Top 6 Social Media Trends That'll be Huge in 2022

Top 6 Social Media Trends That'll be Huge in 2022

Let’s discover what’s on the horizon in 2022 for social media and how you can use the latest trends to your brand’s advantage.

Social media marketing in the following months is all about the customer. 

Brands are constantly scanning the digital world for new opportunities to engage larger audiences and benefit from their public’s online behaviour. Social media marketing trends nowadays, similar to the trends in other sectors, are experiencing a rapid transformation due to changing customer expectations.

Social media is no longer about status updates but about promoting and selling services and products and growing online communities. And while social media trends might seem inexhaustible, you can point out those that provide you with the opportunity to connect with your ideal customer in a way that retains their attention. 

Let’s discover what’s on the horizon in 2022 for social media and how you can use the latest trends to your brand’s advantage. 

various social media platforms

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Brands need a social media crisis plan

Everyone knows that incidents tend to quickly amplify on social media and escalate into a crisis overnight. These instances are most times fast-paced and challenging to handle if the brand lacks experience in dealing with something similar. 

Over the following months, the need for brands to have a social media risk management plan in place will rise, and the social marketing and public relations departments have to come together and develop effective strategies. It doesn’t matter if it’s for website outages, negative reviews, or other reasons; going viral for the wrong reasons can harm a brand’s reputation in the long run. Therefore, it’s crucial for companies to create effective social media crisis plans that enable them to handle any situation that may affect their evolution. 

The experts from Passion Digital recommend brands to stay vigilant for potential crises and provide real-time reactions to handle sensitive subjects in a way that doesn’t impact their reputation negatively. 

Short-form videos are increasing in popularity

TikTok and Instagram are two of the most popular social media channels at the moment, and they promote video as the main form of content, so it surprises no one that short-form videos will capture the public’s attention on social media in the following months. The video format exists in one form or another in all social media channels, so brands should look for ways to include short-form video content in their marketing strategies, regardless of their platforms. 

Research shows that around 93% of companies have captured new clients because of video content, and people prefer videos that are shorter than a minute. Thankfully, it’s easy to create short-form videos as they require fewer resources. However, brands need to align with the latest video-production trends and come up with innovative pieces of content if they want to gain their audiences’ attention because, since the rise of TikTok and Stories, social media has been oversaturated with video content. 

Climate change and sustainability will impact purchase decisions

Magazines, newspapers, online news websites, and other information sources state that climate change and sustainability are becoming the main factors influencing purchase decisions and, therefore, impacting commerce (online and offline). 

Studies reveal that 28% of Gen Z-ers are concerned with the way their activities impact the environment and reflect their worry into their attitude towards the brands they purchase from. Most of them think companies should do more to lower their carbon footprint and transform sustainability into business practice. 

Customers nowadays are pretty sceptical when it comes to brands’ work ethic and value transparency more than anything else. So, they ask brands to share information about their processes and prove they’re passionate about sustainability values. Also, thanks to the access to information the Internet provides, consumers can easily identify corporate greenwashing and trigger a backlash.  

Companies need to have a social audio strategy in place

Audio content isn’t new to digital marketing, but its appearance on social media is recent, and many brands have no idea how to integrate it into their strategies. For a company that never developed an audio strategy, it’s recommended to work with a professional digital marketing agency that has experience in producing audio content for brands.

Audio methods can include from music playlists to podcasts, and even online radios. It’s essential for the brand to focus its marketing efforts on the social media platforms that address their ideal clients if they want their audio content to attract prospects. 

In 2021 Facebook introduced a set of audio features users can use (Soundbites, podcasts, Rooms) with the purpose to support content creators and provide them with the needed tools to create video and audio content. Twitter also created Twitter Spaces to enable brands to host auto-only discussions. Not all brands could benefit from an audio strategy, but those that want to expand their marketing channels can use this tool. 

TikTok is on the rise

Yes, the app doesn’t record the same high number of new registrations daily, but it doesn’t mean its success will slow down anytime soon. The app had 1 billion active users in September 2021, and since then, it has invested in the platform to make it more user-friendly and provide brands with a series of features that make it easier to address audiences and promote services. The social media platform states that it’s the ideal channel to promote products and services, as 47% of users have purchased something they saw on TikTok, and 67% were inspired to visit a store they heard about on the platform. 

Companies will invest more in social commerce

Social commerce is when people buy services or products via a social media channel. All social media platforms have invested in social commerce to allow brands to sell their products directly from their social media profiles. 

Research reveals that 73% of brands are already relying on social commerce, and 79% intend to include it in their sales strategy in the following years. This means that companies can tag products from their online stores without leaving the page. Social commerce will most likely grow in the next few years, considering its present popularity. 

The bottom line

Brands should continually watch social media marketing trends to determine what strategies to employ to appeal to their public. 

This post was submitted by a TNS experts. Check out our Contributor page for details about how you can share your ideas on digital marketing, SEO, social media, growth hacking and content marketing with our audience.

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