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7 Digital Marketing Tips for Small Business Owners in 2018



Digital Marketing



7 Digital Marketing Tips for Small Business Owners in 2018

Want to take your small business to the next level? Try these digital marketing tips

digital marketing tips for small business

Small business owners are individuals who privately own a business entity with the primary aim of getting profit. They also have the advantage of qualifying for preferential tax policies depending on the industry and mostly the country. Moreover, they can easily apply for government support.

However, like any other business, small business owners need a marketing strategy for the prosperity of their entity. You are probably wondering what these marketing strategies are. Well, first, you need to realize that marketing is the process of convincing your customers that your product is better than the same product being supplied by your competitors.

Now that we have that cleared, there comes the term digital marketing. There are various marketing strategies and one that has brought ease among many businesses today is the digital marketing. It uses digital technology hence involves the internet or any other digital medium including mobile phones.

Small business owners using digital marketing strategies have witnessed tremendous growth in their businesses. So, are you a small business owner eager to make some profit? Check out the digital marketing tips aligned below to get you started.

1. Use SEO (search engine optimization) rich content

Digital marketing enables you to think big without necessarily spending a lot of money. For instance, when inserting blogs on your website, they ought to be both interesting and relevant to the consumers. Search engine optimization makes users aware of the product your business supplies. With the right keywords, your business is sure to appear in searches when clients are looking for goods or services you offer. Therefore, using SEO rich content helps in putting you among the first in searches hence able to generate more sales.

2. Build compelling content

With the continued decrease in human attention to an average of about eight seconds per second, building content which is captivating is a big win. A majority of people including you get bored when they see a cluster of words on their screen from top to bottom. In fact, only a few of the people will even bother to read the first part of the cluster.

However, the use of imagery or video graphic material tends to capture the consumers’ attention as they scroll through the page. For example, you could combine a small description of your product, business or even service with an image. This application of imagery and video graphic could be on the social media platforms such as Instagram, Twitter or Facebook or even your business website.

3. Create and enhance your business profile

Your business, just like you, needs to have a well-established profile. Many people have personal profiles on the social media platforms. Just like that, your small business also needs to have a personalized profile. First, having a polished profile picture to highlight your company dealings is quite essential. A profile helps people to easier relate to the various services or products your business is offering. Moreover, having an enhanced profile helps people realize that your business is real and very much existing.

Also, with social media marketing, you need to make regular posts. These posts act as an update to your customers on what you are currently giving.

4. Permission marketing

Permission marketing is the process of requesting your digital audience the permission to send those updates personally.  It is quite mannerly and admirable when you perform permission marketing with both your existing and upcoming clients. You could be sending information via e-mail, text messages, and newsletters.

When you ask your customers for permission before sending them the push notifications of your business, you subsequently get respect from them. Therefore, only send it to those who agreed to the notifications as you leave out the ones that did not agree. Also, there is nothing as pleasant as a widely respected business. So, your business growth and profits are sure to increase in a lump sum.

5. Engage in online public relations

Online public relations involve various online platforms which you can use to market your small business. For example, video advertising is one marketing strategy which various small business owners can use to boost their business entity. Video advertising is readily available on platforms such as YouTube. In such platforms, video advertising comes in three various stages. These are; pre-roll which come at the beginning, mid-roll which come in the middle and post-roll which come at the end of the videos. Each stage of roll advertisements has various impacts on the marketing of business.

However, the most surprising advantage about the video ads is that they sort of forcefully prompt the consumer to view them.

6. Email marketing

Emailing remains one of the most cost-effective and efficient marketing tools for many business owners. It is also the best digital marketing tip when looking to gain some brand loyalty. Email marketing is also a good resolution when seeking to do some new business. With the right sign-up incentives, not only bring in new client but also re-attract the existing customers. While building the emails could be in most cases time consuming, you can do the marketing for low prices. In some selected services, you can perform email marketing for free.

