Sawaram Suthar is CMO at Acquire, and also a founder of Jagat Media, a digital marketing agency. A digital marketing consultant, he has experience in things including branding, promotions and page optimization, along with research and strategy. He has an MBA from the University of Pune. Anyone can find him on @sawarams.
SaaS businesses worldwide are working rigorously to make a mark for themselves on the map. The whole Software Service market is booming with new and old players, as everyone is keen to get a large slice of the big pie called enterprise application market.
As per an estimate, by the year 2018, nearly 28% of the world’s enterprise software will run on or via SaaS. This would mean the whole market would earn nearly 51 Billion U.S dollars in revenues. - Source: IDC
Thus, you can also say that this point is absolutely the right time to enter the SaaS market. In fact, with so much growth predicted in the market, launching a company related to this field is not a bad idea. However, with so many players coming to the game, and contemplating to do the same, it is vital that you must launch your Business successfully with all the growth support and hacks available to you.
So today, I am going to discuss 10 growth hacks that you can employ at the time of launching your own SaaS project. Trust us; these hacks would give your venture a great head start!
1. Make a website that conveys what your offer
Making a website can be a tedious task and if you get it wrong at the end of the day, it will really hurt your growth chances. And, when you want to launch your SaaS business, a competent website is a must. However, remember, your website should contain and cover relevant things.
Firstly, be straightforward and highlight to the world what you actually offer through your website. People do not visit your page to loiter around, they want an instant solution to their problems and it is your job to convey what you offer.
- When a customer first reaches your website, make sure you grab their attention towards two specific things.
- What you offer, and how do you offer it better than others.
- You can provide a solution in a single line so that the customer can easily identify your value proposition.
For example: take a look at the Amazon SES service website. It is clear that with one single look you can understand what they are offering and how they are offering it. Apart from this, your SaaS business website should be professionally made and it should offer all sorts of features to the clients. It must contain relevant pictures, videos, contact us and about us information, and of course a call to action button.
In short, your website should provide all the details and the things that a customer would look for when they end up at your website.
Still want more examples, check this awesome guideline by Kissmetrics: The elements associated with a Software Service website
2. Make a cross functional team
Customers want attention and that too very quickly. They want companies to reach out and solve their issues in a prompt manner.
Since 2013, the number of customers needing a quick reply from a company has gone up two folds.
It is a well-known fact that customers like it when companies provide them quick service. In addition, and not surprisingly, if you want your new Software Service project to grow and prosper right from the word go then even you must provide quick attention. For this, you need a cross and a multi-functional team. Your new venture must have a team that is dedicated to provides customer satisfaction across all departments and sections. This way, your venture would save not only money but more importantly, it would easily provide customers the support that they need and deserve.
The Cross-functional team must work hard to achieve one common goal, and in this case, the goal must be to reach out to people before your venture is launched via the traits of social media. This way, you will ensure quick growth for your new venture.
3. Create or participate in communities sites
"Humans yearn to be connected and to gain energy, knowledge, and comfort from others." - Robbie Kellman Baxter
Any new venture has to understand that it has to approach and touch the right people. And, when you are on the verge of starting your new SaaS start-up, you have to retain the people you touch. Here, retention is much more valuable than acquisition.
You can start by inviting niche bloggers, marketers and influencers to your community. This way, you and your community would be in touch with one another and subsequently, any type of problem solving would be easy.
People and users can write blogs, give advice, and provide support to one another via your venture, thus making your community quite relevant.
Many companies in the past have created communities via using tools like Slack, a real-time chatting platform. The tool allows members to interact with each other easily thus making interaction simpler.
4. Keep your blog updated and in-depth
If you are on the cusp of launching your Software Service Business, then make sure you have an active blog amongst your folds. If you already have one, then make it active and up to date. There are several benefits of keeping an active blog. And, one of them is, of course, capturing new viewers & users and keeping the older ones happy. Company blogs are quite common in today’s world and even you should consider using them rigorously for your own benefit.
Just check out this popular blog from, none other than, Moz blog
An updated and catchy blog has become a necessary to attract viewers and fans. Just make sure the content on your blog is in-depth and relevant. You can also try and provide guidelines, tutorials, and resources.
If you provide niche content then targeted people will start coming to your blog and website. It will help them to learn something new and it would be a novelty for them.
Promoting blog is also important, so use these great tactics to promote them.
