Living with the tides of technology, businesses look for new ways of strategizing their content and products to be marketable. The help of various search engines makes enterprises accessible to customers.
Now that technology is more advanced, typing in keywords seems like a hassle for users. Wearables, smartphones, and laptops integrated the use of voice search for queries. In a rapid turn of events, artificial intelligence assists you through voice commands.
How It Impacts Your Business
Almost every person on this planet is connected to the Internet. In a recent statement released by Google’s CEO, about 20% of the queries are done through voice searches. This number is continuously on the rise as a lot of people discover the ease of saying something rather than typing a few words on their phone.
What’s even more fascinating is the fact that a lot of artificial intelligence and assistants are voice-activated. Some of them include Siri, Cortana, Viv, Google Home, Amazon’s Alexa, and Google’s Voice Search. A lot of devices being developed now integrates voice commands for the users’ delights. Thus, your website needs to adapt and ready for this massive change.
It is also essential to know that searching through text tends to eliminate certain words while voice search is complete. This will push SEO managers to change their strategies so that your website appears on the top of a search engine’s list of results. For viability, the use of long-tail keywords is recommended.
Regarding content quality, one research pointed out that in 10,000 voice searches recorded, contents written with 9th-grade readability are preferred. This would mean that technicality is disregarded.
Optimizing Your Website for Voice Search
Seeing that there’s a lot of factors that ride on your company’s adaptability for change , here are five ways you can do to optimize your website for the rising trend of voice search.
1. Get Listed as a Local Business
Wearable technology and smartphones have a limiting display compared to computer units. If you want your website to appear at the top of a search engine’s result listings, you need to get listed as a local business.
The integration of location services (of a smartphone or a wearable tech) will consider the factor that your query is locally intent. You can also utilize a web data analytics tool to see what device your visitors used to view a page.
2. Elevate Your Page/Website’s Loading Speed
Did you know that Google Home and Google Voice Search favors pages/websites with fast loading speed? Also, this information is not just limited to voice searches.
The same goes for text queries. You can use Google’s tool called PageSpeed Insights to monitor your page’s loading speed. You can also follow these tips for minimum loading speed.
- Optimize graphic content and images.
3. Combination of Long Form and Short Form Content
Of course, you need quality and relevant content to attract and engage with your audience and potential clients. Content that will answer and help your customers make their decisions and even drive your sales force upward.
Statistics warrant that websites with long-form content (2000 words or more) have been ranked at the top of various search engines. However, you don’t need to bombard your website with just long-form content. You have to throw in short-form content that will provide quick answers for your audience.
4. Increasing Social Media Presence
Today’s businesses know how social media avenues impact their operations. One way of optimizing your website for voice search is through an increased engagement on social media avenues like Twitter, Instagram, and Facebook.
You can increase brand visibility through images and graphic designs and redirect them to your website for more details. Also, notice how social media pages with significant following appears on top of a search engine’s results.
5. Utilizing Structured Data Markup
If you are an SEO manager, chances are you have heard about structured data markup. However, if you don’t have any idea, we’ll sum it up for you. Structured Data Markup is information that is helpful for a visitor’s query.
For example, say a question runs like the “cheapest hotel in San Francisco.” Aside from just indicating a hotel’s name, a structured data markup would also note opening and closing hours, address and other details provided.
The advancement of technology may seem like a daunting task for businesses everywhere that rely on it for sales drive and profitable operations. However, when its application and adaptation are efficient and effective, your customers will continue to pour in, and loyalty will follow.
Meggie is a marketing expert and a data junkie with more than six years of experience in the field. Aside from being a marketing nerd, she loves taking her life to the extreme with bungee jumping and skydiving when she feels some freedom.