Automated emails are behavior-driven emails sent in response to the customer's actions. They enable marketers to personalize communication with the customers and promote products when a person is most likely to respond.
An Exploration of the Future of Content Marketing With GPT-3 Artificial intelligence has reached new heights and doesn’t show signs of stopping anytime soon. It has penetrated every walk of life and influences us in ways we’re often unaware of. As we’re studying it, in a way,
Emails that are “triggered” by a prospect’s actions are great for converting leads. But are they better than batch emails? Email is still an extremely valuable marketing tool in 2021. In fact, 81% of SMBs rely on email alone as their primary channel for acquiring new customers and 80%
Videos have been the latest fad in the 21st century. Businesses around the globe are grappling with the increased competition surrounding the industry and video content marketing has certainly opened up doors to innovative techniques that are in line with result-oriented market practices. There is a lot of heresy about
There is a lot of hype as to how much money you can earn by running an eCommerce business. In a way it’s true, you can earn lots of revenue through an eCommerce store. But the major challenge here is Profitability, especially for new stores and stores that initiated
In the world of digital marketing, a new trend is constantly being touted as the silver bullet that businesses have been waiting for. It's often not long thereafter before marketers and business leaders recognize it for what it is: a passing fad. Yet, in the midst of these
Email is an important way of business communication that is fast, cheap, affordable, and reproducible. Email is a requirement for businesses as it is one of the most effective means of transmitting all types of electronic data. On the other hand, most malware found on infected networks comes through email
Do you know why leading companies have gained the top position in the market? They put a lot of time and effort into collecting the data to help improve their productivity, effectiveness, and, ultimately, their business growth. It is the essential way to get success in the present market. The
So, you’ve set up your online stores, secured several reputable dropshipping suppliers, and read a bazillion guides on how to start a dropshipping business or perhaps even an article on what dropshipping is. You’re a fully-fledged drop shipper – congrats! But, ah… where are the orders? Well, that’s
Creating a white paper template is a difficult task, but it can prove to be a fantastic way to represent you as an expert in your field. Writing a white paper is more of an art than a science. If you are writing a white paper for the very first
There is no doubt that you need to focus on video marketing to get the desired rate of return from your marketing campaigns. The rise of the demand for videos has even modified the way we publish blogs these days, as dull text blogs are not enough to spark engagement
Live social video has emerged as a major growth channel for businesses. Statistics show that people spend between 10 and 20 times longer watching live video than on-demand video. What’s more, 80% say they’d rather watch a brand’s live video than read a blog post. The businesses
Driving your business or brand is usually high on the priority list for goals. Essentially, you want to maximize your impact and increase sales for your product or service in an optimized form. Many businesses have adapted A/B Testing tools to help them determine the best way to do
2020 took the world by storm when people were forced to change the way they lived, worked, and shopped. Suddenly, retail stores turned to e-commerce, face masks were the hottest commodity, and organizations switched to hybrid work models. Education, grocery, and healthcare markets boomed, and non-essential businesses were obliterated. Marketers
Cyberattacks have been rising in frequency and scale for a few years now. We saw a sharp jump since the start of the notorious pandemic. With data security in more danger than ever, it’s no surprise that more and more companies are turning to artificial intelligence in the hope
When you’re targeting everyone, you’re selling to nobody. That’s why you need marketing segmentation — dividing customers into groups with similar interests and desires. Brands like 1800Flowers.com and Gymshark have been using marketing segmentation for years and reap its benefits. In 2017, 1800Flowers.com used segmentation to
