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Small Business

How To Make Your Small Business Go Big

Growing a small business to the point where it can rival a large chain corporation is a dream that many entrepreneurs think is unachievable. According to Forbes, as much as 80% of new small businesses are doomed to fail. Just surviving can be a challenge to some companies, and because

5 Brand Positioning Tips to Set Your Small Business Apart

Brand positioning is the act of setting your business apart from the competition. As a small business, brand positioning is an especially advantageous tool because it doesn’t require an exorbitant digital marketing budget. By making some minor changes to your content and social media strategy, studying your competition, and

What’s in Store for the Future of Retail

Retail has continuously been transformed over only a short period of time, so in order to get a hold of a big part of the market, industry leaders have been taking full advantage of technology. We had a chat with Alexandr Galkin, the CEO, and co-founder of the retail

How Marketers Can Improve Their Data Literacy

Most marketers understand that data is important. It informs strategies, measures campaign success, and improves their understanding of customers. The challenge that many marketers face, however, is mastering the ability to understand, use, and communicate data effectively. There’s a certain