If there’s one thing this past year has taught us, it’s that life can be unpredictable and behaviours can adapt and change very quickly when they need to. The COVID-19 pandemic turned the globe upside down in 2020, with nationwide lockdowns forcing many shops and businesses to close
You probably know the importance of having a credible website, but building one isn’t easy. Without any design or coding skills, you won’t know where to start. Fortunately, with today’s advancement in technology, you don’t need a specific set of skills in website designing. The only
These days, it is very important to design an outstanding website that would help you stand apart from the rest and stay way in front of your competitors, and the simple free website builders where everything is decided for you just aren’t going to cut it. When designing a
Are you going to build a website, not just to be online, but to drive real results? Then you'll need more than a pretty design, catchy copy and a few basic pages. A well-thought-out website can be a conversion magnet for your business—whether it's a
“Myths are just myths.” And falling for myths, especially in the web designing industry, is nothing more than a waste of time. Instead of ignoring these myths, it is essential to figure them out and bust them before harming your website, brand, and growth. Whether you’re on the way
Marketing is no longer linear. It's not straightforward or simple either. It's a maze that requires constant pushing to reach the other end of it – where leads and conversions happen. With rapidly changing consumer behavior and market volatility, marketeers today are poised with challenges that were
Marketing and branding gurus are always on the lookout for different ways to attract the attention of their target audience. However, with time the audience has become smarter. With so much television content and display ads available, people have become unexcited and unresponsive to it because of excessive promotion. You
When we hear the term “branding”, most of us probably think about the marketing aspect: things like logos, taglines, brand messaging, and how a company is perceived by customers. But as technology continues to advance, more and more companies are focusing on improving their employer branding. Still in doubt whether
The times are a-challenging — now as ever. The IDFA depreciation has cut you off from volumes of iOS users’ data, and your attribution strategy must be shaken. You may have already considered switching your marketing focus to customer engagement strategies, but the increased competition for users’ time keeps you concerned.
Email has always been an essential aspect of digital marketing. It helps you stay connected with your clients and create a brand presence in the minds of your existing customers and prospects. When every business fights to gain customers, the attention span of views is drastically reduced. Encouraging your visitors
The word scalability is defined as the capability of a system, network, or process to handle a growing amount of work. So what does this have to do with business? Well, for any company to grow and stay competitive they need to be able to scale. In other words, they
By December 2021, content marketing will account for 50% of all eCommerce marketing spend (Source: DemandGen Report). What does this mean? What will eCommerce marketers be doing differently in four years? It will be an incredibly competitive market, with online stores vying for space on the same mobile screens where
Putting together a business plan is a crucial first step in laying out your vision for your business. There’s so much to cover: from how you plan to find an audience for your product or service to how you will keep track of your finances. We've tried
A project proposal is a key project management document. If you aren’t familiar with project proposals, they are concise but comprehensive documents describing a proposed project. If you browse through project proposal examples online, you’ll see that they encompass things like project background, project approach, key deliverables &
Email marketing continues to rule the world of marketing channels when it comes to conversions and ROI. According to a report, email brings in an ROI of $51 for every $1 spent. That reflects how effective emails are, even amidst a plethora of social media marketing platforms. So, how will
