How to Attract More Customers with Your Storefront Sign

Want to know how to get more foot traffic to your retail store? An eye-catching storefront sign can help! Your store can definitely capture a lot of attention and create a positive opening impression through catchy storefront signs and curb appeal. 

Many signs are wasted potential. If your store sign is invisible to people, it’s time to fix that!   

Ask yourself, ‘Do people notice your sign or just walk past it?’ If your store doesn’t make them notice, it’s time you got a new, eye-catching store sign that turns heads and stops passersby right in their tracks. 

In this blog, we outline actionable tips for strategic sign design that attract foot traffic. 

The "Snap Judgment" Zone: Your One & Only Shot

Imagine you're the customer strolling down a busy street. Your eyes dart from storefront to storefront with a mental checklist and then, a sign catches your eye – clean, vibrant, instantly telling you "This is the place you were looking for," 

Or your sign is a faded, cluttered mess that screams, "pass me by." 

This is the brutal reality that we make judgments in seconds, and it is your store sign that makes all the difference in making first impressions stick. 

A killer sign isn't just pretty—it's a people magnet. It communicates to your potential customers that you are professional and worth their time. This translates directly to increased foot traffic and ultimately, a solid return on your investment.

Your Sign's "Must-Haves"

Your storefront sign isn't just ornamental; it's your frontline communicator, which can be a dealmaker or breaker. 

Let's break down the design essentials of exterior signs to increase visibility.

A. "Can You Read It?" - Visibility Rules

If people cannot clearly see your store sign, they can't possibly entertain the idea of walking in. Ditch those swirly scripts or overly artistic fonts. An effective store sign is one that people can read from across the street effortlessly. Your store sign needs bold, clear fonts and high-contrast colors that pop, not blend. 

Don’t forget that size matters. A tiny sign in a vast space does not get customer attention and misses the mark. If your sign is not noticeable, you should rethink its size. 

B. “Does it Glow?” - Not just Size, Illumination Matters too

A storefront sign that disappears after sunset is a missed opportunity. That’s why lighting is key. A well-lit sign ensures your business stands out 24X7.

• Neon signs create a nostalgic, artistic glow that instantly catches the eye and adds character to a storefront. They work well for businesses that want a warm, inviting atmosphere with a classic touch. 
• LED signs are ultra-bright, long-lasting, and energy-efficient, making them a great choice for shops in high-traffic areas. They can also be customized with different colors and effects. 
• Backlit signs provide a sleek, polished look by illuminating letters from behind day or night.

Test it yourself - walk across the street and stand. If you can't read the sign, your customers won't either. It's a non-negotiable - clear, legible and visible sign, day and night.

C. "Does It Look Like You?" - Brand Consistency 

Think of your sign as your brand's face. It needs to match everything else. It needs to scream "you" from every angle. A store sign that doesn’t match your brand leaves your customers perplexed. You need a custom storefront sign with its every aspect, be it color, font, logo elements or more, perfectly aligned with your brand's DNA. 

It creates a cohesive brand identity and professional image, ensuring your brand is instantly recognizable. Zero confusion & clear brand storytelling!

D. "Built to Last" - Materials That Matter 

Let's be real! Customers judge a book by its cover. A flimsy, faded sign signals a flimsy business. So, don’t get a sign that says, "We cut corners." Invest in materials that reflect your brand's quality - durable metals that evoke sophistication, modern acrylics which provide a clean look, wood signs that exude warmth and a natural feel and more. 

You can also get a 3-D lettering sign for that extra "wow" factor. Remember, your exterior sign is battling the elements 24/7. So, choose materials that can take a beating and still look good because a sign that lasts is a sign that keeps attracting customers, year after year.

How to Turn Your Sign into a Customer Magnet

Want your sign to do more than just hang there? Turn it into a complete customer magnet! 

Branding via a visually appealing store sign is not just about adding your logo but about creating an experience and using it strategically for customer acquisition. Use vibrant colors to promote sales. Create a welcoming atmosphere with warm, inviting font and soft lighting. 

