Sawaram Suthar

Bio

Sawaram Suthar (Sam) is a Founding Director at Middleware. He has extensive experience in marketing, team building and operations. He is often seen working on various GTM practices and implementing the best ones to generate more demand. He has also founded a digital marketing blog - TheNextScoop.

Articles & stories by Sawaram Suthar

Sawaram Suthar

B2B Storytelling: How to Make Your Brand Memorable in a Noisy Market

Sawaram Suthar

Zero-Click Content Strategy: Winning the Visibility Game Without Traffic

Sawaram Suthar

Answer Engine Optimization (AEO): How to Get Your Content Ranked by AI and Voice Assistants

Sawaram Suthar

Top Lead Generation Metrics & KPIs to Track for B2B Growth in 2025

Sawaram Suthar