5 Proven Tips to Strengthen Your Relationship with Existing Clients

Every business person would like to attract more clients to their pool. However, although getting more clients indicates growth, retaining existing clients is even better. Better still, selling to existing clients is cheaper than generating new clients.

However, retaining existing clients can be a daunting task. It is, therefore, essential to dedicate company resources to nurturing your relationship with existing clients. These five tips would help you, leading to more recurring sales.

Table of Contents

• 1. Reward their Loyalty
• 2. Keep them Enlightened
• 3. Get Feedback
• 4. Organize Events
• 5. A Subtle Thank-You Note

1. Reward their Loyalty

The best way to nurture your relationship with an existing client is to make them happy. That is where customer loyalty incentive programs come in. These programs will keep them coming back to you. They are better than just discounts.

Looking at the data provided by customers would help you come up with relevant offers to keep your loyal clients. These offers may vary from vouchers, exclusive products, free delivery, and more. The customers’ shopping history would tell you what works best.

2. Keep them Enlightened

Your clients may struggle to keep up with the latest trends in the industry. Therefore, they would appreciate you taking the initiative to enlighten them with relevant information. Nevertheless, different clients are interested in various things. Hence, take your time to research and know what each client is interested in.

Once you know what they want, send them relevant newsletters once or twice weekly. Ensure that the newsletters are not always talking about your company, although one article about your company wouldn’t hurt. Who wouldn’t stay where their thirst for knowledge is being quenched?

3. Get Feedback

Feedback is one of the most reliable marketing strategies. It also works magic when nurturing your relationship with existing clients. Ensure your company always contacts clients and collects their feedback on various products or services. This will send a message to them that you care.

While negative feedback might be inevitable, take it gracefully. Make sure your company rectifies any mistakes and follows up.

4. Organize Events

Just like dates keep relationships going, getting together with existing clients strengthens the bond. Better still, with the current technological advancements, you can hold an online or live event with your clients.

In these events, you get to hear firsthand what your clients need. Everyone has something to teach you, so sit around a table, network, and share ideas. Who knows? You might get an insight into the next big thing.

5. A Subtle Thank-You Note

Everyone likes staying where they are appreciated. A thank-you note gives your clients a personal touch and a sense of belonging. Therefore, go out of your way and send handwritten thank-you notes to your repeat clients. You don’t have to wait until Christmas to send them holiday cards; a thank-you note on a typical business day would be a pleasant surprise.

Although it might be impossible to send handwritten notes if you have hundreds of clients, they will still appreciate a printed letter. It is the thought that counts.

The Bottom Line

Most businesses assume that customer retention follows naturally if they launch a great product. Unfortunately, it doesn’t. You have to make intentional efforts to nurture your relationship, making sure established customers don’t leave. Keeping existing clients happy saves you money while making you more.

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