7 Steps to Start Your Own Credit Repair Business

/ September 8, 2021 | 6 Mins Read

7 Steps to Start Your Own Credit Repair Business

Planning to start your own credit repair business? Then read this comprehensive step by step guide to start a credit repair business from scratch.

Credit card repair is a profitable industry, as 1 in 3 Americans has incorrect credit reports. It is also a lucrative business, as who would not want to improve their financial future. 

Getting started is easy — entrepreneurs do not have to find gigantic capital or rent an office. You might even work from home with a computer and phone. This is a great option if you want to become your own boss! 

In this niche, the monthly profit for small companies generally ranges between $4,000 and $10,000. At the initial stage, you will need to adjust pricing, polish your website, stay updated with The Credit Repair Organizations Act and find the optimal sales strategy. Check this credit repair comparison and follow our guide to establish your business correctly.

Business man wearing suit

The Appeal of Credit Repair Services

The credit reporting system in the United States is far from perfect. On average, 34% of consumers have one or more mistakes on their reports, which translates into unjustified credit scores. Lower rating makes borrowing difficult or impossible because lenders charge higher interest or reject applications. 

In addition, this metric is considered by other institutions — insurance companies, landlords and recruiters. A low score has far-reaching implications. They are also lasting, as most negative information stays on the records for seven years. 

The industry is based on the stipulations of The Fair Credit Reporting Act. Every agency — Equifax, Experian, and TransUnion — has a legal obligation to provide only very viable data. In reality, this does not always happen. 

While the law gives everyone the right to open disputes with the bureaus, many consumers delegate this job to professionals to save time and effort. This can be lucrative — for example, the experts of Lexington Law charge as much as $129.95 per month! Here is how to get started.

Step 1. Learn About Surety Bonds

First, find out about the surety bond your company must get to comply with the local legislation. Registration is usually simple, and pricing varies. Filing for a bond is a must as the future is uncertain. 

If your restoration attempts cause damage to a client's score, they will get compensation. Bonds are designed to protect consumers from substandard services. In this industry, there are no guarantees, so you never know what can happen when you fix a credit report. 

Step 2. Register Your Credit Repair Business

Without registration, you cannot open a business bank account, and your company has no credibility. Remember that credit repair involves high risk, as it includes a lot of variables and uncertainties. To pick the right model (a sole proprietor, LLC, or DBA), consult with a tax professional or a tax attorney.

Step 3. Find Banks That Approve Credit Repair

Many banks are reluctant to open accounts for these businesses. Their aversion is explained by the risky nature of the niche. However, a few banking and financial institutions are considered credit-repair-friendly:

  • Wells Fargo
  • Schools First Credit Union
  • Bank Of America
  • BBVA 
  • Regions Bank
  • Navy Federal Credit Union

Step 4. Get Training

Credit repair professionals do not have to earn a degree in finance or economics, but certification is important for your status. Fortunately, there are plenty of online courses, so you can get the basic training fast. For example, you can find plenty of such courses on Udemy. Get certified by a well-known educational provider — for example, The National Association of Certified Credit Counselors or The Credit Consultants Association. Begin by learning:

  • how dispute letters work
  • how to read and interpret contents of credit reports
  • how to save money for clients
  • how three major bureaus work and compare, and
  • how to get a banking and merchant account.

Step 5. Choose Your Pricing Model

As repair does not have a fixed duration, companies use a variety of pricing models. The most common system is subscription-based. Flat fees are also popular, as consumers get a fixed price regardless of how long their case will take. Here are the most popular options:

  • Subscription-based
  • Flat fee
  • Pay per deletion
  • Guidance only

In the first case, the client is charged on a recurring basis based on the billing cycle — for example, every 35 days. In the beginning, the company may charge a so-called first work fee, also known as the review fee or the setup fee. As The Credit Repair Organizations Act prohibits advanced payments, providers have to complete some work in the beginning — usually, they obtain and assess the client’s reports.

