Driving your business or brand is usually high on the priority list for goals. Essentially, you want to maximize your impact and increase sales for your product or service in an optimized form. Many businesses have adapted A/B Testing tools to help them determine the best way to do
2020 took the world by storm when people were forced to change the way they lived, worked, and shopped. Suddenly, retail stores turned to e-commerce, face masks were the hottest commodity, and organizations switched to hybrid work models. Education, grocery, and healthcare markets boomed, and non-essential businesses were obliterated. Marketers
Employee productivity and engagement are crucial to building a successful business. According to researchers, companies with high employee engagement are 21% more profitable. Disengaged employees work consistently for the required time, but they cannot do their best work because they get flooded by repetitive and mundane tasks. Automation in the
The hospitality industry has always had a huge potential. The past year has been harsh on hoteliers due to the pandemic, but the industry is swiftly getting back on its feet. In the United States, the occupancy rate in the hospitality industry was only 40.3% as of November 2020,
If you’re running a business in this day and age, one of the things that you must learn to master is social media marketing. Creating a strong social media presence is very important, given the worldwide presence on the Internet today. While you may want to attempt to manage
The world is ever-evolving. From the continuous stream of technological advancements to the gradual transition of societal views, the planet has expanded beyond unimaginable limits. Workplaces have also altered their procedures to adhere to these changes. Work ethics has changed in modern workplaces. Employers mostly see staff satisfaction as the
The Internet is not only a huge reservoir of information accessible from a smartphone but also a huge marketplace. The global marketplace has been so easily accessible to individuals and businesses worldwide via websites and social media platforms. The Internet has forever changed the way we do business. And it
If you are human, you make mistakes. If you are fortunate, you will learn the lesson the first time. If not…you will trip over the same stone again. It’s a rule of life. Since app developers are human, they make no exception to this rule. It is true
Cyberattacks have been rising in frequency and scale for a few years now. We saw a sharp jump since the start of the notorious pandemic. With data security in more danger than ever, it’s no surprise that more and more companies are turning to artificial intelligence in the hope
Brand marketing is a way to promote your brand by selling it the same way an advertiser would sell a product or service. Essentially, brand marketing tells a story about your company through symbolism, words, and images. This brand information “package” is then set before the customer to help them
Incorporating sustainable marketing into your business strategy is no longer an option in today's ever-dynamic business world. This write-up highlights the importance of sustainable marketing and the different ways to counter sustainability challenges. Sustainable marketing is no longer just a ‘trend’ that companies blindly follow. With the rise
When you’re targeting everyone, you’re selling to nobody. That’s why you need marketing segmentation — dividing customers into groups with similar interests and desires. Brands like 1800Flowers.com and Gymshark have been using marketing segmentation for years and reap its benefits. In 2017, 1800Flowers.com used segmentation to
Optimizing every node of your business financial system is a must. Since bills are a massive part of your monthly expenses and mean much to your business sustainability, you want to make billing less time-consuming. Fortunately, various platforms already implement intelligent billing and include a set of tricks to save
In today’s world of smartphones, social media, and countless advances in modern technology, running a digital marketing agency can be a rather profitable business venture. Not only that thanks to the accessibility of the internet we have everything in the palm of our hand, but also the number of
The outbreak of Covid 19 has impacted the businesses negatively in terms of challenges for profitability and business continuity. The most precious asset of all businesses i.e. the workforce, however, has been exposed to severe challenges for their incomes, mental and physical well-being, and even financial survival. Increasing automation
The key to success in business is to improve your results over time while exerting less effort. As you can imagine, this is easier said than done. However, many companies have achieved such results. They do it by employing the right strategies and philosophies. Below you will learn eight strategies
