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Testimonials are powerful. Know the strategies for getting more customer testimonials and how to use it effectively
As the number of choices that users are facing online is increasing daily, it shouldn’t come as a surprise that leveraging social proof can be one of the most important ways to improve your sales effort.
While any type of recommendation from satisfied customers could improve your chances of getting conversions, video testimonials build trust and the overall use of video in your content strategy can help you achieve a higher retention rate with your audience.
Gathering materials for these can be quite a challenge – where do you even start? With the remote work trend we’re facing, it’s even tougher to go out and put together proper videos to use in your B2B outreach.
That’s why you should consider implementing a customer testimonial tool and using all the benefits it can bring to your advantage. As the concept has been on the market for a while now, there are many options for you to choose from. Let’s take a look at some of the most relevant tools available that can make your life easier.
1. Testimonial Hero
The first on our list is a tool that provides you with a platform for creating stunning B2B video testimonials. From pre-production to post-production, Testimonial Hero gives you a polished result through a care-free experience, where everything you need is handled without the need to be hands-on.
This tool specializes in authentic remote video testimonials, making it a good choice when you want to keep everything online and safe as possible. With only 30 minutes expected from your customer for creating a high-quality piece of content, it’s easy to see why Testimonial Hero is one of the most popular tools out there and how this efficiency can come in handy in multiple ways.
For example, you could go back to the customers that you converted using LinkedIn, ask them to share their positive experiences, and just sit back and wait for a video your team can use across all channels.
Going into the preparation stage, you should know the specifics for your content, such as the number of participants and video length. This will help with the pricing, as there are several options available for Testimonial Hero depending on production requirements.
This is another tool that can be a good choice for your remote social proof collection. One of its strongest points is that it’s mobile-friendly, as the recording process is streamlined through a single link. The simplicity allows for good communication with internal stakeholders as well, because it doesn’t take much effort from their side to get content that’s ready to go.
There are also customizable video campaign templates available that make it easier to create the exact type of testimonial you need for different objectives of your B2B sales strategy. Easy-to-use editing tools implemented in the platform allow for elements such as logos, text overlays, star ratings and other ways to make the final product look the way you want it to.
VideoPeel also includes additional functionalities, aside from video creation – publishing options and additional analytics. Placing your testimonials across various channels is automated and you can use this video lifecycle automation to gain insights from additional analytics, but these options aren’t available in all packages.
One of the more common ways that brands use social media to gather social proof is approaching influencers and involving them in the promotion. What makes Pixlee different from the previous tools is that it provides a simplified way to engage with all users. It’s created as a variant of a social listening tool that allows you to tap into your community and gather brand advocacy stories directly.
It makes it easy to share social proof directly on your channels, while also providing a way to invite customers to share their testimonials. The platform has options for gathering photos and videos across social media, while also allowing for simple customer engagement when asking for permission to use their content.
This tool also has an automated way of sorting and curating materials based on tags to stay on brand and avoid getting flooded with videos that aren’t relevant. The quality of content collected is also controlled by integrated automatic spam and brand protection filtering.
Aside from videos, this tool makes it simple to get other types of user recommendations such as star ratings and automatically add everything to your website. You can also use it to collect feedback through a survey and it offers a simple way to automatically send email prompts to do this.
There are also some additional features coming soon, such as customer feedback incentives options. There are also integration options available for other tools like CRMs.
As for video testimonials, Boast app allows you to tag and filter testimonials based on product, location or other custom fields, keeping them organized so you can have the right ones available depending on the topic or product you’re promoting.
The process for videos is automated, which makes it efficient, but also means that there is no integrated way to edit videos when they’re submitted. This can be beneficial if you’re looking to showcase raw stories, such as a customer's ecommerce journey, but challenging if you need something more polished and of higher production value.
Unlike Boast, LivingLens is all about videos. Its flexible APIs allow for flexible integration with various technologies. This means that, for example, you can use the tool to collect testimonials through shareable surveys over Zoom. When you’ve collected them, you can use the tool to create showreels that fit together thematically.
AI automation and machine-learning tools allow for more in-depth analyses and understanding of trends in your video content. This is particularly useful when you have a lot of testimonials and you’re unsure of what to publish.
The set of tools available in LivingLens are mostly directed to healthcare enterprises and technology or software companies, with distinct publishing and analytical options used for more nuanced showcasing of social proof. The tool provides you with a way to plan out your video strategy and sort everything depending on the message you want to convey.
A high level of flexibility and integration offers a comfortable experience but can be a bit overwhelming when you’re in need of something simpler. It’s also slightly more focused on integrated collecting, analyzing and distributing videos than on creating visually distinct videos.
6. Vocal Video
The last tool on our list is doubling down on video editing – Vocal Video offers various possibilities for you to customize your testimonials and make them look distinct without reaching for dedicated software. Some of the most notable options are adding graphics, music and creating transcripts – this is especially useful if you’re placing videos on your website.
Templates are available within the tool to make editing multiple videos streamlined. You can also use Vocal Video to convert your video content to audio if you’re more interested in showcasing animated visuals. When it comes to sound, it also has a library at your disposal.
As for the video collection, the process is simple – you send the users a link that’s opened in their browser and they can start recording from there immediately. This tool uses Zapier integration and you can connect it to a variety of platforms, including Slack and Google Drive.
The integration at your disposal makes it convenient to create a flow from receiving a video, saving it to your Drive and then distributing it from there on your channels such as YouTube.
The main benefit of this tool comes with its wide range of customizing options for those who are interested in dipping their toes in the editing waters but without committing to learning specialized video software.
After completing your sales funnel, it’s essential for your further sales efforts to keep the customers in the loop and make them your brand advocates. The importance of video content in marketing is becoming increasingly visible, so it’s only natural to put these two together and create impactful stories that will boost your conversions.
It may be difficult to choose the perfect tool for your business, but it all comes down to the specific goals you’re after and the image you want to put out. Some tools, such as Testimonial Hero, are more dedicated to creating a polished product and taking the process of putting it all together off your hands, while others such as Pixlee or Vocal Video ask for a more hands-on approach.
Take your time and browse around. Think about the specific look and feel you’re going for and ask about pricing that would match that vision. With each tool there are multiple possibilities available, so you shouldn’t let the budget be the crucial factor in your decision.
After you’ve settled on an ideal tool, don’t be shy to share the testimonials across your channels – they are most likely to be one of the key influences on your prospects when deciding whether to commit.
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