Your business has spent weeks (or possibly even months) coming up with the perfect event that your ideal customers are going to love. You've spared no expense and pulled out all the stops. Now, all you have to do is let everyone know about it.
Which, of course, is where your invitation cards come into play.
When leveraged properly, invitation cards are more than just a way of conveying information. If that was all you were trying to do, you could put the event's date up on your website or send out a quick message to the people on your email list.
No, what you're trying to do is build anticipation. Get people excited. Help them reach the point where when that big day finally comes, they can't wait to get in their car and spend some time with you and your people.
Thoughtfully designed invitation cards allow you to do all of this and more in the most compelling way possible.
But of course, simply sending out those invitations alone isn't enough to get the job done. If you really want to make the maximum impact and make sure your attendance levels are where you need them to be, there are a few key things you'll want to keep in mind as you fire up the invitation maker and get started.
Creating Better Invitation Cards, One Step at a Time
Maybe the most important thing you can do when designing your own invitation cards involves getting out of your own head, so to speak. In a lot of ways, invitation cards are just another piece of marketing collateral.
To that end, you should be thinking the same way you would if you were using a poster maker like Visme (which I founded) to design something that would eventually wind up in a store somewhere. The process will only be as creatively difficult as you choose to make it, so just rely on the old best practices of visualization to help get you by.
To get to that point, you need to understand what your goals are. In this context, they include A) getting the relevant information across about the date, time and location, B) doing so in a way that also conveys the spirit of the event in question, and C) bringing all of this together via a visual design that compels people to want to attend to begin with.
Every design decision that you make should service one of these three goals, and your invitation card is a blank canvas to that end. Likewise, anything that is not directly tied into those goals (or worse, distracts from them) is something you can't afford to include.
For starters, don't be afraid to leverage the principles of color theory to your advantage. If your event is one that is fun in nature and that people should be genuinely excited about, rely heavily on brighter colors like red and orange. If it's more serious in nature but just as important, go darker and place a heavy emphasis on colors like black.
The right color palette can quickly convey what your event is "about" in a way that people are naturally drawn to, so whatever you do don't just pick any old colors at random.
Of course, the same is true of the fonts you choose to use. Typography plays not only an important role in conveying emotion, but it will also dictate a lot of the choices you're making in terms of composition as well. If your event is a serious one, you would want to use some kind of script font that naturally gives off an elegant impression.
That, coupled with a darker color scheme, immediately lays the groundwork for what is to come. If your event is more on the fun side, however, something like a sans serif would certainly be more appropriate. The combination of that with a lighter color scheme will immediately start to give people an accurate impression of what they're in store for.
But to that end, don't mix and match too many fonts - especially ones that end up contrasting with one another. It's perfectly okay to include a brief description of your event (or something like a tagline) in one font and the event date and location information in another.
In fact, this may be a good idea because it allows people to quickly find what they're looking for. But if every other line is in a new font, people will quickly start to get confused and at that point, they're probably going to stop paying attention, too.
On the subject of font sizes, you can generally include text that is as large or as small as you want - but just note that it will dramatically impact your larger composition options. When it comes to invitation cards, there are two visual rules to remember: you need to keep things short and sweet, and white space is your friend.
To speak to the first, this just means don't include any information that you don't absolutely need to. An invitation card is not a press release, so that paragraph about why you're throwing this event or why you founded your business doesn't need to be there.
To speak to the latter, this means don't flood your invitation card with so much information that people become overwhelmed. Bigger fonts give you less of a canvas to work with, which means you'll have less room overall.
Finally, always pair the information on your invitation cards with relevant images whenever you can. This doesn't always have to be literal, in that you won't necessarily need to include a picture of the event space or anything like that. If your event is taking place outdoors, a nice border with flowers or other greenery is another way to compliment the idea at the heart of your event.
People will always not only be drawn to collateral that includes images, but they'll remember the information contained on it, too - which is important, considering that you're asking a lot of people to attend your event.
At that point, you can use a service like Respona to find thought influencers in your industry to help share those invitation cards across social media, in addition to sending out physical copies to your actual customers.
Provided that you've designed something that represents the event in a way that is visually exciting and undeniably interesting, attendance numbers aren't something you're going to have to worry about.
You can just sit back, relax and wait for that big day to arrive - which is exactly what you want to be focusing your attention on at this moment.
Payman Taei is the Founder of HindSite Interactive (he doesn’t like using the word ”CEO” it’s way too Formal), an award winning web design and web development company. He’s also the Founder of Visme, a Do It Yourself platform allowing everyone to easily create, manage professional presentations & infographics.