Introduced in 2016, Instagram Stories features a more casual way of sharing videos and pictures on your IG page. It is more spontaneous than your well-edited Instagram post. Since the feature lets you share small snippets of your day with your followers, you can post as many pictures and videos
WhatsApp has taken over the social media world. However, the app is no longer just a messenger; WhatsApp Business API has completely changed the game. Businesses now coordinate their day-to-day activities over WhatsApp while also organizing full-fledged marketing campaigns over the app. With various Message Templates used for marketing, WhatsApp
The e-commerce landscape is expanding exponentially. With up to 24 million live stores dominating the world wide web, it’s no surprise that the competition for conversions has skyrocketed. Staying on top of your e-commerce marketing has now become essential in the race to gain visibility. From improving your search
The equity of a business brand is an essential aspect that plays a significant role in the success of a business. On most occasions, business stakeholders find it difficult to balance short-term revenue investments and the long-term building of brand equity. The invention of marketing analytics and big data has
As YouTube continues to reign over the digital landscape, millions of content creators worldwide vie for viewers' attention, offering an endless array of unique channels to explore and enjoy. Yet, amidst this vast sea of creativity, a select few have managed to rise above the rest, capturing the hearts
And no, you don't have to start a podcast, either. Instead, I will show you how to turn podcast guesting into a profit engine for your start-up. In this article, I will cover the following: Why podcasts are a powerful marketing funnel What kinds of businesses/start-ups benefit
In today's competitive marketplace, a strong marketing campaign is more critical than ever. But what if there's a way to make your marketing even more effective? That's where customer feedback comes in. Collecting and analyzing customer feedback can help you identify your customers'
You're finally ready to market your valuable, high-ticket product online, but… …you have no clue how to sell it. How do you convince your customers your product is worth the price? This is why it's important to have a load of killer digital marketing strategies at
Being a part of a trade show is excellent. This is where exhibitors could meet hundreds of possible prospects. These people are looking for solutions to their needs. This is why trade shows continue to be an essential aspect of a company's marketing strategies. Trade shows are B2B
Efficient logistics is essential for the success of any eCommerce business. In today's fast-paced digital world, consumers expect their orders to be delivered promptly and seamlessly. A recent survey suggests that 62% of US shoppers defined delivery speed as the most crucial factor in determining customer shopping experience.
Everyone wants to feel like they're a part of something. When people feel like they belong to a community, they tend to be happier, more receptive, and more optimistic about the future. We all flock to groups that share similar interests and goals; it's in our
![5 Deadly Mistakes for ‘Contact Us’ Page [+ How to Fix Them]](/content/images/size/w1304/format/webp/2025/12/Group-154.png)
The contact page is in the top 4 most visited pages on most websites. Whenever anyone wants to contact you, they start finding where the contact page is. Unfortunately, the contact page is overlooked, which results in a decreased number of leads to the company and increased frustration for the
Over the past few days, people have been berserk, and things are getting frenzy in the tech world. Why? All because of ChatGPT. ChatGPT took the world by storm. Some businesses embraced it; on the other hand, some got scared of it and pressed the panic button. However, one thing
To be a successful startup founder in 2023, you have to be savvy. With many elements to consider, figuring out where to start can take time. In addition, setting up a business isn't for the faint-hearted! It takes a great deal of time, patience, willingness to experiment, and
Every business owner tries their hardest to establish a good name. It takes years of effort to achieve this. You would invest a lot of money and plan for your brand's success so people can positively imprint your brand on their minds. But sometimes, a single service disruption
Effective strategies for succeeding in fashion influencer marketing include setting clear goals for each campaign, creating unique content that resonates with the target audience and building long-term relationships with influencers. By implementing these techniques and working closely with influencers, fashion brands can leverage their influence to reach new audiences and
