Sam Makad is a business consultant. He helps small & medium enterprises to grow their businesses and overall ROI. You can follow Sam on Twitter, Facebook, and Linkedin.
It is often said things that are visual sell easily. Taking that perspective forward, here's a write-up that discusses ten ways visuals and visual designs can enhance customer service.
As you know, customer service is invaluable. Your customer should be motivated to come to you again and again, and that is made possible when he is satisfied with what you offer and the customer experience he receives while buying it.
There is no rule of thumb or formula for success to win the hearts of the customers, but there are many things you can include in your customer service module that will surely enhance your customer’s experience while dealing with you, and it can turn the tables in your favor.
What are those things? Here, in this article, we will discuss the importance of visual designs and visuals in the customer service model. Believe me, you will be flabbergasted by the results once you introduce these factors into your customer service model.
It is a proven fact that visuals are more powerful than content descriptions, as a user will understand them easily and they will make the engagement more exciting. Here is a list of things you need to keep in the mind:
1. Introduce interesting infographics in your branding platforms:
There are many ways that you can make the infographics more interesting and engaging. When you want to communicate with your users effectively, these infographics will come to the rescue in a big way. According to a study by Web Marketing Group, it was revealed that 90% of consumers find it easy to use infographics to understand offers, as well as other things. All you need to do is design infographics in a manner that serves your core purpose and it will enhance awareness and your brand’s visibility.
Also, you can share the infographic links with your social media platforms and it will add to the desired results perfectly. There are many websites where you can post such infographics and bring traffic to your website and, in this manner, increase your sales revenues to a greater extent.
2. Offer live video chat assistance to customers
You must have noticed that this feature has been adopted by many companies to improve their customer service model and, let me tell you, it is one of the most powerful mediums for assisting customers while they shop. Offering live video chat support will build trust and goodwill and it will surely serve your core purpose.
All you need to do is add this feature in your model and your customers will be able to answer their queries with the help of your representatives. This feature is very crucial for e-commerce companies that want to communicate with customers to solve their problems and alleviate confusion.
There are many companies that you can find on the internet that offer such models and all you need to do is hire a reputed one. That’s all.
3. Use YouTube for customer support and service:
One of the best social networking sites to use to showcase your product videos is YouTube. It has enormous power hidden inside and you will see the results. You can post your advertisements, promotional offers, and product-related informative videos, and it’s all for free. According to a survey, people love to watch business-related information on YouTube and it is considered to be one of the best tools to vibrantly engage customers.
You can just visit YouTube and check out product demos and other service related infographics, and PPTs that can help companies to explain about products and services in a meaningful way.
4. Use visual presentations for potential customers:
There are many websites where you can post your visual presentations and infographics free of cost. These visual presentations will make a lot of impact in the viewers’ minds and you can simply explain the product descriptions and give guidance about how products work through these video presentations.
Also, when you go to meet a customer for a sales call, you can use these video presentations to explain to your customer about how your product is better than others and how it solves whatever problems they may be having.
These visual presentations should be designed with minimal texts and maximum graphics that can help customers understand things easily and effortlessly.
5. Use demos to explain products and features
You can tell your designers to make different types of visual demos that can give insightful information about the features of the products and services. You can post these demos on your website or any other video sites that can redirect your clients to your website. You can use these printed demos and video demos to attract customers who are looking for information about your products.
It will be an effective way to engage customers and they will be better able to understand what you are offering. These demos should be designed in a manner where they cover almost all the possible features and specifications.
6. Use rich media for clients:
When you use different types of media platforms for clients, you need to ensure that the media you use has excellent potential to spread your message. You can use graphics, texts, presentations, and videos to support your message and it should be easily understood by your clients. There are many web platforms available, such as Reddit, Weebly, Live Journal, and more.
The main advantage is that you will be able to convert your potential customers into actual customers by using these content-rich presentations and graphics.
7. Make your social media pages more visually interesting:
If you really want to connect with your potential customers in an effective manner, you cannot ignore the power of social media networks. They are considered to be the most powerful tools to connect with the right clientele.
Create your company’s social media pages and post daily about your products, services, and new offers. Also, you need to hire a team of the best graphic designers so they can make the social media images and posts visually powerful and interesting. A rich social media page or an account with visually appealing content will surely help you to win customers and enhance brand awareness.
You can even create events and webinars there and encourage your customers to attend them.
8. Make visuals that are pleasant to the eyes:
Just designing visual images and videos is not enough. You also need to ensure that they are simple and easy to understand, too. Discuss this with your graphic designers while making new visuals and make sure they’re pleasing to the eye every time.
You must have seen hard to understand visuals and improper color selections in various prints and media. Do not do the same. While designing a visual image or video, you need to keep in mind that your customers are looking for information and not how clever a designer you are.
You need to use light colors, simple designs, and relevant texts that make a perfect, visually-appealing image or video. Make visuals that are easy to understand. Also, use fonts that are simple and can be read effortlessly by viewers.
9. Make simple, easy to understand visuals to avoid confusions:
One thing that you need to be on the lookout for when designing visuals is simplicity. Your customer should be able to get straight to the information and not be confused when seeing your image or video. It is something that you need to keep in mind. You can find many examples of simple visuals on the internet and, by making a simple design, you will get some excellent results, too.
10. Use creative taglines and texts to make visuals more engaging
When visuals are accompanied by creative taglines and relevant texts, your impact is doubled, and you should try to achieve this each and every time you make a design. You should have a copywriter on your team who can come up with creative and out-of-the-box taglines and texts that help the customer make his decision. A simple design will not earn you anything if the texts are not there.
Do some research on the internet about visual customer service tools and see the examples for yourself. Then explain what you want to your designers and writers and they will do the rest.
When you upload the content to YouTube, Reddit, and social medias channels, like Facebook and Twitter, you need to ensure that you use rich content that is accompanied by relevant images and videos, and your visibility will surely increase. It will help your customers to understand your products and features easily and you will be able to retain them without any more effort.
It will also help you to attract new customers to your client database, which is what you are looking for, isn’t it?
A Quick Wrap up:
The importance of visual media tools in your customer service model is something that you may have never imagines, but will give you a competitive advantage over others. While designing a customer service module for your organization, make sure that visual tools are a part of it to gain more credibility and loyalty.
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