How to Build a Successful Business Website with WordPress Latest Trends?

How to Build a Successful Business Website with WordPress Latest Trends?

WordPress is a content management system that allows you to host and build high-quality website easily and drive the potential audience. It contains plugin architecture and a template system, so you can customize any website to fit your business, blog, portfolio, or online store.

The web development technologies evolve by leaps and bounds as enterprises tend to come up with corporate websites. But then, even a unique-looking and visually appealing website can also seem outdated after some time in absence of the latest trends.

If you do not update your business website regularly, chances are high that you may lose web traffic over the period. Here, technology lends a helping hand, and if you own a WordPress site, the WordPress development company can assist you. 

All you need to select the right WordPress web development company to keep your corporate website trendy. Though the selection of the right web development partner is a bit difficult, once you find one, you can get amazing and customized web solutions. Let’s go through the latest trends of WordPress in redesigning your existing website and make it successful. These trends are also capable of making your new website popular in a short time.   

Latest Trends in WordPress Platform

1. Single Page Websites

What is the secret sauce of a successful business website? The answer is- simplicity. Modern companies tend to keep their corporates websites with simple layouts. Many enterprises tend to hire WordPress web developers for developing user-friendly websites with easy and straightforward navigation. 

In such attempts, a single-page website can remain handy for companies and individuals to deal with a single product. Single-page websites are engaging and appealing. Most importantly, these websites are excellent to convey the message or product description in a storytelling way. It is capable of keeping visitors for a long time on your website. Also, it can save their valuable time, so that they just like to visit your website time and again.  

2. Responsiveness

Do you remember Mobilegeddon? Google rolled out a search engine update back in April 2015 that mentioned that mobile-friendly web pages will get a priority in mobile-based search results. This update has compelled website owners to keep their websites responsive to get a higher ranking on Google search pages. This trend is here to stay because the number of mobile users keeps on increasing with time, and more people tend to search for services or products on mobile devices.

Though desktops and laptops are still big sources of online traffic, it is fair to mention that mobiles smartly replace them. Therefore, it is necessary for your website that the mobile responsive feature is integrated into it. In other words, your website should be easily accessible in smartphones. What’s more, the website should have thumb-friendly navigation on mobile devices because people prefer to use the right thumb more often to hold and work on mobile phones. 

3. Parallax Scrolling

This is a popular trend for some time and it will remain the same in the future. It is because mobile-friendly websites can avail the advantage of parallax scrolling. Also, single-page sites can take benefits of this trend in the full swing. Parallax Scrolling can create a lasting impression on visitors, especially in single-page websites. 

Another benefit of parallax scrolling is this trend can boost customer engagement and you can easily reduce the bounce rate of your website. Simply put, this trend can make your website user-friendly by all means. 

4. Sticky Elements

When it comes to engagement, popups and notifications play a vital role. Pop-ups can efficiently serve the visitors on the website. However, it is noted that visitors get irritated with the excessive use of pop-ups. It is also possible that irritated visitors may switch to other websites. In such a situation, website designers count on sticky elements. It is a smart and effective way to replace annoying pop-ups. 

Usually, sticky elements are positioned at either the top or bottom of the web page. These elements can convey a clear message to the visitors without irritating them. Sticky elements is one of the most useful web development trends of 2019, and we can expect that it will remain the same in the future. 

5. Videos 

Video content is necessary to make your website popular among people. The addition of engaging videos along with catchy content can make your website successful in attracting more web traffic. This trend is gaining ground swiftly across the world as companies tend to put videos in different contexts to make any aspect more user-friendly. Videos can be readily shared on various social media platforms.

It can boost the ranking of your website. The WordPress web development company can integrate this feature with the help of plugins. Users can also spread the word about your website through sharing videos on their social media accounts.

Apart from animation or graphical representation, the addition of videos can become a game-changer for your business websites. You can add informative, entertaining, and explanatory videos to serve different objectives. Even header and background are also good ‘locations’ for posting videos. In the coming years, video content will keep the websites more interesting for visitors.   

6. Vector Design

This is an evergreen concept, and website designers use it for some time. It has multiple benefits. One, it is innovative and more inspiring that traditional stock photos implementation. Two, websites with vector design can showcase the developer’s efforts and uniqueness of your website.

Actually, the implementation of stock photos is not a big deal as they are readily available. But, implementing vector illustrations or vector design is completely different and difficult task. Appealing vector illustrations are hard to find and integrate into the website. 

Also, at times, you need to purchase vector designs from different marketplaces. You can also hire vector designers for your company’s website. It is an interesting trend to watch out for in the coming time.  

Concluding Lines

WordPress is one of the most popular content management systems that manage whopping 75,000,000 websites in the world. This is a preferred platform for developing a high-quality website that can attract people.

But you need to focus on the audience’s needs before developing a business website. Apart from this, you have to follow the latest trends in WordPress. The WordPress web development company can help you integrate popular trends and you can improve both sales and ROI

Robert jackson is a content cum digital marketer at Solution Analyst, a leading mobile app development company. He is an avid reader and likes to remain updated for technological advancements in the domains of web, mobility, IoT, and emerging technologies. His articles are informative and interesting at the same time as he expresses insightful thoughts clearly.

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