Sam Makad is a business consultant. He helps small & medium enterprises to grow their businesses and overall ROI. You can follow Sam on Twitter, Facebook, and Linkedin.
In the era of intense business competition, proactive leaders must seek smart, unique ways to attract and retain customers for ongoing success in 2024. Here are top 10 ways to drive sales in 2024.
There is more business competition than ever before these days, which means every single customer that your company makes is all the more important. It’s vital that a company that doesn’t just rest and expect consumers to come to it.
Instead, true business leaders need to be proactive and find reliable, smart, unique, and cutting-edge ways to drum up support and find new customers in 2024. Driving up profits and catering to your customers is an effort that should never end.
Once it has started, a company needs to stay committed to always doing its best to create more customers and then retain them for the long-term future, too.
1. Know your audience
A company isn’t getting anywhere unless it really understands the people who value them. Understanding your target market deeply is a vital part of driving up sales. That is especially true in 2024 because people have so many more options when it comes to just about everything.
Choices inundate people in various aspects, from cars and phones to television, clothing, and food. Therefore, if a company wants to find success and drive up its sales, it needs to really break down into the specifics of who its customers are. What drew them in in the first place?
How much money are they willing to spend? What is something that turns them off and makes them seek services somewhere else? We need to ask and answer all these questions and many more.
When a company understands these things about their customers, they will be able to tailor their products and their marketing plans in order to speak directly to this very specific group of people, who will then return again and again.
2. Social media
Whether you like to admit it or not, social media is here to stay. It has become only more popular over the years and even more prominent in just about every sales plan. In the modern age, a company must tune into social media and smartly use apps like Facebook, Twitter, Instagram, and beyond to find success.
Social media is a terrific way for business leaders to interact and engage with their customers. But executing it correctly is essential. A company can’t just sign up for social media accounts and then post whatever they want. Instead, prioritize targeted ads, create valuable content with a genuine and organic feel, and foster numerous interactions between the account and customers.
A social media account for a company needs to reply to comments, engage in conversation, and feel more than just another avenue for advertising. Customers will pay attention, but only if they feel they are getting something special out of a company’s social media account.
3. Offer discounts & promotions
A smart way to generate interest and sales in 2024 is to offer smart, targeted discounts and promotions throughout the year. These limited-time offers and bundles will really help customers make up their minds to make a purchase.
When creating discounts and promotions, consider the timing, especially the time of year. A business should perhaps not focus on as many promotions and discounts during the holiday season when customers are already eager to buy and will probably make a purchase no matter what.
However, during the slower parts of the year, companies should bring out the best discounts as a way to bring in sales when business is dragging. It is vital that any promotion is strategic and doesn’t devalue the product or brand. Offering excessive discounts too frequently may convey to customers that the product lacks value and isn't worth purchasing.
4. Optimize the website
Much like social media, a company isn’t going to find a lot of success if it doesn’t have a reliable, trusted, and efficient website. Prioritize user-friendly design on the site, enabling customers to swiftly find what they need and providing a wealth of easily understandable images and information.
All business websites should also be mobile responsive, which means they will work on all cell phones. The truth is that modern customers almost exclusively buy their products online, so any site that doesn’t work well on iPhone, Android, and any other cell phone is sure to fail.
Websites also need to be able to provide customer service for potential buyers. These days that is possible with the creation of bots, which can have entire chat conversations with customers without any sort of oversight.
Additionally, the site should have all the information needed, such as locations, addresses, phone numbers, and email addresses to contact. Nothing can anger a potential customer more than not being able to get in contact with a company.
5. Focus on customer service
The idea of providing great customer service is an age-old one that has been true since the beginning of commerce. Today, more than ever, a company needs to be sure that it is giving the very best customer service to everyone, regardless of their problem or the size of the sale.
Why does this matter so much? Because without customer service, your company doesn’t have anything. Bad customer service says so much. Disappointed customers will promptly redirect their money elsewhere if the service falls short of expectations.
Studies have shown that these disgruntled people will spread negative word-of-mouth about what they experienced. In fact, most people will talk about negative experiences more than positive ones.