7. Focus on the local market

With a small business, it is sometimes if not in most cases advisable to concentrate on the domestic market. With digital marketing, this means focusing on the neighborhood, street name and even the zip code of your target audience. This strategy sprouts the feeling of great care for their needs. Marketing in your local area of business is easy as you greatly understand the people living there. You know what they want, how they want it and their reaction when it's more than they expected. Moreover, if your business caters delivery services, then it also becomes affordable to deliver the goods or services you offer. This is because you are focusing on the zip code area of your business, and its neighborhood.

There are a couple more digital marketing tips like using data to personalize offers and improve customer wants. Also the option of using buy buttons on your businesses’ social media. For instance, your customers can complete purchases without necessarily leaving the social media platforms. This kind of strategy (buy buttons) significantly generates profit probably more than you could imagine.

Digital marketing has proved to be more effective and efficient in our world. With the fast growing technology, your business needs to be on par with the trends. With the right hand at digital marketing, your small business can soon become a big business. So, what does it take to be successful in digital marketing? Well, I’ll give it to you. Let your digital marketing be Precise, simple and determined to attract new consumers each and every time. Moreover, you need exactly what the audience wants. And most importantly, always be one step ahead of your competitors if not a couple more steps ahead.

With the highlighted above and these tips, try that which works for you depending on your business industry and target market. Just remember that not all that works on someone else’s business is a guarantee that it will work on yours.

About the Author:

Elena is a marketing manager at Keen and an avid traveler. She runs Keen digital strategy and aims to help small local businesses grow and succeed online. She’s all about self-improvement and healthy living.

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  1. Sim

    May 12, 2017at3:35 pm

    Hi! Great clear info! Thanks
    Could you possibly can advise me any seo tools to find right keywords? I’m looking for it now. Tend to SerpStat so far. It’s cheaper than others and has the same features. What can you say?

  2. Gaurav Heera

    May 18, 2017at12:51 pm

    Thanks, for sharing your thoughts and valuable services.
    Digital marketing is future and we should be ready for changes I see digital marketing as an evolutionary process. You have to follow the client searches and record what works, keep in mind what works and be flexible and get rid of what doesn’t work, Consumers have to educate themselves in the process and begin to know what is good from what is not good. Companies also have to constantly provide the proper solutions for what works well for their client’s campaigns.

  3. Niraj Bariya

    May 18, 2017at3:38 pm

    Loved this point “Focus on the local market” – Small businesses should know about their target audience wisely and than need to put effort in digital marketing plan. Apart from it businesses should spend some money on paid marketing like Facebook ads which helps them best. They should run ads in particular locations to capture leads or customers and that would be the best investment for them.

    • Sawaram Suthar

      May 20, 2017at3:31 pm

      Yes Niraj, focus on the local marketing is very very important especially for small business. However, all points are useful, you can check other tips too. Thank you for stopping by.

      • Niraj Bariya

        May 22, 2017at2:56 pm

        Agreed Sawaram. Reading your blog regularly and loved all your articles. Keep sharing ! 🙂

  4. Sindhubell

    June 8, 2017at11:22 am

    Wonderful bloggers like yourself who would positively reply encouraged me to be more open and engaging in commenting. So know it’s helpful..

  5. Iadms

    June 8, 2017at6:14 pm

    Great tips for small business to consider. Just need to plan a good marketing strategy including the above tips will prove really useful to outrank the competitors. Thanks for the interesting post.

    • Sawaram Suthar

      June 15, 2017at12:43 am

      Thank you for giving valuable feedback. I hope you enjoyed an article.

  6. Lizz Clarke

    June 19, 2017at8:51 pm

    Mobile-first indexing means that Google will rank its search listings based on the quality of mobile content first. This is in response to the demands of its customers, with Google saying that more searches are now carried out on mobile devices than desktops. SEO is a very volatile industry because of the many changes that take place in the Google algorithm within a period. It’s not just about creating quality content, but also about knowing your audience, to the extent that the content is useful and has more chances to be ranked higher in the search results for the relevant queries.

    • Sawaram Suthar

      June 19, 2017at11:00 pm

      Thank you for stopping by. The audience will be key points for any company, whether they are on mobile, desktop or laptop.

