Growing a small business to the point where it can rival a large chain corporation is a dream that many entrepreneurs think is unachievable. According to Forbes, as much as 80% of new small businesses are doomed to fail. Just surviving can be a challenge to some companies, and because
With the various digital marketing tactics out there, modern branding has taken off in a full sprint, challenging advertisers and marketing departments to keep up with its rapid pace. So long are the days of traditional advertising where medium options were limited and simplified. It’s no longer a quick
You’ve probably watched countless video advertisements at this point in time. You might have even wondered what it was like to star in such an advertisement. But did you ever imagine your small business could have a video ad of its own? Now, you might be worried that you
Brand positioning is the act of setting your business apart from the competition. As a small business, brand positioning is an especially advantageous tool because it doesn’t require an exorbitant digital marketing budget. By making some minor changes to your content and social media strategy, studying your competition, and
Retail has continuously been transformed over only a short period of time, so in order to get a hold of a big part of the market, industry leaders have been taking full advantage of technology. We had a chat with Alexandr Galkin, the CEO, and co-founder of the retail price
As a small business, you have limited resources to attract the attention of your target audience. In this write-up, we discuss how small businesses are employing content marketing to double their traffic. Take a look to believe in us!
Most marketers understand that data is important. It informs strategies, measures campaign success, and improves their understanding of customers. The challenge that many marketers face, however, is mastering the ability to understand, use, and communicate data effectively. There’s a certain
In practice, we see eight major benefits in choosing a right quality management certificates. Here are some of reasons why?
In the US, just 49% of small businesses make it through their first four years. The more research you put into your business plan, funding requirements and projected running costs, the more likely it will be that your new venture will beat the odds and hit the five-year mark. Recommended:
Making the decision to take charge of your career and go into business for yourself is an exciting life milestone. But make no mistake, you may be in for a bumpy ride as you make the transition from diligent employee to lucrative small business owner. When you're just
While in business school, we had a spreadsheet outlining all the tools we were using to manage our campaigns. The list is endless, with several dedicated tools for tasks like time tracking, file management, reporting, project management, and others. The tools were good in their way but didn't
Your business isn’t going to excel and grow unless you’re willing to put forth an extra effort and focus on what truly matters. Be glad to know there are several practical ways for how you can quickly improve your business and go from good to great. It’s
Healthy cash flows have a central role to play in the long-term survival of any business. In a perfect world, companies should be enjoying thriving business, driven by growing client or customer’s relationships where goods and services are always paid on time. The unfortunate reality is that some customers
Are you contemplating on starting a business tech or software startup? If yes, before you take the decision, here are twelve types of challenges that you need to overcome before getting started.
Are you trying to create B2B digital marketing approach? If yes, before taking the steps take a look at this blog where we have shared five key secrets to create one. Do not miss it any cost!
The entrepreneurial streak among the population is at an all-time high. Owing to the digital revolution and booming startup culture, more and more entrepreneurs continue to bud in different parts of the world daily. However, it is a fact that half of these businesses wind up in the first five
