Your company's website is an important part of your business. It provides online customers with a way to interact with your company. Whether your site is purely informational or whether you use it to sell products or services, it is essential that it is attractive, easy to navigate, and well-designed.
Don't make the mistake of thinking that you can get by with a subpar website. It is well worth investing time, effort, and money into developing a top-quality site that accurately reflects your business.
Whether you are designing a website from scratch or are interested in redesigning your existing site, there are three basic strategies to consider:
- Take on the work yourself
- Employ the services of a professional web design company
- Use templates to build a cookie-cutter site
Typically, the choice comes down to the amount of time and money you are willing to invest in the project. If you have never created a website before, all three of these choices can be a little bit intimidating.
If you have a relatively large budget, the best option is most likely to hire a design agency. This will allow you to get a completely customized site that helps your company present a professional online image.
If you want to save money or if you prefer to be in charge of everything yourself, designing your site on your own is another option. Keep in mind, however, that you will need to spend a lot of time learning about web design before you can create a site that is good enough for your business.
The third option, which relies on using templates for your site, is a good middle ground between hiring an agency or designing your site yourself. In essence, you take a professionally designed template and use it to fill in your company's information.
This option is easy and affordable, making it a good choice for just about any business. It allows you to enjoy the benefits of a professionally designed site without having to pay an exorbitant amount of money.
Templates also make the process go quickly, allowing you to get your site up and running in practically no time at all.
Here are exclusive website design tips to make your website more attractive as well as helps you to boost your business.
1. Elements Of Excellent Web Design
Even if you don't have a lot of experience working with website design, it isn't hard to recognize good web design when you see it. Whether you are going to be building your site from scratch or using templates, you should keep your eyes open for these four components of good design:
- A well-defined grid structure
- Intuitive navigation
- A professional design
- A mobile-friendly layout and features
The following website design tips delves deeper into each of these topics so that you can understand the critical role that they play in good design.
2. A Well-Defined Grid Structure
When you hear the term 'grid structure', it is simply referring to the way that the page itself is laid out. You can think of it as the underlying foundation of the site. In a way, it is the same basic concept as the rule of thirds in art or photography. When you get the grid structure right, the design comes together beautifully on its own. The website of the tech giant Apple is an excellent example of a site that is designed around a clean, uniform grid structure.
In order to see the underlying grid structure, all that you have to do is look at how the content of the website is spaced. Are the margins on each side of the page equal? Is each section of content proportional to the other sections on the page? How is the content spaced? Looking at these features can help you spot the underlying grid.
There are many different grid structures that you can choose from. Spend some time looking at professionally designed websites to try to identify which grid structure they use.
For instance, some sites have a basic four-column structure whereas others rely on a standard 12-unit structure. Getting the grid structure right can make a real difference in how attractive your website design is.
3. Intuitive Navigation
One of the best website design tips, as your visitors need to be able to easily find their way around your site. If someone lands on your webpage and can't figure out where to click to find the information they are looking for, they will simply leave and visit another site instead.
That is why your navigational structure needs to be one of your top priorities when designing a website. Start by coming up with an easy-to-understand navigational structure for your content.
Next, identify the steps that you want customers to take after they land on your site. Then, come up with a navigational system that will help them find the information that they need as quickly as possible.
You can see a great example of excellent navigation on the website of The New Yorker. The navigation bar is simple and easy to read. The site also uses the sticky navigation to make it easy for visitors to find whatever content they are looking for.
Make sure that the navigation of your website is accessible not only through desktop and laptop computers but also through mobile devices. It is extremely important to make sure that mobile users can access your content just as easily as people who are using traditional computers.
Ask any Houston SEO company and they will tell you that having a mobile-friendly website is essential if you want your site to appear at the top of the search results.
4. Maintain Consistent Branding
The design of your website should be consistent with your company's branding. When someone lands on your site, they should instantly recognize that it belongs to your business.
Consistency is important when you are working on building your brand. That means using the same color scheme and logo that you use for your other publications or signage. If your company uses special fonts, consider adding them to your website design as well to reinforce your brand.
Of course, you should avoid making any design decisions that could interfere with the readability of your content. The most important thing is to make sure that customers can read your pages. Then, you can take steps to make sure that your design is well branded.
What it really boils down to is that you need to keep your customers happy. If your visitors don't have a good experience, they are extremely likely to leave.
Even worse, they probably won't come back again. That is why it is so important to make the overall user experience your top priority when designing your site.
To see an excellent example of branding in action, look no further than the Y-7 Yoga website. Their yoga studios are lit by candles and use mantras that are inspired by hip-hop music.
The website itself picks up on this, helping to carry the same theme into the online world. This creates consistency between the online experience and the in-person experience, helping to solidify the company's brand.
5. Make Your Site Mobile-Friendly
One of the most important things that you can do when designing a website is making sure that it can easily be accessed by mobile users.
More than half of all people access the Internet using mobile devices. That is why it is absolutely essential to make sure that your site performs well when viewed on smartphones and tablets.
I hope, these amazing website design tips will give you something to think about your website again and helps to level up your business in the right direction.
Grace Lee has been practicing in the field of digital marketing for several years now. She works as an SEO in Houston and has already brought numerous sites in search engines' first pages in search results. In her spare time, she loves listening to podcasts about Google algorithm updates and other matters related to SEO.