  7. Mac Bryan

    September 14, 2017at9:07 pm

    their is an other method which a small and large business can used for digital marketing and its online video marketing with explainer videos

  8. Janson

    October 10, 2017at12:21 pm

    Great post! I, too, love the transom idea.

  9. Alexandria Martinez

    October 13, 2017at6:04 am

    My fiance was talking about the Beacon business marketing scheme. It made me a little curious as to what other marketing tools are since this is such an effective and useful one in itself. I like that a tip to focus on the local market is being used so that the community is rewarded as well.

  10. T I Antor

    October 25, 2017at8:02 am

    Hey, Elena,
    Great Stuff!!
    All these 7 steps are really useful for digital marketing growth. Yes, local audience targetting is best. Also, we should use the local keyword for this.I want to add one more thing that is mobile optimization for a site. Its really matter how your site acts on mobile devices. UX is must for increasing audiences. Also, Include Local Address & Business Hours, Optimize site for local search, Claim local listings & optimize, be active on social media Channels are also very handy for digital marketing growth. Thanks a lot for sharing these awesome steps.

  11. Namit

    October 27, 2017at3:35 pm

    This article is really fantastic. It is very informative for one who wants to start a business. Keep sharing such useful posts. Thank you.

  12. Marek Stachura

    December 5, 2017at4:27 pm

    For small business owners, make sure they have strong marketing strategies in the digital world. Use of SEO in a good way take their business to next level, also a good professional business profile can help to highlight their business status. Wonderful post!

  13. Raghav Verma

    March 21, 2018at10:52 am

    Thanks for such a relevant information. This blog will really help every digital marketer at the beginner level and I want to tell you something that Doesn’t set it and forget it- We see this happen all too often. Someone dips their toe into the world of AdWords and then neglects to keep up on the regular maintenance needed to ensure your campaign is providing a proper return on investment. If you don’t have a team member who can dedicate time to monitoring these efforts, partner with a local digital marketing agency to help
    Track it! Why invest your hard-earned marketing dollars if you’re not going to track your return on investment? Track any and all conversion points on your website

  14. Sutton Turner

    April 6, 2018at10:31 pm

    I like how you said to use email in your digital marketing strategy. My dad owns a small cupcake company and uses the internet to market very often. Thanks for the tips on how to market your small business online.

    • Sam Makad

      April 6, 2018at10:51 pm

      Thnaks Sutton! Glad to know you liked it.

  15. Millie Hue

    April 20, 2018at8:56 am

    I agree that using infographics or any eye-catching photos would motivate people to stay on your page and read through your products or business. A friend of mine has started a business about T-shirt printing, and she told me that she is planning on setting up a website to reach more customers. I guess it would really be helpful for her to get these tips upon creating a website. Thanks for the help!

    • Sawaram Suthar

      April 25, 2018at4:40 pm

      Millie, Glad to know you liked it and helped your business.

  16. Muhammad Amjad Butt

    April 28, 2018at11:53 am

    Unique information always attract the readers so write on a unique topic but I like your website because of Alexa rank is very good.

  17. Aleshire Mueller

    May 17, 2018at7:21 am

    I do like how you said that permission marketing is a process of marketing but only for the audience that granted the permission and that it is good because it gains the respect of people. As a customer, I have to agree with that because there are times when I want to receive notifications, and there are times that I don’t. If I start my own business, I will see to it that I do this. Thanks!

  18. Thomas Schalch

    May 28, 2018at10:11 am

    It is good to read this interesting and informative blog. Thanks for sharing.

    Join the business generating leads through muscle media today! If you would like more information please send us a message or give us a call.
    We are here to help your business.

  19. Sutton Turner

    June 29, 2018at11:02 pm

    I like how you suggested that it is sometimes if not in most cases advisable to concentrate on the domestic market with small businesses. I own a small business and have been thinking of reaching out for a local marketing service. Thank you for the digital marketing tips for small businesses.

  20. rohit aggarwal

    October 18, 2018at12:20 pm

    thanks for the information

  21. varun gupta

    October 18, 2018at12:21 pm

    good one keep it up

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