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Small Business

5 Brand Positioning Tips to Set Your Small Business Apart

Brand positioning is the act of setting your business apart from the competition. As a small business, brand positioning is an especially advantageous tool because it doesn’t require an exorbitant digital marketing budget. By making some minor changes to your content and social media strategy, studying your competition, and

Trends and predictions to influence your retail strategy this year

What’s in Store for the Future of Retail

Retail has continuously been transformed over only a short period of time, so in order to get a hold of a big part of the market, industry leaders have been taking full advantage of technology. We had a chat with Alexandr Galkin, the CEO, and co-founder of the retail price

How Marketers Can Improve Their Data Literacy

How Marketers Can Improve Their Data Literacy

Most marketers understand that data is important. It informs strategies, measures campaign success, and improves their understanding of customers. The challenge that many marketers face, however, is mastering the ability to understand, use, and communicate data effectively. There’s a certain

Money management

Revamping Your Collection Strategies for Healthier Cash Flows

Healthy cash flows have a central role to play in the long-term survival of any business. In a perfect world, companies should be enjoying thriving business, driven by growing client or customer’s relationships where goods and services are always paid on time. The unfortunate reality is that some customers