In this article, I am going to review all the features individually, BuzzSumo Software as a whole, how it helps in strategizing content marketing and if it’s a value for your money or not.
In the era of content marketing, it is essential to pay attention to content analysis, trends, and reader feedback and calculate the ROI.
BuzzSumo is one such software that can help you bring out the “A-game” of your content. It is a one-stop solution for all content-related research and social media analysis and also helps you explore trends.
In this article, we will review all the features individually, BuzzSumo Software as a whole, how it helps in strategizing content marketing and whether it’s worth your money.
Take a look at their features and how to use them efficiently.
BuzzSumo is a content analysis and marketing software That additionally offers a feature to monitor your brand reputation and its mentions on the Internet.
This feature is easy to access as well.
All you need to do is enter the following details: Role, website, and name of the company.
And Bam! You are done.
Every time your brand gets mentioned positively or negatively, you will be notified immediately.
This helps in handling every type of publicity.
We have discussed in detail how brand monitoring works in the “Monitor Your Brand” part.
Producing evergreen content that people love to read over and over again is not easy. You will have to dig a little deeper to understand what’s trending and what people love to read.
BuzzSumo Research Content helps you create content loved by content marketers & readers. Here’s how you can use the Research Content feature:
It is divided into many different functions, and every function is worth using and helps you generate great ideas.
It is very simple, and anyone can understand this part. Just enter the keyword in the search bar and click “Search.”
The results will be sorted according to the “Total Engagements,” which is their default setting and is also the most useful.
What’s more attractive about BuzzSumo is its detailed filter, which helps you dig as deep as you want.
You can filter the results by date, content type, language, word count & country!
You can also save this search result by clicking on the “Save Search” option. These saved searches are in the “Projects” tab.
This feature comes in very handy for news/media companies or any company that writes about current affairs.
Writing about trending topics helps companies gain traction and visibility and increases their social media followers. People love to hear what you and your company stand for.
You can also filter out the news using their time and language filters. Depending on your requirements, you can sort the content into “Trending Now” or “Most Engagements.”
They have categories like countries, sports, everything, business, and much more. You can jump right into the category related to your business.
If you are a content marketer or creator, this is the feature you will use most.
This helps you calculate the ROI of the money and efforts spent on content creation, distribution, and marketing.
This feature is one of my favorites and is very easy to use.
Just type in your brand name or website and you will be provided with all the content you have published, the engagements on each article, average engagement by networks, content type & much more.
It also helps you understand your audience or readers by pulling out data like total engagements by day published, average engagement by content length and top pieces of content.
BuzzSumo not only helps create an idea but also helps calculate the results.
When you are done analyzing your content and its engagement, you might want to look at what your competitors are doing with content.
BuzzSumo also offers the feature of “Domain Comparisons” because it's always essential to keep an eye on your competition.
Backlinks are the backbone of any good content and without analyzing this part of content marketing it’s all useless.
BuzzSumo is considered one of the best software for content marketing and social media analysis because it is well thought out and provides all-around software with every feature one could ask for.
To work the backlink feature, just type in the URL and hit search.
You will the most shared backlinks sorted by “Total engagements.” You can easily see the backlink metrics like Domain Links & External Links.
Question analyzer helps you understand the queries your customers or readers might have.
BuzzSumo’s question analyzer pulls out every question about the keyword you will put in the search bar.
You can search for questions regarding your product, brand, services and much more.
Facebook Analyzer is their new add-on which works only when your Facebook account is connected with BuzzSumo.
Earlier, we mentioned that it is essential that your social media is connected or authenticated in BuzzSumo, and this feature is the reason why.
You can analyze your brand’s social signals on Facebook, or you can analyze your Facebook pages as well.
Content Search feature of BuzzSumo software is an all-star performer. We didn’t find the need to add more apps or software to our content stack.
It satisfied every content requires an individual or a company as a whole can have.
While content marketing has been an essential part of everyone’s marketing for many years, Influencer marketing has also been making its way for a few years.
And you guessed it right! BuzzSumo comes with features that will enable you to find and approach influencers in any field you want.
BuzzSumo’s Find Influencers feature contains two parts.
One where you can search for influencers that have the same audience as your targeted audience.
The second part is related to finding the authors who have written top-notch content related to your industry and have them write for you.
You can search influencers by bios or you can search the most content shared.
You have to type in the particular skill that you want your influencer to have in the “Search Bio” section. Search Bios confused us and can confuse anyone using BuzzSumo for the first time.
And with the content shared part, you just have to type in the industry or related keywords.
In the search results, you will come across influencers with their twitter accounts and the links they have shared.
You can also save the influencer to reach out at a later stage.
Search Influencers feature also comes with advanced filters like the type of influencers, country, and instagram filter.
You can see from the image above that BuzzSumo’s Top Authors feature is very clean and easily navigable.
Just enter the keyword and you will have the list of top authors, their total engagement, their content and much more.
You can easily export this list into a simple CSV and carry on your outreach process immediately.
Talk about the time saved.
The outreach list is an additional feature that compliments the main features.
You can create a list of influencers by saving them different lists and then use the same to reach out to them.
As soon as you create an account on BuzzSumo, you are directed to a page where you must input your brand information for monitoring purposes, as we discussed in the beginning.
And in this section, we will discuss in detail about what you will get in detail when it comes to brand monitoring.
BuzzSumo shows the daily, weekly and monthly mentions of your brand, which is graphically represented for better understanding.
And it also shows the published content and the brand mentions in any article or blog whatsoever.
This helps you get first-hand information about your positive and negative mentions and gives you time to give a proper response.
BuzzSumo Alerts feature is very user-friendly, and they have put a lot of thought into this.
When you click on the “Create Alert” button on the left-hand side, you will be presented with different choices of alert types, as mentioned below:
You can choose any of the above and then the alert is created after following certain steps further where they ask in detail the type of alert you want which includes queries like minimum engagement, results “must contain” or results “must not contain” and much more advanced filters.
This helps them deliver the exact alerts one is looking for.
BuzzSumo offers 4 different plans which is custom tailored to needs of individuals, small business & enterprises.
The pricing mentioned below is according to their yearly packages.
And if you are a blogger or freelancer working on your own and have a little or tight budget then BuzzSumo have something for you as well.
BuzzSumo is a must-have tool in your social media and content tool stack.
From content analysis to finding trending content, from finding influencers to finding out their contact details, BuzzSumo has everything to meet the needs of a content or influencer marketer.
Moreover, BuzzSumo gets updated more often than not. They try to cover every bit of social media they can and recently they have introduced “Reddit Analyzer” which helps you tap this untapped social media platform.
In conclusion, we give a big shout out to BuzzSumo for its unique and multilateral functions.
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Sawaram Suthar (Sam) is a Founding Director at Middleware. He has extensive experience in marketing, team building and operations. He is often seen working on various GTM practices and implementing the best ones to generate more demand. He has also founded a digital marketing blog - TheNextScoop.
