The Internet is a common and invaluable fixture in modern commerce. Businesses, old and new, need to learn how to use this medium as a leverage to succeed in the present market. The best way to do so is to hire an Internet marketing professional.
Why Hiring an Internet Marketing Expert is Necessary
Below are the various reasons why acquiring the help of professional Internet marketers will be advantageous to your company.
1. Internet marketing is a complex process
Internet marketing is a multifaceted process that involves more than just social media presence. It is a complex array of strategies that require a variety of skills and a wide range of knowledge. These skill sets and knowledge are the product of years of study and/or experience.
Taking the time to learn while implementing your campaign is commendable, but can cost you your business’ competitive edge. Why take baby steps when you can take a leap?
Take advantage of the expertise of seasoned professionals in the field, and catapult your business into the first page of the Internet.
2. Internet marketing requires undivided attention
In addition to being involved in complicated measures, Internet marketing needs full-time focus. The digital platform is extremely dynamic. New algorithms are developed frequently to serve online users better and more effectively. The skills and knowledge required to meet the demands of such developments must continually be updated.
Instead of taking your time and energy having to learn a new set of skills, concentrate on your own expertise and running your company. Marketing is one of the cornerstones of a business, but it is also a full-time job. Trusting professionals who specialize in Internet advertising will give you an edge in your industry.
3. Experts can help you save time and money
In Canada, outsourcing your monthly search engine optimization (SEO) services can cost approximately $750 to $5000, depending on the services you would like to acquire. This may, at first glance, seem costly, but the advantages of hiring online advertising experts outweigh the expense.
Compared to more traditional means of advertising, Internet marketing can give you the best return on investment. It has a wider reach and can grant you access to an international audience, whereas TV or print are confined to local or national audiences.
It also gives you long-term results, placing you in the way of potential buyers so long as they rely on search engines for purchases. On the other hand, exposure from traditional media lasts only as long as the medium does: about a day or a week for newspapers or a month for magazines.
Though TV and radio ads can be aired indefinitely, they are extremely expensive -- as much as $4000 a week for a 30-second ad aired during prime time.
Additionally, prospective and existing clients can access your information, goods, and/or services anytime anywhere. Your online presence can also provide you a means for connecting with your customers and offering them help when they need it.
Satisfied customers can also leave feedback on various online platforms, attracting new clientele. This establishes rapport and strengthens customer relationships.
A wider audience, long-lasting results, and better customer service for the price of Internet marketing services. Save on cost and expand your business.
4. Entrepreneurs can learn from an expert
If you are determined to learn the ins and outs of Internet marketing, there’s no better way to learn it than from a seasoned professional. They can walk you through their process easily and teach you a few techniques. Learning from an expert can give you certain insights that would have otherwise taken you years to acquire or master.
How to Choose an Internet Marketing Company
Now that we’ve convinced you of the perks of hiring an Internet marketer, consider the following steps before you do so:
a. Evaluate your needs
Make a checklist of your company's goals and objectives. Are you catering to a general audience or a niche market? Do you need to build a client base or focus on establishing customer loyalty? Are you looking to provide instructional material; if so, would you like it via text, infographic, or video? Do you need to improve website traffic or customer engagement?
Another thing you need to determine is your expectations of the company. How often do they need to give you progress reports? What information do you want to see in those reports? What time frame do you have in mind? How many followers, likes, or new views do you wish to acquire in that span of time?
Identify your goals. This will help you decide which agency is a good fit and also help your prospective company understand what strategies to implement.
b. Check their references
Before selecting which agency to hire, do your due diligence and check for proven results. Read testimonials, reviews, and success stories. Contact previous or existing clients and ask them for any feedback. Reach out to the company itself; a reliable one will not hesitate or be at a loss when asked for evidence of their success.
c. Compare different agencies
Many Internet marketing companies offer a free website audit; you can capitalize on this or purchase an audit from other agencies. Study and compare the findings they provide you. This method will give you a better chance of landing with a company that best matches your goals and needs.
As a bonus for taking this extra step, you can also share all the audit results you’ve acquired to your company of choice. This way, you can rest assured that every angle is assessed and every finding used to your advantage.
d. Determine their location
When search engines became indispensable to the online consumer, the need to dominate the first page agencies catering to optimizing websites to dominate the first page rose to answer the demand. Now, there are various SEO agencies around the world offering their services.
Companies targeting the local area need SEO organizations who know the market, specifically one that is based locally. For instance, companies in Canada (whether in Toronto or Moncton can use website advertising by Local SEO Search, Blaze Studios, Hudson Creates, or others within the country.
Of course, the services of agencies from other countries (like India or Asia) are more affordable than those from Canada or the UK; but will they have the ability to connect with your audience. Do they have experience in dealing with the nuances of your field?
e. Identify their expertise
Different agencies specialize in different strategies and/or audiences. Some companies may put more focus on off-site optimization (e.g. social media marketing) while others on on-page optimization (e.g. content marketing). Find out what service packages they offer and which would align with the goals of your business.
For example, a company with social media savvy can complement their efforts by reconstructing their website to be an up-to-date and mobile-friendly one. Reversely, a business that has no problem generating regular blog articles can benefit from an agency specializing in outreach (via social media or email marketing).
Also, consider in which industry their strength lies. Some agencies may have more experience with the dental or medical field. Others may have more expertise in law or property management.
f. Be careful when a company promises quick results
It is wise to be familiar with the differences between white hat and black hat SEO before committing to any company. Be wary of black hat practices; they are considered unethical and websites guilty of these techniques will get flagged and penalized by search engines. Consequences include getting banned from the search engine results and being de-indexed.
A tell-tale sign of a company using black hat techniques is one readily promising to get your site high rankings within a month. Internet marketing is a long-term investment; it takes time. It can take six months to a year before you will see any results.
Consider their package and/or price
Internet marketing agencies have become fairly common in recent years. You can find one operating from anywhere in the world. As previously mentioned, certain agencies in certain countries will be cheaper compared to others.
However, beware of companies offering prices that fall below that country’s standards. They may be employing questionable techniques that will result in your website getting banned from search engines.
Look for a company with a reasonable price tag for the package they offer.
Expert advertisers can make it worth your while. So long as you do your due diligence and choose a reliable company, you will gain a trustworthy and steadfast partner. Invest in this partnership, and they can help you get the most out of your marketing dollars.
Katrina is a hardworking individual who always gives her best. As a degree holder, she aspires to establish within the media industry. Expert in building online partnership, she's been working in digital marketing services, Local SEO Search Inc. for several years.