Sawaram Suthar is CMO at Acquire, and also a founder of Jagat Media, a digital marketing agency. A digital marketing consultant, he has experience in things including branding, promotions and page optimization, along with research and strategy. He has an MBA from the University of Pune. Anyone can find him on @sawarams.
Many business owners noticed that ranking in mobile search result has changed after rolling out new mobile friendly algorithm on 21st April. Did you check how your ranking gets affected? If yes, then have you made plans to overcome with this updates? You must, no option. You might have noticed how URLs, contents and links are displayed in mobile device after updates on the mobile friendly tag in search earlier this year. And then sites those are optimized are seeing more visibility in the search result.
As per Expert Danny Sullivan, half (approx. 50%) of all searches done on Google are coming through mobile devices. This statics continue to grow, as more folks transition to spending more and more time on smartphones. So making your website mobile-friendly are not only the best option but worthwhile effort and it will push your sites ahead of your competition. As more people use mobile devices to access the internet, our algorithms have to adapt to these usage patterns. Especially people access your website on mobile for three reasons: to save time, to connect with others easily and to not waste time. While creating a mobile website try to give them easy and quick access, put content strategically with proper font and alignments, put your contact information front and center, give them easy menu, links and directions and other feature so that they stay on your site for as long as they want to stay.
What is mobile friendly update? Let’s discuss
In this update, Google is trying to boost the ranking of mobile-friendly web pages on mobile search results. The webpage that includes features like easily accessible, high-quality, readable content, readable text and image without tapping or zooming, tap targets are spaced appropriately, and the page avoids unplayable content or horizontal scrolling will get higher ranking in mobile search result. This update called “Mobilegeddon”.
How and where this mobile friendly updates valid?
- It affects only search rankings on mobile devices
- It affects search results in all languages globally
- It applies to individual pages, not entire websites
More query about how and where it affects or boost, check FAQ. And also do read these five steps to a mobile-friendly website by Google.
Choose best Company to develop mobile website and mobile apps
Companies like Just Total Tech, LMS, Fueled not only help you to build a mobile-friendly website but also built awesome mobile apps to enhance your business in mobile search. You can also use a certain online platform like Dudamobile, mobile-friendly.ie, etc.
Strategy to follow while building mobile friendly website
There are plenty of things we need to consider while creating mobile friendly website, some of them are stated by various experts. Even Google has created guideline on how to get started with mobile friendly website but that is not sufficient, that is why earlier we have posted some surefire strategy need to consider while creating mobile website that will definitely help developer and business owner to create website and that can win ranking on mobile search result.
If you’re worried about your website, Google has a "Mobile-Friendly" test page in its developer section. Just type in the URL and see if it passes.
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