Shady businesses keep charging fees for months without doing any work. This causes a lot of bad reputation, so many clients are wary of subscriptions. A flat fee is a great alternative. You may also charge a modest fee for every deletion — for example, $25. Commonly, it is combined with a first work fee. 

Finally, there is a guided repair. According to The Fair Credit Reporting Act, every consumer has the right to open disputes, so some clients prefer to pay for support. They usually get access to training content online and assistance from the team, but the company does not work on their behalf. This costs between $200 and $400 on average (flat fee).

Step 6. Find the Right Software

The best software for credit repair allows you to launch and scale your business, so you can get more sales online, delete negative information faster than competitors, and streamline the workflow. It includes features like flexible appointments scheduling and a course platform that lets you provide freebies like DIY guides. 

Most products cost between $179 and $599 per month. There are also some free alternatives. However, you will likely end up paying for the professional version anyway. 

Step 7. Start Advertising! 

The internet provides a plethora of ways to spread the word about your company. You may establish a presence on different social media platforms and buy paid ads. Here are a few tips:

  1. Create a Website

Despite the pervasiveness of social media, a website is still indispensable. It is vital for credibility. You do not have to pay for the fancy design, as there are plenty of WordPress templates. A company may take off even with a one-page site, provided that it is pleasing to the eye, well-structured, and offers valuable information. Showcases testimonials of feedback from real customers and free educational resources.

  1. Instagram Marketing

Instagram has over 1 billion followers, and it will expose your brands to a gigantic audience if you set up your marketing campaign properly. Post valuable and original content to engage potential clients. Use different tools at your disposal — posts, stories, and Reels. This platform is extremely popular with millennials who are prime for credit repair.

Promote your most popular posts as paid ads, so they are shown to specific categories of users who do not follow you. Share testimonials, past results, and offer free training. To retain the audience's attention, you need one post and 1-3 stories daily. 

  1. Social Media Ads

Ads on Facebook and Instagram will help you build credibility and get more sign-ups. Modern systems allow you to automate the process and manage multiple campaigns from one place.

  1. Find Affiliates

Getting affiliates is one of the best ways to grow your business. They will provide you with warm leads. Besides, you will not have to care about SEO or ads. You may get leads via messages on Instagram and Facebook. 

Which States Can You Provide These Services in?

The Credit Repair Organizations Act (CROA) is a federal law, and credit repair is legal in all 50 states. However, credit restoration services are regarded as high-risk businesses, so you need to make sure your operations are in compliance with local regulations. 

The CROA contains many restrictions. For example, you may not charge an advance fee, a written contract is mandatory, and cancellation must be possible at any time. There are also local differences that must be researched. The potential for expansion is astonishing. For example, Ovation Credit Services works in all states except Idaho, Minnesota, Ohio, and South Carolina. 

How to Outsource Your Business

One of the ways to accelerate growth is to outsource the business. This may be done by hiring remote sales reps and dispute processors. Let them handle the bulk of the workload, while you are involved in day-to-day operations. This is a great opportunity to speed up the launch. You will not have to go through the headache of local employment, as you will put employees in place in a hassle-free way.

Extra Tip: Automate Your Business

There are many ways to streamline your business processes and accelerate sales. For example, the Credit Repair Cloud is a universal package with a website, flyer templates, API integrations, templates for dispute letters, educational resources, and more. Sales funnels, email marketing and social media automation will let you save time to focus on business growth. You can adjust your ads for different social media platforms via Aitarget Automation Tool and monitor the insights from one place. 

The Bottom Line

A credit repair is an attractive niche for entrepreneurs, as these services are in high demand, and getting started does not require much capital. However, consistent success is only possible if your company complies with all the legal requirements and provides high-quality services that really help people rectify their scores. Research all the laws and regulations thoroughly and contact a tax expert to choose a suitable form of registration.

Sam Makad is a business consultant. He helps small & medium enterprises to grow their businesses and overall ROI. You can follow Sam on Twitter, Facebook, and Linkedin.

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