Video Marketing for Today’s Consumer: The Power of Brand Storytelling
Curious how short-form video storytelling can enhance your branding. Learn the power power of short-form video marketing with examples.
Branding
Boosting Brand Loyalty with Promotional Products
Promotional products give brands a way to make connections with their audience. Amplifying your marketing campaigns with gifting will boost the perception of and loyalty to your brand.
Gift Basket Ideas for Partners, Clients, and Employees - Memorable, Useful, Practical
Find out about what it takes to make an amazing gift basket that’s personalized to suit business contacts, team members and even special people in your life.
5 Strategies to Define Your Brand Personality (+ Examples)
Check out this post for proven strategies to define your brand personality that connects and drives loyalty, building a memorable customer journey.
Streamlining Brand Promotion With Webflow’s Marketing Capabilities
In the world of Webflow, brand promotion is an exciting journey. It not only represents a necessity but also sets your brand apart from the competition. Webflow makes this a reality. In this article, we explore how Webflow's innovative marketing features can simplify your brand's market
Brand Story vs. Brand Logo: Their Priority & Importance
People may purchase your products or services because they are looking for solutions to their problems. However, they end up staying and choosing not to switch to alternatives only if you successfully establish a strong emotional connection with them. This is the power of branding, as it helps you foster
5 Ways How Bad Data Can Impact Brand Equity
The equity of a business brand is an essential aspect that plays a significant role in the success of a business. On most occasions, business stakeholders find it difficult to balance short-term revenue investments and the long-term building of brand equity. The invention of marketing analytics and big data has
How To Build A Community Around Your Brand?
Everyone wants to feel like they're a part of something. When people feel like they belong to a community, they tend to be happier, more receptive, and more optimistic about the future. We all flock to groups that share similar interests and goals; it's in our
How Service Disruptions Affect Your Brand?
Every business owner tries their hardest to establish a good name. It takes years of effort to achieve this. You would invest a lot of money and plan for your brand's success so people can positively imprint your brand on their minds. But sometimes, a single service disruption
Power Of Brand Purpose: Why It Counts More Than Ever In 2024
The tides of modern business are shifting. These days, when consumers look for a business to fulfill their requirements - a product or a service - they genuinely care about this brand's impact on the world around them. Therefore, if you want to take your business to the
Virtual Swag Boxes That Make Your Attendees Say WOW!
It's a sign of the (pandemic) times; in-person conferences and trade shows are becoming less common—and virtual events and webinars are often replacing them. And while it's true that these digital events lack some of that "human" element that can't be
How to sell more in holiday season : Learn from branding expert Deb
Today my guest is Deb Gabor. Gabor is an author, speaker and the CEO of Sol Marketing and has introduced a revolutionary brand strategy for organizations ranging from international household names like Allrecipes, Dell, Microsoft, NBC Universal, NPR, NTT Data,
Top 8 Advantages of Using PDF Converter for Your Digital Business
More than 330 million people worldwide make use of PDF files on a day-to-day basis. PDF is a file format that has emerged as ubiquitous in modern business operations. Heavily used as they are, PDF files are notorious for being rigid to editing and flexible usage. Businesses often need to
The Power of Trust in Brand Marketing
In recent times many businesses around the globe have been challenged in a variety of ways. Many are now searching for ways to strengthen their brands so they can survive through the difficult times, and thrive when they break through to the other side. Trust is the foundation on which
Brand Marketing Tips: How to Build a Brand in 2024 [Checklist]
Brand marketing is a way to promote your brand by selling it the same way an advertiser would sell a product or service. Essentially, brand marketing tells a story about your company through symbolism, words, and images. This brand information “package” is then set before the customer to help them
Why Employer Branding Is Pivotal for Organizations
When we hear the term “branding”, most of us probably think about the marketing aspect: things like logos, taglines, brand messaging, and how a company is perceived by customers. But as technology continues to advance, more and more companies are focusing on improving their employer branding. Still in doubt whether