Interactive Content: 6 Innovative Lead Generation Ideas

Content creation is an essence of contemporary marketing and it constantly evolves in the attempt to meet the demands of modern business. Right now, we’ve come to the point in which it is not enough to create a passive content. Today, it is getting more and more interactive in order to generate leads and conversions.

According to the recent survey, almost 90% of marketers claim that interactive content differentiates them from their competitors. In such circumstances, you should embrace this trend and include it in your marketing strategy as soon as possible. But the question is: what are the best types of interactive content? We will explain it in this article, so keep reading.

6 Ways to Boost Your Content

The analysis proved that interactive content generates twice as many conversions as passive content. Bearing this in mind, you need to consider the most innovative lead generation ideas and choose the ones that suit your business the best. Here are the picks we made for you:

1. Videos

Generally speaking, videos are one of the key elements of content strategies. With the potential to amuse the audience and to go viral easily, videos will take around 80% of all Internet traffic by 2018. But you can add more value to your video content if you make it interactive. The best thing here is to embed a lead generation template somewhere throughout the video.

This way, you can gate the content or offer viewers a convenient addition or content upgrade after they’ve seen the recording. At the same time, you can choose one more option: adding YouTube annotations. Using this tool, you let users move from one video to another. However, you can also lead them from the video itself to one of your external URLs, thus creating a valuable link to your landing page.

2. Calculators

Online content is not only about having fun. It also serves to get users acquainted with serious topics and to help them learn something new. Calculators are a special type of interactive digital content that has a huge potential to help users and generate leads. Not so long ago, only a few companies could afford this tool, but now it is easy to build, and you should not waste this chance to upgrade your online content.

Surfers have mostly used this tool to calculate their loans and interest rates. However, calculators now have many other features. They allow your followers to evaluate a number of business investments and ROI, employee retention rates, cost of low productivity, etc. These are all handy features that would otherwise take much more time for the users to predict and calculate.

3. Surveys

Surveys and opinion polls are the simplest way to engage your audience and generate leads. They allow you to approach potential consumers and to reveal your intentions naturally. Surveys come in various forms, and deciding the best model is up to you. Giving users the chance to answer one or more questions from your survey, you also introduce them to your business in general. If you come up with a set of smart questions, you will get a powerful tool to attract new followers and generate more leads.

However, you need to keep it strictly professional and not make mistakes while creating the survey. Don’t allow typos to ruin your efforts and use professional proofreading services like BestEssays or ProWritingAid to design this content flawlessly. If you do it precisely, opinion polls and surveys will generate both the leads and conversions.

4. Quizzes

Being one of the most amusing and popular forms of digital content, quizzes make a perfect lead generation tool. They can cover all sorts of topics, from very serious subjects like international politics and economy to some simple issues such as the best dog leashes or where to go out next weekend. Of course, the trick is to grab the users’ attention and then ask for their basic personal information.

However, you should save this inquiry for later. First, you get the user to answer all questions, and then you ask for his basic information in exchange for the results. Quiz lovers rarely resist the temptation to find out the result, while your sales department receives valuable data about their prospects.

5. Infographics

Infographics offer the opportunity to present ideas, data, and conclusions clearly. This method of content creation has become more popular recently, as marketers now use it 800% more often than two years ago. However, the large number of infographics is forcing the creators to design even better versions. That’s how we got interactive infographics. Just like the earlier models, they also reveal a set of interesting information and statistics.

But in this case, you can ask the users to give you feedback about the data you showed them. You should analyze their answers and use it to improve the content, thus making it more appropriate for your target audience. And the sales unit is also welcome to join the project. Getting a deeper insight into the users’ opinions, it will be much easier to come up with more efficient sales offers.

6. Games

People love playing games. And now that everybody owns a smartphone or some other IT gadget, you can serve them simple but addictive games to build your online content. The procedure is elementary: you offer a user the opportunity to play the game but ask for registration, which becomes your source of leads. This method is especially fruitful in the beginning of your campaign.

Purchasers who are not aware of your products or services start the journey playing the game and learning about your brand. They get curious along the way, and you get yourself a whole bunch of potential consumers.

Conclusion:

In the era of digital marketing, it is not enough to rely on old methodology and obsolete content. You need to stay up to date with the latest industry trends and use state-of-the-art content creation models. In this article, we explained 6 innovative lead generation ideas that you could use in everyday business. Give them a try and feel free to tell us what you think about it!

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