5. Try and reach out to niche blogs and contribute there
Niche blogging is a very particular type of blogging that concentrates on reaching out to one particular market. Niche blogging can easily promote your own product or service in its own domain. When you want to promote your new SaaS venture, make sure you use the industry niche blogs and magazines to promote your content and business there.
Niche blogging is a very viable tool to promote your business in a very organic sense— that is, in a more natural way rather than being sales-oriented. Generally, targeted audience also read niche blogs; hence, it is a very easy way to reach out to your preferred mass.
Some of the blogs that you can check out:
If you can convince some of the best bloggers or blogs to post your content or material, then you would actually take a giant step towards achieving growth for your new venture.
6. Try to make a rapport with these blogs or bloggers
As we have already established, bloggers can change the way you present your business to the world. So, wouldn’t it be in your best interests to have a rapport with these bloggers or blogs? Try to build your personal relationship and authority with these publications as they have the power to promote your content. They can easily take your content and promote it organically at places that would benefit you. That too, for free!
You can build personal rapport slowly in order to make sure later on; you have a convivial relationship with a blogger or influencer.
7. Make official announcements via E-Mail and PR
If your Software Service Business’s launch date is coming closer, it is the time that you must start making announcements. Now there are several ways and channels you can select for this but try to choose the optimum strategy. For instance, for a business-to-business product, an announcement on LinkedIn would be more beneficial than on any other platform. However, using E-mail and PR is still the most effective method to mark your arrival to the big leagues.
With E-Mail, you can easily reach out to tons of people at one go. Just make sure that your e-mail is written quite professionally and conveys your intentions correctly. In the PR announcement section, be certain that the content is crisp and enjoyable to read. Here are some examples that you can look at.
Apart from this, even the timing matters a lot. If your software is ready, then make sure to announce it, if not then wait for the correct time to create the hype. Just remember, you need to maintain the buzz so that your audience remembers you.
8. Get listed and featured
When you make or innovate, a new product or software, you always dream that it gets listed on the right websites where your targeted audience can grab a look at your creation. This process can become a hack that can help your company and product to grow profoundly even before its launch. You can use these listing websites as they house beta users, potential buyers, early adopters, and overwhelming traffic & users.
Product Hunt is a very popular website that curates tech products and software for people to view and see. Many entrepreneurs use the website to post their creations so that it reaches the right people. Apart from Product Hunt, even GetApp is a fantastic website to get featured on. The website compares reviews, and evaluates service apps.
There are other websites too, and you can list your new product or software here for maximum impact:
9. Spread your content through Social Media
When you are ready with your marketing ploy—like your content and blog—you must find ways to share it. And, share it you may handsomely with social media!
If you want more people and users to see, view, comment, and share your content, then exploring the social media websites might be the best idea. This way, you can easily influence, grow up, and gain exposure.
LinkedIn is the first stop that you should make. The website will not only allow you to reach out to your network but it will also help you to touch other users. It wills particular work well with SaaS ventures.
Just make sure your content is of the best quality and use optimized headlines for maximum impact.
Apart from LinkedIn, you can also target Twitter. With more than 313 million active users, Twitter can easily help your cause. Again, just make sure you promote and post relevant things from your official twitter handle.
10. Request Industry Influencers to review your software
If you seriously want to play ball and rub shoulders with the best then you have to leave your product of the realm of the experts. Yes, we are talking about getting the approval from the people who matter the most. You have to—and we must insist on this— request industry influencers to review, and give a judgment upon, your product.
This will simply give your software more credibility and recognition, and the popular influence may even promote or share your link. This is a fantastic way to generate more traffic and name for your business.
11. Bonus Hack: Repeat and Monitor
Now that you are aware how you can prepare your SaaS business venture for its ultimate test, you must not be lenient once you go through the whole process and attain momentum & growth. Promotion and marketing is an on-going process, at any product life-cycle stage, and even you must keep at it at all times for maximum growth. For an inspiration you can also read these 128 growth hacks to accelerate your acquisition, activation or retention efforts.
Just make sure that you monitor and repeat if everything is going as per plan. Remember, your ultimate goal is to make sure that your business grows and launches itself successfully at the starting line itself. Thus, continuity of the initial hard work should be a never-ending process.
Also, keep in mind; if you lay the groundwork in advance for the growth of your project, then it will help you during the launch, as your initial hard work will pay a dividend.
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