A creative and passionate eCommerce Strategist with over 8 years of experience in providing IT solutions across various industries. Ronak Meghani, the Co-Founder of href="https://magnetoitsolutions.com/">Magneto IT Solutions., a full service of eCommerce Development in the USA, UK, and India. Ronak is closely working with e-Commerce ventures since 2009 and He has helped 200+ brands for building / improving their online ventures in the area of UI/ UX, Development, Launching, Revenue Enhancement, Marketing strategy and much more and 90% stores are generating very good revenue.
Chatbots can work wonders for your eCommerce business, especially when you have a staff shortage. This write-up discusses how an eCommerce chatbot lets you win high holiday sales.
A lot of hype around Chatbot exists in the market. Almost all leading global brands have adopted it, and the rest are in the queue. Over a dozen Chatbot providers are on the way to lure enterprises, SMBs, and even startups to invest in Chatbot integration.
Ecommerce businesses have grabbed a big chunk of the Chatbot market with great adoption and apparent success. For instance,
- ‘1-800-Flowers’ have experienced a 70% rise in new orders after Chatbot integration.
- Nitro Café has witnessed a 20% increase in sales & revenue with a customized Chatbot.
- Sun’s Soccer has reported 43% of CTR with Chatbot subscribers only.
- FB Messenger Chatbot has increased 300% of orders for Asos.
I don’t want you to mess up with the technicality involved in integrating Chatbot products during eCommerce development or an existing online storefront.
For instance, Facebook offers easy-to-integrate Chatbot APIs for a range of leading ecommerce platforms such as Shopify, Magento, WooCommerce and a lot more.
Therefore, I attempt to illustrate some useful ways to apply Chatbot in your ecommerce and increase sales during the holiday season.
1. How to Drive Customer Acquisition via Chatbot
Social media integrated Chatbot like Facebook Messenger helps you acquire customers thanks to its innovative offerings.
- Chat Bubbles have a universal appearance and are available in either compact form or full design.
- The product page button is an addition to the chat bubble and can customize in shapes, sizes, and CTA to be fitted in page contexts.
- Send message button on the fold location help businesses establish quick communications with followers.
- Ads to Bots setting helps businesses to start conversations with the Facebook users who hit the ads. It saves users from going to the landing page and passing through a sales funnel. Holiday shoppers love such approaches a lot.
A significant benefit of social media native or integrated Chatbots is the user data available instantly to the business as soon as a user begins any conversation through Chatbot. It eliminates form filling to get registration with a business or make a payment. It is because business access is under the curtain from the user's Facebook account.
2. How to Incentivize Sales
During the holiday season, digital vouchers, coupons, and gift cards have magnetic impacts to bring huge traffic and result in high sales. Smart devices have eased the buying or gifting of such digital incentives for businesses as well as individual shoppers. Therefore, recent holidays have recorded the highest sales through gift cards.
Fortunately, Chatbots can recognize, redeem, and convert such digital incentives into sales.
- A chatbot can help businesses offer incentives through bubbles, buttons, or ads while a user clicks.
- A chatbot can immediately deliver coupon codes or engage users through questions or fun stuff.
- When Chatbot delivers a digital coupon code to a stranger, it immediately captures the user data in the back end and starts following it to know where the user redeems it.
- For repeat users, Chatbot brings highly personalized content and takes approaches to turn shoppers into loyal customers listed in the loyalty program.
3. How to Offer Complete Personalization
Everyone on the planet loves personal approaches. Greet people with their actual names, learn their preferences and modify your offers accordingly. Check their behavior on your ecommerce store and assist them in hitting their goals quickly and with delightful experiences.
Smart bots are capable of delivering everything you need to provide personalized experiences. Artificial Intelligence helps Chatbots to capture data of users in the background. Take the help of analytics and based on analysis, treats the users. The most interesting thing is that almost all ecommerce websites are mobile-friendly today, and Chatbot can offer consistent experiences across devices.
Suppose you have created business pages or entities on various visual social media like Facebook, Instagram, and Pinterest. In that case, you can integrate those pages with your messenger bot and convert comments on your social media posts into chat conversations. It helps in the quick acquisition and excellent personalization experiences.
Another tool for user acquisition and engagement is offering quizzes in Chatbot. Quizzes offer interactive, engaging, and fun experiences for messengers. It enables businesses to capture user data and implement suitable customer acquisition and conversion experiences.
4. How to Optimize Decisions & Drive Conversions
Indeed, we cannot read the mind of shoppers through indirect methods like obtaining their personal and location data. The best way is to ask them about their choices, preferences, and products.
Chatbot offers a valuable opportunity to come directly into contact with prospective customers. We have described various ways to reach brand consumers and engage them in fruitful conversations.
Prolonged engagements enable Chatbot to know the shoppers closely and offer bespoke suggestions to influence buying decisions. Another interesting aspect of a smart messenger bot is its capacity to provide a comprehensive guide and real-time assistance while shopping. It helps the business to close the deal quickly.
The latest trends reveal an innovative approach to help shoppers through Chatbot, which is the implementation of a ‘Quiz-style’ product finder. Through a series of questions, you can help shoppers to reach the targeted product without messing up with traditional or advanced search navigations.
We know the shopping cart abandonment phenomenon is a headache for every ecommerce merchant. Email recovery techniques only get 10% of shoppers back, while Chatbot has a three- to four-time recovery rate.
5. How to Tap Existing Customers
When a one-time shopper or repeat customer enters the ecommerce site and completes a buying journey, various types of messages need to deliver them. For instance, welcome greetings, product availability, option introduction, collection intro, order confirmation, shipping updates, shipping status, and delivery messages are common in an ecommerce business.
Email is a traditional route, while Chatbot is the modern approach to deliver such transactional messages. Similarly, if delivered through Chatbot after-sales services and offerings, you can win instant gratification from your shoppers and their loyalty.
One more benefit of the smart messenger is it offers various incentives and loyalty programs throughout the product lifecycle. You can ask your customer for maintenance, reorder, and ask for to be referrals for your products and offer them referral program-related incentives through Chatbot.
You can collect customer feedback, testimonials, product usage story, and reviews through Chatbot in a completely natural way. You can capture positive content from such conversations and upload on your site directly or take screenshots of messenger and upload it.
Finally, Chatbots can provide out-of-box user experiences such as delivering product information through multimedia content, including short to long videos, addressing the remorse of your shoppers, boosting buyers’ anticipations and driving sales.
A chatbot is the name of a smart messenger product, and similar other high-quality products available in the market, such as
Clare.AI is a modern virtual assistant for banking services through various instant messengers, including WhatsApp and WeChat.
Acquire Chatbot - It is a next-generation AI-based customer support bot that provides customers with a seamless experience and reduces churn rate.
NanoRep – It is a customer service bot to guide shoppers and leads to more conversions.
Botsify – It lets you customize the template through the drag-and-drop interface.
Morph.ai – It works seamlessly across the web and mobile applications.
With this in-depth dive into the world of Chatbot and knowledge of its ability to boost ecommerce sales, you can think of integration and customization of an AI-powered Chatbot to your e-commerce.
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