Sam Makad is a business consultant. He helps small & medium enterprises to grow their businesses and overall ROI. You can follow Sam on Twitter, Facebook, and Linkedin.
When it comes to starting a business, choosing a great name for your company is a crucial first step towards building a memorable and profitable brand. It helps your brand stand out from the competition and make a good impact on your target audience.
A catchy business name is an important aspect of holding any business. Therefore, its development should be approached seriously, regardless of whether you are opening a new company that is just to gain a foothold in the market, or expanding the existing one.
The final result of professional branding has an appropriate look on all products of the company. But it is necessary to conduct a diligent work to achieve this.
1. Know your product goals "Who are you?"
When looking for unique company names, it goes without saying, you should describe what your firm or product is about and where you are going to draw energy from. Why do you do what you do? What goals do you want to achieve? Experience, trust, and passion should fuel your success, which will constantly endure attacks from competing companies.
Learn how to stand out and follow your inspiration. And this advice should be taken into account not only for individuals but for an entire company.
2. Create an Authentic Brand Story:
The history of the brand is necessary to ensure that customers trust you. This is the easiest way to the heart of any client, moreover, it is the longest one. If you can create a competent product history, then you will have a reputation that will attract buyers to you for years.
However, the facts about the brand name prove that others know you. This is a guarantee of success and profit. Few people will care about your sales or the number of products you produce. This is important, but it's not as interesting as a spectacular, memorable story of the firm name.
Everyone loves to listen to the stories. The more interesting the story, the stronger it will be remembered and cut into the memory of the client. The secret of each brand history is compliance with the rule: problem - solution - success.
You show what problem you have encountered, describe how you solved it, and display your result. For instance, you have to write an article, but the topic is complicated, you use Edu birdy, and your material is perfect, and readers are happy. Sounds easy, doesn't it?
3. Create Iconic Company Slogan:
The slogan has to be easy to remember. It is essential to have a creative company name because it’s easier to select the suitable slogan to the catchy names. The text must clearly convey to the audience what you want to say. A motto is a part of your brand.
The Journal of Business has published research, which revealed three signs of a successful slogan:creative phrase, clarity of the product message, describes the benefits to the buyer.
The study involved more than 500 people who were asked to name their favorite ones. 150 proprietary phrases were broken into small groups and offered to respondents to choose from.
They selected the following mottos:
"Melts in your mouth, not in your hand" (M & M's).
"The happiest place on the earth" (Disneyland).
"I’m loving it" (McDonald’s).
A top secret of the memorable name and slogan is to be brief and do not be afraid to use simple words. The best advertising campaigns consist of the simplest words. The main thing is simplicity!
4. Make Your Products Convenient for your Customers, not You:
You have to show people who you are and what you are. What is the purpose of your deal, what can it bring to others? Perhaps you are giving part of proceeds to charity. maybe you have the best quality products on the market, or you use innovative company name ideas. Whatever your highlight, do not forget to include it in your story.
5. Emphasize Your Brand Image among Competitors:
If people can develop, then brands also can. No matter how established the legend, the product may change with time. You should pay attention to the mood of clients and adjust to it. Think about what will make your brand unique. This can be a history of the foundation, values, and culture of the company name.
Stick to a single theme that shows the nature of your brand. Check also your style, at your site, blog, profiles in social networks. When all sections of the site are devoted to explaining one question, consumers will unambiguously understand the values of the company.
6. Build Customer Loyalty:
The main thing is your connection with people. Without it, you just cannot find out what exactly your clients want. Conduct events, conferences, seminars, use the system of friendly service, give them an opportunity to comment on your product, so they will feel themselves a part of your company.
Let clients write brand history, let them be a part of you, do not be afraid to involve them in the process of creating your name, let them be your inspires, friends and even assistants.
Branding is not something that is created overnight. It requires hours of research and years of consistent creative strategy.
7. Build Your Brand Archetype:
Creating a strong brand requires developing a strong brand personality and this is measured by how customers connect with you and whether or not they want to do business with you. Successful brands have a strong sense of recognition, one that reflects the hopes and desires of their customers. Brand Archetypes plays a vital role while understanding your brand personality.
But being a small business finding your voice can be difficult and expensive. If you can identify the archetypes that you are trying to reach, and maximize the same traits in your business, you'll be streets ahead of your competition. Identifying your brand archetype will save you time and money and connect you instantly to your audience.
8. Realize the Danger Zones
With so many trademarks out there, the privilege to use almost any particular English word is becoming slender. The common danger zones are:
- Single English words
- Power words -- like force, united, omni, icon
- Symbolic words - like bridge, spring, sage, rocket
But if use one stand-alone word is prohibited, combination of these words into something original is still possible. Types of names that are affectionate towards powerful brands have included:
- Transmutations -- Zappos, Zumba
- This and that -- Haute and Bold, Crate & Barrel
- Compounds -- SnapChat, WordPress
- Visual Story -- Ice Mountain, Red Bull
- Blends -- Groupon, Instagram
After making sure compounds and transmutations are great, you need to make sure your name should follow the below mentioned guidelines:
- Name should be easy enough to spell and roll off the tongue rather than getting twisted.
- Easy to hear so that consumers can quickly recognize you and tap on Google to find you.
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