Creating a white paper template is a difficult task, but it can prove to be a fantastic way to represent you as an expert in your field. Writing a white paper is more of an art than a science. If you are writing a white paper for the very first
There is no doubt that you need to focus on video marketing to get the desired rate of return from your marketing campaigns. The rise of the demand for videos has even modified the way we publish blogs these days, as dull text blogs are not enough to spark engagement
Live social video has emerged as a major growth channel for businesses. Statistics show that people spend between 10 and 20 times longer watching live video than on-demand video. What’s more, 80% say they’d rather watch a brand’s live video than read a blog post. The
Driving your business or brand is usually high on the priority list for goals. Essentially, you want to maximize your impact and increase sales for your product or service in an optimized form. Many businesses have adapted A/B Testing tools to help them determine the best way to do
2020 took the world by storm when people were forced to change the way they lived, worked, and shopped. Suddenly, retail stores turned to e-commerce, face masks were the hottest commodity, and organizations switched to hybrid work models. Education, grocery, and healthcare markets boomed, and non-essential businesses were
Cyberattacks have been rising in frequency and scale for a few years now. We saw a sharp jump since the start of the notorious pandemic. With data security in more danger than ever, it’s no surprise that more and more companies are turning to artificial intelligence in the hope
When you’re targeting everyone, you’re selling to nobody. That’s why you need marketing segmentation — dividing customers into groups with similar interests and desires. Brands like 1800Flowers.com and Gymshark have been using marketing segmentation for years and reap its benefits. In 2017, 1800Flowers.com used segmentation to
In today’s world of smartphones, social media, and countless advances in modern technology, running a digital marketing agency can be a rather profitable business venture. Not only that thanks to the accessibility of the internet we have everything in the palm of our hand, but also the number of
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Speak to any existing copywriter, and they’ll tell you one thing. Copywriting is not as easy as it sounds. Over half of all readers lose interest in any webpage in 15 seconds. Those could’ve been paying customers — good money, dropped into the abyss. Gone for good. Needless to
Keeping your virtual employees engaged is a top priority. Most companies were forced to embrace remote working at least to some extent, and while some have found it effective, others have faced many challenges with trying to keep employees engaged and happy. The hard truth is that working remotely will
In January 2022, the number of mobile users stood at 7.26 billion, which makes up 90.0% of the world population. Additionally, social media users have grown by more than 13% over the last year. So social distancing obviously has played its part in that one. As mobile users
Data is one of the most sensitive assets in every organization. The rate at which information increases is almost exponential, attracting several agencies to set up laws and regulations to govern how such data should be collected, stored, used, and even transferred from one party to another. We've
Operating a business comes with expenses. Most entrepreneurs don’t have that kind of money sitting around ready for use. As such, they must decide how they’re going to finance their operations. They can tighten up their personal and professional finances to free up cash, host a fundraising event,
If there’s one thing this past year has taught us, it’s that life can be unpredictable and behaviours can adapt and change very quickly when they need to. The COVID-19 pandemic turned the globe upside down in 2020, with nationwide lockdowns forcing many shops and businesses to
You probably know the importance of having a credible website, but building one isn’t easy. Without any design or coding skills, you won’t know where to start. Fortunately, with today’s advancement in technology, you don’t need a specific set of skills in website designing. The only
These days, it is very important to design an outstanding website that would help you stand apart from the rest and stay way in front of your competitors, and the simple free website builders where everything is decided for you just aren’t going to cut it. When designing a
