8 Most Underrated Internet Marketing Tools to Try in 2020

8 Most Underrated Internet Marketing Tools to Try in 2020

Online Marketing Tools are the eventual, automated tools for online marketing campaign management. There are many amazing digital marketing tools you can use to grow your business. If you’re looking for something new, check out one of these great options.

Digital marketing has become an essential part of all businesses. In 2020, there are now more options than ever for you to grow your brand, increase engagement, and drive sales.

Everybody knows about Google Analytics and Yoast SEO. Instead, this article dives into eight of the most underrated internet marketing tools. Whether you want to craft better content, encourage more clicks, or improve security, you will find the right tool for you.

1. Mailshake


As anybody with email marketing experience knows, non-personal emails often end up directly in the spam folder. Mailshake, meanwhile, is an email marketing tool allowing you to send mass cold emails from a personal email address.

Mailshake makes it easy to sync all your business contacts and add personalization fields. This will be an exceptional million-dollar idea. For example, you can throw in a receiver’s blog name or a reaction to their latest Twitter post. Then you’re good to go.

Mailshake also has additional tools you can take advantage of:

  • Automatic follow-ups to no-replies 
  • Email open rate and clicks tracking
  • In-app response management

Why It’s Effective

Cold email outreach is essential for digital marketing. Mailshake makes it easy to reach out to: 

  • Potential customers 
  • Media that cover your industry 
  • Other websites and blogs
  • Influencers 
  • Industry groups 

2. DrumUp 

Content marketing has skyrocketed in popularity. And DrumUp helps you take advantage of its full potential.

With DrumUp, you can discover content ideas for your target audience. Thus, you will always know the right things to post on your site/social media. You can also use the tool to schedule content across all accounts. DrumpUp also includes handy analytics to get insights on your social media strategy. 

Why It’s Effective

DrumUp saves you time on the topic discovery, research, and sharing. It also features hashtag recommendations, along with promotion and other automation tools.

3. NordVPN 

Among all the activities of internet marketing, everyone forgets one thing — security. VPNs are essential for that. They encrypt your connection, preventing hackers from gaining access to your valuable data. That includes your website and social media credentials. 

NordVPN is one of the leading VPN services. And it doesn’t boost only your online security. It’s also a powerful digital marketing tool in its own right. You can use it to change your IP to one from different countries. It enables practical competitor analysis, better link building, and smart search engine optimization. 

Why It’s Effective  

With a VPN for PC, you hit two birds with one stone. For one, you prevent cybercriminals from gaining access to your valuable data. But changing your IP can also give you better insights into SEO and comes in handy for competitor research. 

4. WooRank 


Nowadays, there’s a large variety of website analytics tools. You use them to extract insights and find the right ways to improve your website through SEO. With WooRank, you have extra tools such as keyword ranking, visitor behavior data, and traffic information.

Think of WooRank as the guardian angel of your website. It helps you collect website data and alerts you when your site has potential errors. 

Why It's Effective 

WooRank makes sure you show up in the correct search results. If you don’t, it provides insights on how to shift gears. It also provides you with crucial information on competitors while breaking down your traffic. Finally, everybody loves the Digital Marketing Playlist. It walks you through everything you need to do to improve both your on and off-page SEO

5. Wordable 

Successful internet marketers rely on productivity. Wordable is a great plugin that allows you to import pages from Google Docs to WordPress in a few short clicks.

Compared to the other tools on this list, it may seem too simple. But that doesn’t mean it’s not incredible. Wordable allows you to increase productivity with ease. You will make more out of the time you have. 

Why It’s Effective

Prolific content marketers spend a lot of time uploading content from Google Docs into WordPress. It’s a tedious task that takes up way too much time. Wordable makes it easy to skip that part so you can focus on creation and promotion. In other words, it helps you focus on the parts of the job that help make you money instead.  

6. Cumul.io 

Cumul.io allows you to create and share KPI dashboards in minutes. It has both simple tools like a drag & drop interface anybody can use and advanced features such as dataset linking.

Using Cumul.io helps you understand how your marketing strategies impact the customer journey from start to finish. And since you can share it with colleagues or create presentations, it’s great for internal reporting.

Why It’s Effective

It’s not only KPIs that Cumul.io makes it easy to track. It also features white-label integration so you can use it for reporting to your end-customers too. You can add a performance dashboard to your website, portal, or integrate it into the software. 

7. Mention 


Mention is like a Google Alert on steroids. It’s a comprehensive media monitoring software. Mention helps companies track conversations about their brand and industry across the web. You can set alerts to monitor your company, competitors, or industry. 

Many also use Mention to improve their social media performance, link with influences, safeguard their reputation, and more. 

Why it’s effective

There’s so much activity on the internet. With so much buzz going on at all times, it’s impossible to keep up with everything. Mention makes it easy to collect all mentions and analyze them. Best of all, it works 24/7. You don’t have to scour Instagram, Facebook, Google, and all the other platforms non-stop to get a sense of what’s going on.  

8. Userlike 


Many websites nowadays offer a live chat option. That’s because 20% of consumers report chat as their preferred way to interact with a merchant. It’s low-effort, quick, and smooth, making it a particularly great option for an eCommerce website. Userlike makes it easy to integrate chat into your website and mobile platform. 

Why It’s Effective

Live chat is a win-win for customers and merchants. It’s easy to adopt, and direct communication always provides more insight into what your customers want. Since it works in real-time, you can guide your visitors through your site. And, you can answer questions before customers go somewhere else. Overall, it’s one of the best ways to improve conversion. 


Digital marketing harnesses the power of the internet to help your business grow. But it’s a broad field. Fortunately, these tools make it easy for you to keep track of your internet marketing efforts.

Launch better email campaigns, save time by automating tasks, and create better customer interactions. Most of the tools on this list come with free trials. So, you have nothing to lose, but everything to gain.

Sam Makad is a business consultant. He helps small & medium enterprises to grow their businesses and overall ROI. You can follow Sam on Twitter, Facebook, and Linkedin.