But a faded, peeling sign? That shouts 'outdated,' and customers will walk right past. 

Here's how to make your store sign work:

#Tip 1 - Keep it Clean and Simple

Avoid clutter. Your sign should convey a clear, concise message that creates impact and leaves no room for confusion. 

#Tip 2 - Highlight Your USP

What makes your brand unique? Put it on the sign! 

Make it clear and concise and translate your USP into a benefit such as "Best Coffee in Town," "Handmade Goods," "Fastest Oil Change in 15 Minutes," "Organic Produce Direct from Our Farm," and more.  

#Tip 3 - Tell Your Brand Story

You can use your sign to hint at your brand's story or the experience customers can expect. Use your brand narrative to connect with your customers and keep them curious.  

#Tip 4 - Use Dynamic Messaging

Rotate your sign's message to reflect current promotions or seasonal events. Keep it fresh to match the holidays or seasons. Highlight sales and promotional offers. 

#Tip 5 - Integrate QR Code

This will help direct customers to online deals or menus straight away. It's a modern touch that will engage tech-savvy shoppers.

Types of Storefront Signs

The right storefront sign can make a lasting impression and draw in potential customers. From illuminated letters to classic sidewalk displays, different styles offer unique advantages for visibility and branding.

1. Channel Letter Signs

These are individually crafted, illuminated letters or shapes that spell out a business's name or logo. Often halo-lit, they create a high-impact, professional look, enhancing visibility both day and night. 

2. Awning Signs

Combining functionality with branding, awning signs extend over entrances or windows, offering shade and shelter while displaying the business's name or logo. They add a touch of elegance and can enhance the storefront's aesthetic appeal.

3. Window Graphics

Cost-effective vinyl decals or window clings applied directly to store windows, allowing businesses to showcase promotions, products, or branding elements. They're versatile and can be updated regularly to reflect current marketing campaigns. ​

4. Blade Signs

Projecting signs that are perpendicular to the building, great for areas with heavy pedestrian traffic. They help in attracting attention from passersby and are especially useful in urban settings. 

5. Electronic Message Signs

Digital LED signs that offer versatility and allow for easily changeable messages. They engage customers and can be updated in real-time to reflect promotions or announcements. 

Selecting the appropriate type of storefront sign & logo design is crucial for effective branding and attracting customers, as each option offers unique benefits tailored to different business needs and environments.​

Storefront Sign Compliance & Local Regulations: What You Need to Know?

Thinking about putting up a storefront sign? Great idea. But before you start drilling holes, there is one thing you must do—check the rules.

Failure to comply with local regulations can result in fines, penalties, or even forced removal of the sign.

Here’s what you must know as a business owner:

1. Zoning Laws and Permits

Every city has specific rules governing the size, placement, and lighting of storefront signs. Some areas have restrictions on height or illumination, while others require permits before installation.

2. Accessibility Requirements

Storefront signs must be designed for readability by all individuals, including those with disabilities. US Department of Justice requires:

• Braille for visually impaired individuals
• Proper height placement for accessibility
• Clear visibility from public pathways

Meeting these requirements not only ensures compliance but also promotes inclusivity.

3. Safety and Maintenance

Storefront signs must be securely installed to prevent hazards. Loose fittings, damaged materials, or malfunctioning lights can pose safety risks and create a negative impression.

Regular inspections and maintenance help prevent accidents and uphold a professional appearance.

Make Your Storefront Sign Your 24/7 Sales Force 

Attractive store signs that draw customers in do so, not by accident but by the collaborative work of professional signage agencies and store owners. 

You've got a great business. Now, let's make sure your sign reflects that! It's about clarity, consistency and a smart strategy. 

Consider the surroundings and factors such as traffic flow, building architecture and even the local weather and get well-placed, robust outdoor storefront signs that guide customers right to your door. Don't let it be an afterthought when it can be your most powerful sales tool.