The Internet is not only a huge reservoir of information accessible from a smartphone but also a huge marketplace. The global marketplace has been so easily accessible to individuals and businesses worldwide via websites and social media platforms. The Internet has forever changed the way we do business. And it
If you are human, you make mistakes. If you are fortunate, you will learn the lesson the first time. If not…you will trip over the same stone again. It’s a rule of life. Since app developers are human, they make no exception to this rule. It is true
Cyberattacks have been rising in frequency and scale for a few years now. We saw a sharp jump since the start of the notorious pandemic. With data security in more danger than ever, it’s no surprise that more and more companies are turning to artificial intelligence in the hope
Brand marketing is a way to promote your brand by selling it the same way an advertiser would sell a product or service. Essentially, brand marketing tells a story about your company through symbolism, words, and images. This brand information “package” is then set before the customer to help them
Incorporating sustainable marketing into your business strategy is no longer an option in today's ever-dynamic business world. This write-up highlights the importance of sustainable marketing and the different ways to counter sustainability challenges. Sustainable marketing is no longer just a ‘trend’ that companies blindly follow. With the rise
When you’re targeting everyone, you’re selling to nobody. That’s why you need marketing segmentation — dividing customers into groups with similar interests and desires. Brands like 1800Flowers.com and Gymshark have been using marketing segmentation for years and reap its benefits. In 2017, 1800Flowers.com used segmentation to
Optimizing every node of your business financial system is a must. Since bills are a massive part of your monthly expenses and mean much to your business sustainability, you want to make billing less time-consuming. Fortunately, various platforms already implement intelligent billing and include a set of tricks to save
In today’s world of smartphones, social media, and countless advances in modern technology, running a digital marketing agency can be a rather profitable business venture. Not only that thanks to the accessibility of the internet we have everything in the palm of our hand, but also the number of
The outbreak of Covid 19 has impacted the businesses negatively in terms of challenges for profitability and business continuity. The most precious asset of all businesses i.e. the workforce, however, has been exposed to severe challenges for their incomes, mental and physical well-being, and even financial survival. Increasing automation
The key to success in business is to improve your results over time while exerting less effort. As you can imagine, this is easier said than done. However, many companies have achieved such results. They do it by employing the right strategies and philosophies. Below you will learn eight strategies
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Speak to any existing copywriter, and they’ll tell you one thing. Copywriting is not as easy as it sounds. Over half of all readers lose interest in any webpage in 15 seconds. Those could’ve been paying customers — good money, dropped into the abyss. Gone for good. Needless to
Did you know you can earn money through your blog, even when you don't sell goods or services? Yes, affiliate marketing is the answer. Join an affiliate program, and get exclusive access to brand new content and unique deals for your target audience. All of that while making
Keeping your virtual employees engaged is a top priority. Most companies were forced to embrace remote working at least to some extent, and while some have found it effective, others have faced many challenges with trying to keep employees engaged and happy. The hard truth is that working remotely will
Email Marketing is no longer an extra step in the blogging world; it has gained massive importance in recent years. Though email marketing may seem like ‘just a task of informing your audience,’ if it isn’t structured or planned properly, it will have no impact. Let’s learn about
The first impression is the last. And for companies and their brands, a good logo design sets the style statement for their brand. With technological advancement today, there’s lots of competition amongst brands to keep their identity up-to-date. This also includes creating a modern logo design and creative logo
In January 2022, the number of mobile users stood at 7.26 billion, which makes up 90.0% of the world population. Additionally, social media users have grown by more than 13% over the last year. So social distancing obviously has played its part in that one. As mobile users
