When it comes to having an online presence, the first page of search engine results is what matters. Sure, having a fast website that is also mobile responsive can help, but that is just the tip of the iceberg. Appearing on that first page is a big deal because 93% of web traffic comes from search engines.
So how does one appear on that first page? Well, that is where search engine optimization (SEO) comes in handy. With SEO, you can increase the number of visitors that come to your website. These visitors (leads), can be converted into customers and you can increase your revenue by getting them to buy from you.
But if you haven’t put much effort towards that end, here are six SEO hacks that can help your website perform.
1. Produce Evergreen Content
Content that is evergreen needs only to be created once and it will perpetually remain relevant. This means search engines will continually rank it highly, people will keep on reading it and search engines will continue to rank it highly.
That is the beauty behind evergreen content.
Evergreen content is useful if you want to establish long-term trust and credibility with your audience. This means more people will see your brand as an authority on the subject, considering that this type of content is usually backed up by the necessary research.
So the next time you are thinking of implementing SEO growth hacks, consider writing evergreen content. This includes anything from best practices and how-to guides to product reviews and case studies.
2. Leverage the Power of Snippets
When you get on the first page of the search results, it now becomes a matter of staying there. You can ensure you remain thereby getting a high number of clicks on a regular basis, which is where rich snippets can help. When it comes to SEO hacks, this is one that can help you rank higher.
Search engines are constantly trying to determine which content is relevant to users. And by including rich snippets, which are structured data markup embedded into your HTML code, you can help search engines easily ascertain the relevance of your content.
Not only that, rich snippets give your users enough information to determine if your content will help them. For example, rich snippets can display the number of user reviews and the overall rating of the content.
This can help your audience quickly determine if that is something they want to read.
3. Take Advantage of Internal Linking
When it comes to SEO growth hacks, internal linking is one of the most powerful tactics that you can use. When you link internally, you are essentially sending people to various other parts of your website. This means they spend more time there.
The longer people stay on a website, the more search engines will think your website has something valuable to offer. This means your site will get more points and boost its search engine ranking, sending more traffic your way.
Linking internally is highly effective if you have lots of content. So make sure to come up with a lot of relevant and useful content to link internally.
4. Keep Your Site Map Updated
If you want web crawlers, such as Googlebot, to find it easier to read your site, you should create a site map and regularly update it. Once a Googlebot comes to your site, it will use this file to crawl the website in an intelligent manner. This is because the file contains the overall structure of your site.
Furthermore, it contains other important information known as metadata. This includes:
- How often the page is updated
- When you last update it
- The relevance of that page vs others on the same site
If everything checks out, your website will be favored by the search engines. This makes this one of the must-try SEO traffic hacks.
5. Increase the Word Count for Your Blog
Want to be ranked highly in terms of how informative your content is? Then a simple SEO hack is to increase the word count of your blogs.
While it is true that people these days have short attention spans, that shouldn’t deter you from writing long-form content. As long as you can format it well and make it easily digestible, people will read it. And just like internal linking, it means people will stay longer on your website.
So what is the ideal length for content? According to a survey by Spapagency, 2500 words will make Google algorithms deem your content informative. The maximum length should be 3,000 words.
With that word count in mind, what remains is to just create great content that is relevant and actionable. It should be somewhere between 2500-3000 words.
6. Use Keyword Planner to Find Keyword Ideas
Your keyword strategy is perhaps one of the most important aspects of improving your website’s performance. This means that before you create content, you need to think about all the possible keyword combinations that people can use. Afterward, you just plug them into your content in the most natural way.
When looking for a list of possible keywords, Google Keyword Planner is a tool that many people use. Using this tool allows you to find relevant keywords that matter to your business and audience. This means the next time someone types it in the search query, your website will appear among the top search results.
Remember, you are fighting for the attention of people on the internet with other businesses. Anything you can do to make yourself stay a step ahead is a huge plus. So use Google Keyword Planner to make your keyword game strong.
SEO is the Key to Improving Your Website's Performance
When you build your website, you expect to see a return on investment. But just because you build it, it does not mean that people will come. You need something that can make you visible, and that thing is SEO.
So try producing evergreen content, using rich snippets, adding internal links and the other SEO hacks mentioned above to improve its performance. Sure, you can use paid ads to appear on the first page, but organic SEO has been proven to be 5.66 times better than using paid ads.
So if you’re thinking of beefing up your website’s performance, you now know what to do.
Vivian is fond of writing and has been involved in content marketing industry since 2011. She is specializing in web hosting & website builder niches.