Good news, online marketing specialists. An infographic has arrived to solve one of modern marketing’s most woesome ills - not knowing what dimensions Facebook images need to be.
When it comes to managing digital marketing services, there's nothing quite like being stuck between a graphic designer, a social media manager, and a PPC expert, all of whom are clamoring for the same ad with different dimensions for the same placement.
Your PPC expert has got it seared into her brain that there is somehow one Facebook ad dimension. She just wants some Facebook ad images, please.
Your social media guy is more of a social media posting guy. He isn't sure why anyone is asking him but tosses out the dimensions for page posts and events in an attempt to be helpful.
Your graphic designer just decides to wing it and puts together a set of six versions in different dimensions and asks you to let her know what you think.
Finally, you Google it, find the answer and politely tell everyone that they're all wrong.
Chatter goes deathly quiet as the designer gets back to work.
Imagine a future in which your whole team had a cheat sheet with the required dimensions of every Facebook ad. Well, that future has arrived in the form of the infographic below.
While this new Facebook Cheat Sheet is pretty handy for being able to check for correct Facebook image dimensions at a glance, there is a lot of other helpful stuff included as well.
For example, it provides a reminder of Facebook's limit on how much space text can take up in an ad and the penalty for exceeding that limit. It also explains what can happen if you fail to upload images in the correct dimensions, such as awkward auto-centering and image pixelations.
The infographic even features valuable reminders on info unrelated to images. When it comes to videos, there are helpful tips for keeping shares under 4 GB and no longer than 340 minutes. There are even important rules in here related to textual content, such as how long headlines, post text, and link descriptions can be for different types of ads and shares.
When you check out the infographic, be sure to check out the tips at the end where they provide resources for dealing with some of the most common problems with Facebook images.
Infographic by Techwyse
Rebecca Hill is the Outreach Coordinator at TechWyse, an SEO agency in Toronto, Canada. While she isn't building relationships with bloggers and influencers in the marketing world, she can be seen rooting for the Blue Jays.