Business’ rests on reputation. We are living in a world where customers have the power to make or break a business with the help of reviews. Positive reviews work wonders and allow the business to flourish by generating more orders. On the contrary, negative reviews shatter the business by reducing the number of referrals.
Here are some great ways through which small business owners can generate more reviews online:
1. Pay Attention To Old Reviews
No matter how old the reviews get, they will always be counted with along with the new ones. Therefore, it is recommended to fix all the old negative reviews that you had in the past so that they don’t create issues for your present and future reviews.
Resolving issues means that you are paying attention to the needs of the customers and are listening to their queries. Additionally, your customers will feel good to know that you are constantly improving your services so that the customers don’t face any further issue.
You could also check examples of the replies business owners give when they receive a bad review. No matter what it is, you should reply to them calmly and in a positive manner. You should also ensure that similar issues won’t be repeated. These little things make the relationship between you and your customer stronger making way for more positive reviews.
2. Make Reviewing Easy And Not Hesitating To Ask For Reviews Whenever Required
You can make reviewing easy and ask for reviews at the same time by offering three choices to select from: ‘send us a feedback’, ‘suggest a new thing’, and ‘take me to review site’. This way your customers also have options and will be more likely to provide you with positive reviews.
Remember one thing. No matter how good your company is going, there will be rivals that would post negative reviews about your page, site, products, etc. All you can do is reply wisely and improve where they found a fault in your product or company.
Most of the ecommerce store owners make the mistake of not adding a review option on their product pages. This reduces the chances of acquiring solid online reviews from your customer which can benefit your business in the long run.
You can gather so many positive online reviews simply by adding review option and it made easier for customers to leave a review on the website. You can use Schema data to attract the customers by displaying online reviews directly in the search engine results. More customers read positive reviews and are compelled to write positive for the company.
3. Have A Sturdy Web Presence
You have to be visible and social with people. Whether it is the website, social media sites, emails, pages, groups, etc., you have to be everywhere.
Having a great email marketing strategy will help you reach out to several people. Whenever a customer purchases a product, try sending a follow-up mail asking for a review. This way you will be able to generate tons of reviews on your website.
Your website should look presentable and simple rather than cluttered which will confuse a viewer. You have to make your site mobile friendly so that your mobile audiences are able to read and write reviews easily.
4. Change The Vocabulary When Asking For A Review
Choices of words play a deciding role whether customers will leave a positive review on your website. Simply replacing the word “Review” with “Feedback” and sending “Invites” instead of “asking” for reviews can play a great role in bringing positive feedback for your business.
While writing reviews you have to thank the person, write their name, and then get on to their issue. You should also be aware of what product or service has your customer used. For example, “Thank you for your patronage Ms. Patricia. We hope you visit our site again to purchase another beautiful set.”
5. Follow The Law Of Reciprocity
The law of reciprocity states that if you do well to someone, that person will reciprocate by doing well to you. Businesses can leverage the power of reciprocity to encourage more and more customers to leave reviews.
You can start with a gesture to plant a tree in exchange for a review or send them a gift if they are the first one to leave a review for a particular product. Gestures like this will make it a habit for the customers to add reviews on your site.
6. Dominate On Social Media
Social media is a great place to get the conversation started. Create a group or community and make the people feel the presence of your brand by indulging in some form of social service.
Help the customers, help the community and in return, they will add more positive reviews for your brand. You should take snippets of the previous positive reviews and post it to your sites to show how well your business is performing. But do not shy away to post the negative ones, and your replies as this will let users know if you did work on your low point or not.
Get ready to get more positive reviews on your site!