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7 Effective Tips for Creating a Branded Content

7 Effective Tips for Creating a Branded Content

Marketing and branding gurus are always on the lookout for different ways to attract the attention of their target audience. However, with time the audience has become smarter. With so much television content and display ads available, people have become unexcited and unresponsive to it because of excessive promotion. You

Why Employer Branding Is Pivotal for Organizations

Why Employer Branding Is Pivotal for Organizations

When we hear the term “branding”, most of us probably think about the marketing aspect: things like logos, taglines, brand messaging, and how a company is perceived by customers. But as technology continues to advance, more and more companies are focusing on improving their employer branding. Still in doubt whether

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7 Examples of Impressive Email Marketing Campaigns

Email has always been an essential aspect of digital marketing. It helps you stay connected with your clients and create a brand presence in the minds of your existing customers and prospects. When every business fights to gain customers, the attention span of views is drastically reduced. Encouraging your visitors

7 Smart Ways to Create a Scalable Business Setup

7 Smart Ways to Create a Scalable Business Setup

The word scalability is defined as the capability of a system, network, or process to handle a growing amount of work. So what does this have to do with business? Well, for any company to grow and stay competitive they need to be able to scale. In other words, they

5 Things To Know When Writing A Business Project Proposal

A project proposal is a key project management document. If you aren’t familiar with project proposals, they are concise but comprehensive documents describing a proposed project. If you browse through project proposal examples online, you’ll see that they encompass things like project background, project approach, key deliverables &

A brand is more valuable than any good or service

A Brand is More Valuable Than Any Good or Service

What is a brand? Marketing guru Seth Godin says, “It is a set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” It’s the stories that you tell. The emotional connection you build with the