Have you ever wondered what the different social media tools to promote your website are? If yes, here's a write-up that discusses ten such social media tools that can help boost your website.
Are you looking for ways to make your website more popular on social media? If so, these social media tools can make your life easier.
There is no point in building an exquisite website and waiting for visitors to arrive through Google when you can boost its success through social media. The only problem is how to promote the website without spending entire days attracting an audience on Facebook, Twitter, Pinterest, Instagram, Google+, Tumblr, and all other social media that need your presence.
A successful social media marketing campaign takes a bit of time and a lot of practice, but this approach also demands you to use the right tools at the right time. Don’t worry; you don’t have to start experimenting with random tools to find the right ones.
This list will save you from trial and error, so check out these social media tools and use the ones that fit your strategy. If you need help affording these resources, take a look here.
Canva is a free, cloud-based graphic design tool that supports many design types. Its library contains thousands of premade templates and illustrations that can be easily customized according to the user's preferences. With Canva, you can quickly design an eye-catching Facebook post in seconds.
Each tweet you post on the official profile of your website is a potential magnet for thousands of clicks. Are you using or wasting that potential? ManageFlitter is a tool that helps you get the most out of your activity on this social media network. First, it helps you quickly manage multiple accounts, so you’ll see everyone you follow in a simple interface.
ManageFlitter is one of the best tools to help you find relevant users to follow. You can quickly discover the influentials and connect with them by responding to their tweets or attracting them with the content you publish and promote. The tool also allows you to schedule tweets at optimal times, so you won’t have to worry about time zones and activity peaks.
We mentioned influentials quite a few times in this article, didn’t we? That’s because they are essential and can make other people visit and like your website. When you reach out to the people who attract the most attention on social media, your website will immediately start getting more visits.
Onalytica is another excellent social media tool all marketers and website owners love - it helps them identify and engage with social influencers whose activity is relevant to the niche they are focused on. All you need to do is link to any piece of content on your site and let the algorithm do its job. Then, you’ll get a list of 25 social influencers who can help you promote the website to a large audience.
Managing all social media accounts on Twitter, LinkedIn, Google+, Facebook, Foursquare, and other networks takes a great deal of time, so most website owners pick up to three networks and maintain their presence there. You don’t have to limit yourself that way. Hootsuite allows you to manage all social networks from a single dashboard.
Hootsuite is a social media management platform that allows you to see mentions on different platforms, posts to your pages, and your posts. Plus, it lets you post updates and comments, so you’ll engage with your entire audience much more quickly.
Followerwronk is used to discover the right people to follow on Twitter and optimize your account for social growth. There are several tools that help you dig through Twitter analytics, but this one is unique because it informs you who your followers are, where they are located, and what they tweet. It also enables you to compare different users.
This means you can compare your social graph to a competitive website, so you’ll quickly understand what you’re doing right and where you can improve. You can use the comparing feature for another great purpose: to compare Twitter accounts to find overlaps and expand your audience by targeting more relevant users.
With the reports you get from this tool, you will understand how your Facebook followers interact with your posts. The algorithm will evaluate the rank of each post, so you’ll quickly identify the content that leads to success. You’ll see which pages of your website got the most attention when you shared them via Facebook, and you’ll realize what style of expression your audience prefers.
Thanks to EdgeRank Checker, you can experiment with how you use Facebook, and you’ll adapt your strategy when you realize what works and what drives the audience away. You can also monitor each post in real time, so make sure to do that when you have some free time on your hands.
Your goal of promoting the website via social media is tightly related to beating the competition. You have to understand the competitors’ campaigns before developing something that will attract the same audience and make them prefer your website over the rest. Rival IQ is a tool to gain critical insights into your competition’s activity across social media. It also gives you hints on their SEO campaigns and website content strategy.
You can use Rival IQ to get a list of the top 50 posts related to your niche, so you’ll see how the audience engages with the profiles of competitive websites. When some of the pages you’re monitoring launch an unusually successful update on LinkedIn, Facebook or Twitter, the tool will send you an alert so you can check what all the fuzz is about.
Hashtags are really effective for your promotional campaign. Social media users love them, so it would be cool for you to think of a witty hashtag that will get them engaged. However, it’s hard to keep track of all those conversations if you search for the hashtag on different social media platforms.
Tagboard makes that easy for you. It will collect the information you need and give you a complete list of the latest mentions on Twitter, Vine, Google+, Facebook, Instagram, and Flickr. If you want to see the mentions on a single platform, you can use the filter. That’s not all; you’ll also get the number of average posts per minute under that hashtag, the trend, and the sentiment (positive, negative, or neutral) of the hashtag.
Here is another tool that enables you to compare your achievements with the success of competitive websites. You can use WooRank to get a comparative social shareability report with three competitors. You’ll discover what keywords your competitors are targeting so you can attract the same audience by using the exact phrases in better ways.
It also provides an in-depth analysis of your website, which will help you implement new strategies to improve its rankings and visibility on social media. Finally, WooRank provides a list of actionable tips for optimizing your website.
The current generation of Internet users loves visual content. When you make your website attractive to the Instagram and Pinterest communities, the promotion will take its own pace. You can do that with Tailwind – a tool enabling you to discover relevant content on these two platforms, schedule posts, monitor conversations, and launch promotional campaigns.
The benefits don’t end there: you’ll also get analytics to help you understand your activity and improve your promotional campaign.
All these social media tools listed above have a different purposes, but they have one thing in common: they make your social media campaign much more effective. They will help you save time while promoting your website in the best way possible. Try them out and tell us what you think!
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Sawaram Suthar (Sam) is a Founding Director at Middleware. He has extensive experience in marketing, team building and operations. He is often seen working on various GTM practices and implementing the best ones to generate more demand. He has also founded a digital marketing blog - TheNextScoop.
