The times are a-challenging — now as ever. The IDFA depreciation has cut you off from volumes of iOS users’ data, and your attribution strategy must be shaken. You may have already considered switching your marketing focus to customer engagement strategies, but the increased competition for users’ time keeps you concerned.
Email has always been an essential aspect of digital marketing. It helps you stay connected with your clients and create a brand presence in the minds of your existing customers and prospects. When every business fights to gain customers, the attention span of views is drastically reduced. Encouraging your visitors
The word scalability is defined as the capability of a system, network, or process to handle a growing amount of work. So what does this have to do with business? Well, for any company to grow and stay competitive they need to be able to scale. In other words, they
By December 2021, content marketing will account for 50% of all eCommerce marketing spend (Source: DemandGen Report). What does this mean? What will eCommerce marketers be doing differently in four years? It will be an incredibly competitive market, with online stores vying for space on the same mobile screens where
Putting together a business plan is a crucial first step in laying out your vision for your business. There’s so much to cover: from how you plan to find an audience for your product or service to how you will keep track of your finances. We've tried
A project proposal is a key project management document. If you aren’t familiar with project proposals, they are concise but comprehensive documents describing a proposed project. If you browse through project proposal examples online, you’ll see that they encompass things like project background, project approach, key deliverables &
Email marketing continues to rule the world of marketing channels when it comes to conversions and ROI. According to a report, email brings in an ROI of $51 for every $1 spent. That reflects how effective emails are, even amidst a plethora of social media marketing platforms. So, how will
What is a brand? Marketing guru Seth Godin says, “It is a set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” It’s the stories that you tell. The emotional connection you build with the
Designing the perfect logo for your business can be pretty difficult. You want it to be perfect and represent your brand’s personality. If you are having trouble, you might want to try out this logo maker to give you some ideas to start with. Remember, it is important to
Many entrepreneurs share the desire to establish a business that not only generates a lot of profit but also presents them with the opportunity to have more freedom by having it run on autopilot. And eCommerce is one of the few industries that tend to cater to this kind of
Consider that around 88% of your customers will likely search for your product online before finally making a purchase, and you’ll realize how immeasurably important it is to build an impeccable social presence. If you’re considering doing without a website and depending on other digital platforms, then you
It comes as no surprise that social media is dominating the internet and life as we know it. For businesses, taking advantage of social media lead generation can be an effective way of implementing a strategic marketing tactic that can help capture leads and pull them into the sales funnel.
Running your own company can feel like a DIY experience. It starts off with just you and a dream, but how long can it effectively stay that way? You can’t be an expert at everything, and marketing is an area that benefits from expertise. There are fifteen reasons this
When visitors land on your website, they’ll want to know exactly what you offer and how you can help them. And, if they can’t find this information quickly and easily, it’s unlikely they’ll stick around to make a purchase. This is why it’s so important
When Google performs an algorithm update, it can affect the ranking factors for SEO. This is especially true if the changes that have been rolled out are considered a core update. BERT, Penguin, and Panda are just some of the core updates that have been implemented by Google throughout the