When you lose a customer because of bad customer service, you may never get them back. Customers will put up with a lot, but once they finally decide to break off from a company because of bad customer service, they likely won’t ever come back.
The best way to give a customer great service is to promptly respond to questions and complaints, address the concerns always relay sympathy, and, most importantly, go above and beyond. There are many cases of businesses actually creating life-long customers because they have given them good service, righted the wrongs, and treated the situation with compassion and humanity.
6. Pay attention to SEO
Having a website is important for all types of businesses, but simply putting up a site with the most basic information isn’t enough, and it won’t drive sales. Instead, any company looking to really make an impact in 2024 needs to invest in SEO.
SEO, or Search Engine Optimization, is the method of optimizing a site and the content in it so that it ranks higher in search engine results. When you hop on a search engine and look for “couches,” SEO gets to work and finds you the best couches perfect for you.
The search engine essentially finds websites based on SEO and the way that a company builds its site. SEO enhances visibility on platforms like Google and Yahoo, attracting relevant traffic and elevating the overall quality of site visitors. Effective SEO ensures that a business's site attracts visitors with a genuine potential for making a purchase.
Boost your SEO by hiring experts, utilizing site plug-ins, or incorporating keywords strategically to enhance visibility on search engines.
7. Use sales software to improve performance and revenue
In the modern era, various types of software are available to enhance company performance and drive sales. They all serve different purposes. Some of the software will do the most basic automated tasks, like data entry, follow-up emails to customers, and instantly sending out discounts. This will allow humans running the company to focus more on developing relationships with customers.
One Up utilizes Customer Relationship Management (CRM) software, automatically storing and managing customer data for an honest view of their preferences, interactions, and purchase history. This will create in-depth insight into how the customers think and feel and what they want.
Performance analytics is another focus of a lot of software in 2024. These analytics will give a lot of valuable information about the performances of employees, conversion rates, and the revenue generated by certain products. This will show what is working and what is not, what is selling well and what is struggling, and more. Data is key to seeing how a company is doing and how it could perform better.
Forecasting is yet another tool that companies can use in 2024. The prediction of future sales and trends can help with the decision-making process for the year ahead. A company will be able to know which path it should go down based on forecasting software.
8. Use great content
When maintaining a company's website and social media accounts, invest ample time to ensure they look and feel as inviting as possible. The creation of the sites and the social media accounts isn’t the end of the work.
Instead, that is just the beginning. Ensure a site is rich with regularly updated, engaging content, including blog posts, images, infographics, videos, providing both entertainment and education for the customer base. This will keep people coming back for more, which could drive up sales and also make people become repeat customers.
9. Track data
Another thing that a thriving company in 2024 must do is use analytic tools to track customers and everything about them, from their age, their wealth level, their locations, their behaviors, and so much more.
10. Listen to feedback
This is perhaps the most important thing that a business can do if it wishes to find success with modern customers. The business should actively look for and listen to feedback from the customers and then use all of that feedback to improve products, sales pitches, services, and the overall customer experience.
People, including customers, want to be heard. They want to know that what they say isn’t just being ignored. Listening to feedback will help a company figure out what is going wrong and it’ll allow them to fix it. But it’s not always bad feedback, either.
Sometimes, customers want to sing the praises of a certain product or particular employee. That also must be listened to, and the good news should be spread. If an employee is doing really well, they should be notified about that and celebrated.
Feedback can sometimes be hard to listen to, but it can also bring great joy to a business and its employees. But it should never be ignored because customer feedback is the best way to tell how well a company is doing.
In many ways, the methods of finding business success in 2024 are a lot like the ones used in 2023, 2022, 2021, and long before. At the end of the day, the basic premise of success in business is to find good products and services, sell them for a fair price, and focus on customer satisfaction.
The great news is that modern tools now make it much easier to do all of that. With the use of SEO, you can better attract the right people. With data and analytics, you can give them what you know they want when they want it.
With strong customer service, you can create strong bonds with people, and by listening to feedback, you can craft the right culture within a company. It has never been easier to achieve these things, and all of them will make the future bright.
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