Trudy Seeger is the social media manager at Walnut Solutions who has worked as a database administrator in the IT industry and has written numerous articles and blog posts on topics related to small businesses.
Brands want to reach their customers in ever more effective ways, targeting ads, creating a great customer service experience, a helpful insider tip or an unheard-of deal in bringing the best possible online image for their brand. So, underestimating the importance of online reputation management is not an option.
Businesses that invest in ORM or Online Reputation Management typically gain high returns, according to research. If you have not invested in it yet, it is high time that you do so. However, if you are still apprehensive about ORM, here are a few facts and information that you need to know, starting with the meaning and history of reputation management.
Reputation is how an individual or a company is perceived by another person, the outsider, or even the internal shareholders. This is an essential element that ensures:
- High level of trust among the customers
- More authoritative online presence
- Increased sales and
- Overall well-being.
Over the years, the concept and practice of reputation management have evolved in almost all phases of it. Today, technology is extensively used in media communication, and the type of technology to be used will vary depending on the form and level of outreach.
It had changed after the 20th century when television was introduced, adding a new flavor to reputation management. The ability to present a company more impressively and persuasively was further enhanced after the introduction of social media. The communication paradigm now shifted from one-way to two-way communication.
1. The online reputation management phenomenon
The ORM phenomenon involves reviewing and defining it and then assessing the general process. However, before the assessment of the ORM phenomenon, it is required to know about Web 2.0 briefly. This is the environment that makes ORM much different from any other form of the reputation management process.
Different sources indicate that Web 2.0 emerged recently from various sources. This is a ubiquitous topic, and the use of it is broad and extensive.
- A few sources have this belief that Web2.0 is used interchangeably concerning social media.
- There are other sources however that view the concept of Web 2.0 differently and relate it with different online tools or apps.
On the other hand, there are also a few other people who relate this concept with openness, conversation, collaboration, and participation.
Ideally, Web 2.0 applications support the construction of networks of informal users, which facilitate the flow of ideas, opinions, and knowledge.
It allows efficient generation, sharing, editing, dissemination, and refining of any informational content. In short, it will enable the businesses as well as the end-users to collaborate more effectively and share information between them more easily.
2. Mitigate the threat
Businesses must divert their resources to online reputation management by self or by taking the help of any online reputation management company Miami so that they can mitigate the danger of any harm or damage done to their brand reputation. This should be an integral part of their digital marketing strategy.
Most of the businesses prefer to have their ORM experts in-house. This is because of two specific reasons, such as:
- The in-house employees are more familiar with the policy and decisions of the company.
- They can devote more time for ORM and that too at a much lower cost than outsourcing the project.
There are also several other resources for better and proper ORM, such as online review sites. These sites help businesses to build trust among their potential clients. The positive feedback from the people who have used the product or services helps the companies in several different ways, such as:
- It helps them to monitor and assess their brand reputation and make the necessary changes to improve it.
- This also helps them to mitigate any threat to their business.
- It also helps them to earn new business leads.
In addition to that, you can also use different social listening tools that are available for free and are very easy to use.
3. Reasons for ORM
Apart from increasing the prospects of sales, there are several other good reasons for a business to invest in online reputation management.
Since the internet is the first choice of people to find information and solution or even any product they wish to buy, a proper ORM will enable you to connect with them very quickly. You will be able to engage with them much efficiently and effectively so that you can convert them into loyal customers.
It will also help you to build credibility among the people regarding your brand. Gaining their trust is your utmost importance to ensure that your business succeeds.
Just like a good impression will create a better impact among any individual or any client in your B2B vertical, any negative word about your brand will also spread pretty fast, even faster than a positive review. Therefore, it is essential that you create a better image for your brand, which is why ORM is so vital.
4. Help in recruitment
Every business will rely heavily on its workforce to ensure business success. However, in order to build a strong workforce, you will need to have professional, highly skilled, and qualified staff. They will be least interested in joining your company if it does not have:
- A good reputation
- A clean image and
- A robust online presence.
Therefore, without having a proper online reputation, you will not be able to lay the foundation for the success of your business in the first place, leave alone its operation. A strong reputation is essential in today’s business world, given the fact that most of the recruitments of staff are done using social media.
5. Present your brand in the best way
When you have a strong online reputation, you can easily show your best side. This is what will influence your potential investors and also the current ones, banks, and even the general public.
Remember, all of them will certainly go online to research and know more about you and your brand before doing any business with you. It is your online reputation, presence, and the impact that will more often than not influence their final decision.
If you have any negative reputation, it will show for sure. No one will want to be associated with a business that has a negative reputation.
Therefore, if you want high returns, invest time, money, and effort in your reputation management.
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