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The extension of mobile apps continues to roll on. Rather than just being standalone platforms, apps have been integrated into comprehensive mobile strategies. We have begun to rate it as an important part of the business, but we must also reassess how we market our apps.
According to Statista, Google Play Store has 2.46 million mobile apps, whereas Apple Store remains the second largest store with 1.96 million apps. In other words, when users access these stores to download and install their favorite apps, they get millions of apps to choose from.
Now, you can imagine the stiffness of the competition level and how it’s tough for any new app to get noticed by users. So, if you are planning to develop a mobile app or already have an app that doesn’t get enough user engagement, then it's the right time to think about app marketing.
App marketing serves its main goal of increasing the popularity of your mobile application among your target users by highlighting its USP, attributes, benefits, etc.
Therefore, you need to focus on sketching out an effective app marketing strategy to get results in your favor and achieve your goal successfully. Let’s discuss here certain important tips that will give a boost to your app marketing strategy.
Proper research work is required, no matter what mobile app marketing strategy you will make. You need to spend enough time getting an in-depth overview of the market, the latest trends, user behavior, etc., to develop the right app marketing strategy that works better.
Your research work should also be focused on your competitors and their strategies. In other words, you need to get details of what your competitors are doing to market their apps and how they are successful. This will not only help you in making your app strategy successful but also help you stay ahead of competitors.
2. Define your Target Users
To ensure the success of your app marketing strategy, it’s essential to define your target audience first. You can explore demography data to gather vital details about your target audience.
You need to determine the age group of users using your mobile apps. Defining the age group is not so tough as the type of your app already reveals it. For instance, if you have a music app, most of your target audience will be youngsters.
3. Create Interesting and Viral Stories
People always prefer to read interesting stories rather than lengthy and boring articles. So, you can adopt this technique to lure users. Your story should be compelling enough to draw readers' attention at first glimpse.
The story should be based on how you got the app concept, how you discovered the best app developer company, the difficulties developers faced and how they averted the challenges or something like this. Reading such stories always compels users to download and install your app.
4. Press Release
When it comes to a press release, most of you may be thinking about writing press releases for your app and publishing them on various related sites. Right? Well, of course, you can do it. Though publishing press releases is considered an old app marketing technique, it still has a lot of importance.
You can also target various other channels, like print media, electronic media, etc., to market your mobile application. You can publish informative and interesting columns about your app in popular newspapers, magazines, etc. Besides you can also create video ads to run on television.
YouTube is not only the best platform to watch popular videos but also to market your mobile app. You may have written various blogs and articles to promote your mobile app.
Of course, these are the most important activities for app promotion. But have you ever tried to market your app through YouTube? If not, it's the right time to use this platform for your app marketing.
In order to use YouTube for app marketing, you need to create a vlog, which is a short form of a video blog. Your video should include everything about your application from scratch to the end, including architecture, logo, content, functionality, features, etc.
Besides, it should include a ‘call to action’ at the end to encourage users to download and install. Requesting your audience to give ratings and write reviews for your application is advisable.
Your video should be informative and attention-seeking so that users can watch it from start to end.
6. Email Marketing
Most people believe that email marketing is dead or losing its charm recently. But it’s not true - at least not for mobile app marketing. To ensure the success of your email marketing, make sure you are sharing the right content with the right people.
Since you already have details about your target audience, you can target them with the right content. Email them links to your YouTube videos, press releases, viral stories, etc.
7. Approach Influencers
No matter how dynamic your app marketing strategy is, it will not be goal-driven without influencers' contributions. While searching, you will find several influencers. But, you must select the right influencers who influence most of your target audience.
They have the power to catch the attention of their followers with their every word. So their followers will listen to every statement related to your app. And there are higher chances that their followers will be converted into your potential customers.
8. Create a Landing Page
The landing page of your mobile app is the first and the most important place where users can gather all the important information, be it features, functionalities, ratings, reviews, important links (Apple Store and Google Store), etc., about your mobile app.
So, you need to make the landing page of your mobile app attractive with an eye-catching design, luring theme, etc. You must also focus on content and presentation style to deliver a good experience to your target customers.
9. App Store Optimization
App Store Optimization (ASO) increases the visibility of your mobile app in the app stores. So, your app can easily get noticed by users searching for similar apps like yours. ASO is just like Search Engine Optimization (SEO), which improves a website’s ranking in the SERPs.
To do ASO effectively, you can consider various crucial factors, including a descriptive title, relevant keywords, concise and informative app description, using an app preview video, choosing the right category, app icon, etc.
10. Guest Post
To reap the maximum benefits of guest posts, you can approach some related websites that have higher traffic and hold a better market position. Make sure the sites you have shortlisted for the guest posts have a better DA (Domain Authority), which should be above 50.
When you publish your blogs, people will read your post, and if they find your app interesting, they will download and install your mobile application.
Most app marketing strategies fail to deliver results without proper tips and plans. The above tips are based on facts and deliver better outcomes. So, you can follow the above tips and do app marketing accordingly to get guaranteed outcomes.
Author: Shobhit Saxena
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