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Ronak Meghani

Top 5 Customer Retention Strategies For eCommerce

Top 5 Customer Retention Strategies For eCommerce

In the last 5 years, the cost of customer acquisition has more than doubled, according to research done by Hubspot. With acquisition costs skyrocketing, a common mistake made by marketers is to overlook customer retention, which is a key aspect in assessing the lifetime value of a customer. Customer retention