in tune.